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W4 lin liye twc change_management_ppt_version
W4 lin liye twc change_management_ppt_version
W4 lin liye twc change_management_ppt_version
W4 lin liye twc change_management_ppt_version
W4 lin liye twc change_management_ppt_version
W4 lin liye twc change_management_ppt_version
W4 lin liye twc change_management_ppt_version
W4 lin liye twc change_management_ppt_version
W4 lin liye twc change_management_ppt_version
W4 lin liye twc change_management_ppt_version
W4 lin liye twc change_management_ppt_version
W4 lin liye twc change_management_ppt_version
W4 lin liye twc change_management_ppt_version
W4 lin liye twc change_management_ppt_version
W4 lin liye twc change_management_ppt_version
W4 lin liye twc change_management_ppt_version
W4 lin liye twc change_management_ppt_version
W4 lin liye twc change_management_ppt_version
W4 lin liye twc change_management_ppt_version
W4 lin liye twc change_management_ppt_version
W4 lin liye twc change_management_ppt_version
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W4 lin liye twc change_management_ppt_version

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Transcript

  • 1. change management & leadership.
    • Done by: Lin Liye G14
  • 2.  
  • 3. change management.
    • Change management is a structured approach to shifting individuals, teams and organizations from a current state to a desired state
    • Change management may also include creative marketing to enable communications between change audiences
  • 4. key to effective change management.
    • C reate a vision of what will be different
    • M obilize commitment to change
    • G enerate early successes that build momentum
    • M ake the case for change
  • 5. focus.
    • Creative marketing
    • Strategic changes
    • Technological changes
  • 6.  
  • 7. Why this article?
    • Largest public company in the world (for a while)
    • From 1997-2011, Apple grew 180 times
    • Synonymous with innovation and consumer appeal
  • 8.
    • Steve Jobs changed our perception on how things should be
  • 9.  
  • 10.  
  • 11. products.
    • iPod, iTunes, iPhone, iMac
    • A marketing strategy that revolves around the consumer
    • Lifestyle
  • 12. observations & points.
    • Designing & marketing are crucial to a product’s success in the market
  • 13. observations & points.
    • Apple is a ‘phenomenally well-run’ company
  • 14. Apple fits the ‘Modern model’ --> continuous monitoring and renewal
  • 15. key messages.
    • Do not take the status-quo as the gospel truth. Challenge it.
    • The importance of coupling design with technology
  • 16.  
  • 17. personal assessment. “ 9 out of 10”
  • 18. "The cure for Apple is not cost-cutting," he said in 1996, "The cure for Apple is to innovate its way out of its current predicament." "When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it."
  • 19. food for thought.
    • Why have other companies failed to catch up with Apple?
    • Must change management always start from the top office?
  • 20. bibliography.
    • http://gigaom.com/2011/08/24/steve-jobs-the-sound-of-silence/
    • http://www.ameinfo.com/60938.html
    • http://www.guardian.co.uk/technology/2011/aug/27/steve-jobs-apple-ipod-ipad
    • en.wikipedia.org/wiki/Change_management
    • http://blogs.hbr.org/ashkenas/2010/01/obamas-change-management-repor.html
  • 21. sources.
    • http://www.b2bmarketinginsider.com/wp-content/uploads/2010/05/why.jpg
    • http://bubbasmith.net/wp-content/uploads/2010/09/why.jpg
    • http://www.macstories.net/wp-content/uploads/2011/08/AppleStore.jpg
    • http://www.digitalrendezvous.net/wordpress/wp-content/uploads/2007/10/maccommercial.png
    • http://www.kernel-labs.org/files/zenmicro/ZenMicro.jpg
    • http://www.gadget-info.tk/wp-content/uploads/2011/07/blackberry-playbook2-1.jpg
    • http://www.statsoft.com/Portals/0/blog/windows-vista-logo-1.jpg
    • http://www.bigtomatocompany.com/pictures/extra/mug-perfectionist.jpg

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