4. VNG presentation 2011

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Bài phát biểu của VNG tại Hội thảo CyberAgent Net-Impact in Ho Chi Minh 2011 ngày 16/9 tại Sheraton Hồ Chí Minh.

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4. VNG presentation 2011

  1. 1. Social Network – The Open Platform<br />VươngQuangKhải<br />VP of Web Business, VNG Corporation<br />
  2. 2. SNS<br />
  3. 3. What is Social Network<br />A social networking service is an online service that focuses on building and reflecting of social relations among people, e.g., who share interests and/or activities<br />Basic services<br />Profile<br />Friend list<br />Wall, Status, Photo, Blog<br />Strictly Confidential – Do Not Distribute<br />3<br />
  4. 4. Social networks in Vietnam<br />Strictly Confidential – Do Not Distribute<br />4<br />Source: Google Ad Planner 7/2011<br />
  5. 5. About Zing Me<br />The first local SNS<br />Launched 8/2009<br />Major services: Status, Blog, Photo, Music, and Social Games<br />Strictly Confidential – Do Not Distribute<br />5<br />
  6. 6. Traffic<br />6.8M Monthly Active Users<br />Number 1 SNS in Vietnam according to comScore and Google Ad Planner<br />Strictly Confidential – Do Not Distribute<br />6<br />
  7. 7. Social behaviors<br />Every day<br />70K Status updated <br />400K Photos uploaded <br />600K Comments sent <br />Every second<br />1 status<br />4.6 photo<br />7 comments<br />Strictly Confidential – Do Not Distribute<br />7<br />
  8. 8. Strictly Confidential – Do Not Distribute<br />Fun fact<br />If Zing Me were a city<br />It would be the second populated administration region with 6.8M people<br />8<br />
  9. 9. Strictly Confidential – Do Not Distribute<br />Fun fact<br />Zing Me has17VIP profiles which have more than 100K fans<br />Nou Camp, world largest stadium has 93K seats<br />9<br />
  10. 10. Strictly Confidential – Do Not Distribute<br />Fun fact<br />Việt Nam has 60M farmers<br />Zing Me has over 4M online farmers<br />10<br />
  11. 11. Fun fact<br />Strictly Confidential – Do Not Distribute<br />11<br />
  12. 12. Open Platform<br />
  13. 13. Why open platform?<br />It’s hard to have a great idea that people love<br />It’s even harder to aggregate millions of users, and give them easy channel to pay<br />Just put your product on top of a SNS, everything is better with social elements<br />Cheap way to reach millions of users<br />And millions of their friends<br />And additional exposure daily<br />With ready payment channel<br />Strictly Confidential – Do Not Distribute<br />13<br />
  14. 14. Open Platform<br />Win-win situation<br />Product get more audience<br />Campaign get more fan<br />SNS get more content<br />Open Platform is disruptive force that flatten the playground<br />Zynga vs. EA<br />HappyCity vs. Trochoiviet<br />Strictly Confidential – Do Not Distribute<br />14<br />
  15. 15. Open Platform<br />US<br />Facebook<br />Japan<br />DeNA<br />China<br />Qzone, Weibo<br />Strictly Confidential – Do Not Distribute<br />15<br />
  16. 16. Why local partners?<br />Strictly Confidential – Do Not Distribute<br />16<br />
  17. 17. Why local partners?<br />User bases<br />Zing and Go both have > 10 millions users<br />Facebook: 2M, Twitter, G+: <100K<br />Payment channel<br />Only can provide by domestic players<br />Zing and Go have country-wide distribution channels<br />Local operation<br />Dedicated support personnel<br />Reliable, high speed Internet connection<br />Infrastructure on demand<br />Strictly Confidential – Do Not Distribute<br />17<br />
  18. 18. Zing Open Platform for CPs<br />
  19. 19. Why Zing?<br />Strictly Confidential – Do Not Distribute<br />19<br />
  20. 20. Zing Open Platform<br />Strictly Confidential – Do Not Distribute<br />20<br />Social Apps<br />MobiApps<br />External Websites<br />Zing<br />Me<br />Zing Connect<br />Zing ServicesProfile / Payment / Communication / Ad<br />Zing ComponentHPC / DB / Cache<br />Zing InfrastructureVirtualization / CDN / Server / Bandwidth<br />
  21. 21. Appstore<br />Strictly Confidential – Do Not Distribute<br />21<br />
  22. 22. Business Model<br />Zing Me provides<br />User base (Zing ID)<br />Payment channel (Zing Xu)<br />Components and Infrastructure services (if needed)<br />CPs provide<br />Content<br />Marketing<br />Revenue model<br />Exclusive in Vietnam: 70/30<br />Non exclusive: 50/50<br />Strictly Confidential – Do Not Distribute<br />22<br />
  23. 23. Q&A<br />http://me.zing.vn/khai<br />

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