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W4 lin liye twc change_management_ppt_version

W4 lin liye twc change_management_ppt_version






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    W4 lin liye twc change_management_ppt_version W4 lin liye twc change_management_ppt_version Presentation Transcript

    • change management & leadership.
      • Done by: Lin Liye G14
    • change management.
      • Change management is a structured approach to shifting individuals, teams and organizations from a current state to a desired state
      • Change management may also include creative marketing to enable communications between change audiences
    • key to effective change management.
      • C reate a vision of what will be different
      • M obilize commitment to change
      • G enerate early successes that build momentum
      • M ake the case for change
    • focus.
      • Creative marketing
      • Strategic changes
      • Technological changes
    • Why this article?
      • Largest public company in the world (for a while)
      • From 1997-2011, Apple grew 180 times
      • Synonymous with innovation and consumer appeal
      • Steve Jobs changed our perception on how things should be
    • products.
      • iPod, iTunes, iPhone, iMac
      • A marketing strategy that revolves around the consumer
      • Lifestyle
    • observations & points.
      • Designing & marketing are crucial to a product’s success in the market
    • observations & points.
      • Apple is a ‘phenomenally well-run’ company
    • Apple fits the ‘Modern model’ --> continuous monitoring and renewal
    • key messages.
      • Do not take the status-quo as the gospel truth. Challenge it.
      • The importance of coupling design with technology
    • personal assessment. “ 9 out of 10”
    • "The cure for Apple is not cost-cutting," he said in 1996, "The cure for Apple is to innovate its way out of its current predicament." "When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it."
    • food for thought.
      • Why have other companies failed to catch up with Apple?
      • Must change management always start from the top office?
    • bibliography.
      • http://gigaom.com/2011/08/24/steve-jobs-the-sound-of-silence/
      • http://www.ameinfo.com/60938.html
      • http://www.guardian.co.uk/technology/2011/aug/27/steve-jobs-apple-ipod-ipad
      • en.wikipedia.org/wiki/Change_management
      • http://blogs.hbr.org/ashkenas/2010/01/obamas-change-management-repor.html
    • sources.
      • http://www.b2bmarketinginsider.com/wp-content/uploads/2010/05/why.jpg
      • http://bubbasmith.net/wp-content/uploads/2010/09/why.jpg
      • http://www.macstories.net/wp-content/uploads/2011/08/AppleStore.jpg
      • http://www.digitalrendezvous.net/wordpress/wp-content/uploads/2007/10/maccommercial.png
      • http://www.kernel-labs.org/files/zenmicro/ZenMicro.jpg
      • http://www.gadget-info.tk/wp-content/uploads/2011/07/blackberry-playbook2-1.jpg
      • http://www.statsoft.com/Portals/0/blog/windows-vista-logo-1.jpg
      • http://www.bigtomatocompany.com/pictures/extra/mug-perfectionist.jpg