5. Weibo presentation 2011

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Bài phát biểu của Weibo tại Hội thảo CyberAgent Net-Impact in Ho Chi Minh 2011 ngày 16/9 tại Sheraton Hồ Chí Minh.

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  • Sina Celeb/Corporate Blogger Certification: Leveraging our own widespread communication coverage, each celeb/corporate blogger that has passed our ID certification marked with a “V” can receive more attention from fans.
  • Sina Celeb/Corporate Blogger Certification: Leveraging our own widespread communication coverage, each celeb/corporate blogger that has passed our ID certification marked with a “V” can receive more attention from fans.
  • Sina Celeb/Corporate Blogger Certification: Leveraging our own widespread communication coverage, each celeb/corporate blogger that has passed our ID certification marked with a “V” can receive more attention from fans.
  • ● When a user publishes a microblog, it is instantly received by the followers, much like an instant messaging tool. ● User may republish others’ posts by a simple click to share with his/her own followers, thus forming the multi-step amplified communication. ● User may comment on any post he/she sees to interact with each other. ● Share videos on SINA to Weibo by one click ● Weibo supports video playback
  • “ Apron” (nickname for Micro-group) and “City Club” are based on a common hobby or interest. They are solid social networking systems which stick users together. By setting up an " Apron ", you can make like-minded friends and share topics and information of common interests. It ensures the effectiveness of information transmission and high reach rate, by helping find out the targeted audiences more precisely. City Club provides corporations, the press and interested persons opportunities to meet and interact face to face. Netizens get highly involved in the activities; therefore, the activeness of the secondary transmission also rises. Such activities are easy to carry out and rich in forms.
  • The registered mobile users of Sina Weibo account for 46% of the total, and the daily mobile visitors account for 49% of the total; The registered mobile users of Twitter account for 13% of the total only.
  • Why does the function of replacing the exist? So far we do not know, but we know customers will love it. Take a look at this screenshot below, What will you think about? Our designers want to express this: it is a window, through the window you can see the scenery outside.
  • 已有几款游戏日收入上万
  • 虽然也有官方客户端应用,第三方应用仍然有机会,苹果 app store 排行第一
  • 绑定案例
  • 5. Weibo presentation 2011

    1. 4. <ul><li>Approximately 2,500 employees, over 98% based in China </li></ul><ul><li>Leading online media company and wireless value-added service provider serving the global Chinese community </li></ul>
    2. 5. Sina @NASDAQ
    3. 6. Community <ul><li>Email, IM </li></ul><ul><li>Blog, Micro-blog, </li></ul><ul><li>Video, album, forum, bbs </li></ul><ul><li>Space, group, widgets, magic cube </li></ul><ul><li>Casual games </li></ul><ul><li>Online jukebox </li></ul><ul><li>Sports </li></ul><ul><li>Auto </li></ul><ul><li>News </li></ul><ul><li>Real Estate </li></ul><ul><li>Entertainment </li></ul><ul><li>Finance </li></ul>SINA.com
    4. 7. <ul><li>SINA Mobile </li></ul><ul><li>Mobile APPS </li></ul><ul><li>SMS </li></ul><ul><li>IVR </li></ul><ul><li>WAP </li></ul><ul><li>MMS </li></ul><ul><li>RBT </li></ul><ul><li>KJAVA </li></ul><ul><li>SINA.net </li></ul><ul><li>Search </li></ul><ul><li>Enterprise solutions </li></ul><ul><li>e-Commerce </li></ul><ul><li>Online shopping </li></ul>
    5. 9. The fastest growing Social Network
    6. 10. Aug 2009 User growing Oct 2010 50 million Nov 2009 1 million July 2011 200 million
    7. 11. Most Frequently-used Mainstream Microblog 数据来源:艾瑞网络用户行为监测( IUT ) Total PVs per month SINA Weibo is the first choice of 69.7% potential users.
    8. 12. Why are more and more people getting addicted to Weibo? Who are they? 80 million updates published every day. Registered users increase at an average rate of 33.8% per month. Each second there are 785 updates on SINA Weibo. More than 2 00 m illion registered users
    9. 13. Users Sport Media IT Finance Entertainment Celebrity more than 50K Government & Corporation Microblog on celebrities has more than 50k ,that include: media, IT, finance, literature, sports, real estate, entertainments Government & corporation have an ID ,that make sina Weibo into self-media platform Celebrity over 2million followers Yao chen has 4.5M followers; There are 93 celebrities with over a million followers
    10. 14. Topics
    11. 15. Social Media Social Network Open Platform The Evolution
    12. 16. ? ?
    13. 17. Sina Weibo vs Twitter Support audio and music Insert into posts Thumbnail view for multimedia 140 characters supported eye-catching but lack of details.
    14. 18. Celeb/Corporate Blogger Certification Sina Weibo vs Twitter Sina Weibo Twitter
    15. 19. Sina Weibo vs Facebook Relationship Follow Friends Weibo Facebook
    16. 20. Sina Weibo vs Facebook User Weibo Facebook Verified Unverified
    17. 21. Short and Brisk Simple Instant
    18. 22. Four Born Features Publishing Republishing Comment Video Sharing & Playback 140 words One click big effect Instant interact One click to share&play
    19. 23. Still more… Group Micro Interview Micro Vote Event
    20. 24. Easy for Mobile Easy to write Easy to read Small to view Instant to notify 140 words
    21. 25. 50% updates from mobile
    22. 26. Active Mobile Users Mobile Internet visitors Internet visitors Sina Weibo: Mobile Internet visitors vs. Internet visitors 4 9 %
    23. 27. Big screen Easy reading More moderate IPad Client
    24. 28. IPad Client Skin Choosing
    25. 30. Partners Sina provides open APIs for data access All 3rd-parties Must follow the principles Weibo 3 rd -party apps Operators Websites Businesses Media
    26. 31. 1,000 + apps 40 million daily PVs 10,000 + websites 1,0 + games APP List
    27. 32. Weico iPhone: 1.43Million+ Users Desktop: 120,000+ Users
    28. 33. ZuiYouxi Multi-Platform
    29. 34. FriendSale 2.30Million Users
    30. 35. Micro City 3.68Million+ Users
    31. 36. Open.weibo.com
    32. 37. OAuth2.0 Developer Support Authorization
    33. 38. PHP Developer Support Java AIR Android IOS C++ HTML5 Python SDK
    34. 39. Cloud service SAE Support SVN Developer Support
    35. 40. Developer Support 2 Billion RMB Weibo Fundation For Apps
    36. 42. More Social New weibo
    37. 43. More Vertical Weibo for Enterprise
    38. 44. More Money Games/apps e-commerce Ads Weibo Payment

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