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4. VNG presentation 2011

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Bài phát biểu của VNG tại Hội thảo CyberAgent Net-Impact in Ho Chi Minh 2011 ngày 16/9 tại Sheraton Hồ Chí Minh.

Bài phát biểu của VNG tại Hội thảo CyberAgent Net-Impact in Ho Chi Minh 2011 ngày 16/9 tại Sheraton Hồ Chí Minh.

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  • 1. Social Network – The Open Platform
    VươngQuangKhải
    VP of Web Business, VNG Corporation
  • 2. SNS
  • 3. What is Social Network
    A social networking service is an online service that focuses on building and reflecting of social relations among people, e.g., who share interests and/or activities
    Basic services
    Profile
    Friend list
    Wall, Status, Photo, Blog
    Strictly Confidential – Do Not Distribute
    3
  • 4. Social networks in Vietnam
    Strictly Confidential – Do Not Distribute
    4
    Source: Google Ad Planner 7/2011
  • 5. About Zing Me
    The first local SNS
    Launched 8/2009
    Major services: Status, Blog, Photo, Music, and Social Games
    Strictly Confidential – Do Not Distribute
    5
  • 6. Traffic
    6.8M Monthly Active Users
    Number 1 SNS in Vietnam according to comScore and Google Ad Planner
    Strictly Confidential – Do Not Distribute
    6
  • 7. Social behaviors
    Every day
    70K Status updated
    400K Photos uploaded
    600K Comments sent
    Every second
    1 status
    4.6 photo
    7 comments
    Strictly Confidential – Do Not Distribute
    7
  • 8. Strictly Confidential – Do Not Distribute
    Fun fact
    If Zing Me were a city
    It would be the second populated administration region with 6.8M people
    8
  • 9. Strictly Confidential – Do Not Distribute
    Fun fact
    Zing Me has17VIP profiles which have more than 100K fans
    Nou Camp, world largest stadium has 93K seats
    9
  • 10. Strictly Confidential – Do Not Distribute
    Fun fact
    Việt Nam has 60M farmers
    Zing Me has over 4M online farmers
    10
  • 11. Fun fact
    Strictly Confidential – Do Not Distribute
    11
  • 12. Open Platform
  • 13. Why open platform?
    It’s hard to have a great idea that people love
    It’s even harder to aggregate millions of users, and give them easy channel to pay
    Just put your product on top of a SNS, everything is better with social elements
    Cheap way to reach millions of users
    And millions of their friends
    And additional exposure daily
    With ready payment channel
    Strictly Confidential – Do Not Distribute
    13
  • 14. Open Platform
    Win-win situation
    Product get more audience
    Campaign get more fan
    SNS get more content
    Open Platform is disruptive force that flatten the playground
    Zynga vs. EA
    HappyCity vs. Trochoiviet
    Strictly Confidential – Do Not Distribute
    14
  • 15. Open Platform
    US
    Facebook
    Japan
    DeNA
    China
    Qzone, Weibo
    Strictly Confidential – Do Not Distribute
    15
  • 16. Why local partners?
    Strictly Confidential – Do Not Distribute
    16
  • 17. Why local partners?
    User bases
    Zing and Go both have > 10 millions users
    Facebook: 2M, Twitter, G+: <100K
    Payment channel
    Only can provide by domestic players
    Zing and Go have country-wide distribution channels
    Local operation
    Dedicated support personnel
    Reliable, high speed Internet connection
    Infrastructure on demand
    Strictly Confidential – Do Not Distribute
    17
  • 18. Zing Open Platform for CPs
  • 19. Why Zing?
    Strictly Confidential – Do Not Distribute
    19
  • 20. Zing Open Platform
    Strictly Confidential – Do Not Distribute
    20
    Social Apps
    MobiApps
    External Websites
    Zing
    Me
    Zing Connect
    Zing ServicesProfile / Payment / Communication / Ad
    Zing ComponentHPC / DB / Cache
    Zing InfrastructureVirtualization / CDN / Server / Bandwidth
  • 21. Appstore
    Strictly Confidential – Do Not Distribute
    21
  • 22. Business Model
    Zing Me provides
    User base (Zing ID)
    Payment channel (Zing Xu)
    Components and Infrastructure services (if needed)
    CPs provide
    Content
    Marketing
    Revenue model
    Exclusive in Vietnam: 70/30
    Non exclusive: 50/50
    Strictly Confidential – Do Not Distribute
    22
  • 23. Q&A
    http://me.zing.vn/khai

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