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4. VNG presentation 2011

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Bài phát biểu của VNG tại Hội thảo CyberAgent Net-Impact in Ho Chi Minh 2011 ngày 16/9 tại Sheraton Hồ Chí Minh.

Bài phát biểu của VNG tại Hội thảo CyberAgent Net-Impact in Ho Chi Minh 2011 ngày 16/9 tại Sheraton Hồ Chí Minh.

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    4. VNG presentation 2011 4. VNG presentation 2011 Presentation Transcript

    • Social Network – The Open Platform
      VươngQuangKhải
      VP of Web Business, VNG Corporation
    • SNS
    • What is Social Network
      A social networking service is an online service that focuses on building and reflecting of social relations among people, e.g., who share interests and/or activities
      Basic services
      Profile
      Friend list
      Wall, Status, Photo, Blog
      Strictly Confidential – Do Not Distribute
      3
    • Social networks in Vietnam
      Strictly Confidential – Do Not Distribute
      4
      Source: Google Ad Planner 7/2011
    • About Zing Me
      The first local SNS
      Launched 8/2009
      Major services: Status, Blog, Photo, Music, and Social Games
      Strictly Confidential – Do Not Distribute
      5
    • Traffic
      6.8M Monthly Active Users
      Number 1 SNS in Vietnam according to comScore and Google Ad Planner
      Strictly Confidential – Do Not Distribute
      6
    • Social behaviors
      Every day
      70K Status updated
      400K Photos uploaded
      600K Comments sent
      Every second
      1 status
      4.6 photo
      7 comments
      Strictly Confidential – Do Not Distribute
      7
    • Strictly Confidential – Do Not Distribute
      Fun fact
      If Zing Me were a city
      It would be the second populated administration region with 6.8M people
      8
    • Strictly Confidential – Do Not Distribute
      Fun fact
      Zing Me has17VIP profiles which have more than 100K fans
      Nou Camp, world largest stadium has 93K seats
      9
    • Strictly Confidential – Do Not Distribute
      Fun fact
      Việt Nam has 60M farmers
      Zing Me has over 4M online farmers
      10
    • Fun fact
      Strictly Confidential – Do Not Distribute
      11
    • Open Platform
    • Why open platform?
      It’s hard to have a great idea that people love
      It’s even harder to aggregate millions of users, and give them easy channel to pay
      Just put your product on top of a SNS, everything is better with social elements
      Cheap way to reach millions of users
      And millions of their friends
      And additional exposure daily
      With ready payment channel
      Strictly Confidential – Do Not Distribute
      13
    • Open Platform
      Win-win situation
      Product get more audience
      Campaign get more fan
      SNS get more content
      Open Platform is disruptive force that flatten the playground
      Zynga vs. EA
      HappyCity vs. Trochoiviet
      Strictly Confidential – Do Not Distribute
      14
    • Open Platform
      US
      Facebook
      Japan
      DeNA
      China
      Qzone, Weibo
      Strictly Confidential – Do Not Distribute
      15
    • Why local partners?
      Strictly Confidential – Do Not Distribute
      16
    • Why local partners?
      User bases
      Zing and Go both have > 10 millions users
      Facebook: 2M, Twitter, G+: <100K
      Payment channel
      Only can provide by domestic players
      Zing and Go have country-wide distribution channels
      Local operation
      Dedicated support personnel
      Reliable, high speed Internet connection
      Infrastructure on demand
      Strictly Confidential – Do Not Distribute
      17
    • Zing Open Platform for CPs
    • Why Zing?
      Strictly Confidential – Do Not Distribute
      19
    • Zing Open Platform
      Strictly Confidential – Do Not Distribute
      20
      Social Apps
      MobiApps
      External Websites
      Zing
      Me
      Zing Connect
      Zing ServicesProfile / Payment / Communication / Ad
      Zing ComponentHPC / DB / Cache
      Zing InfrastructureVirtualization / CDN / Server / Bandwidth
    • Appstore
      Strictly Confidential – Do Not Distribute
      21
    • Business Model
      Zing Me provides
      User base (Zing ID)
      Payment channel (Zing Xu)
      Components and Infrastructure services (if needed)
      CPs provide
      Content
      Marketing
      Revenue model
      Exclusive in Vietnam: 70/30
      Non exclusive: 50/50
      Strictly Confidential – Do Not Distribute
      22
    • Q&A
      http://me.zing.vn/khai