change management  & leadership. <ul><li>Done by: Lin Liye G14 </li></ul>
 
change management. <ul><li>Change management is a structured approach to shifting individuals, teams and organizations fro...
key to effective change management. <ul><li>C reate a vision of what will be different </li></ul><ul><li>M obilize commitm...
focus. <ul><li>Creative marketing </li></ul><ul><li>Strategic changes </li></ul><ul><li>Technological changes </li></ul>
 
Why this article? <ul><li>Largest public company in the world (for a while) </li></ul><ul><li>From 1997-2011, Apple grew 1...
<ul><li>Steve Jobs changed our perception on how things should be </li></ul>
 
 
products. <ul><li>iPod, iTunes, iPhone, iMac </li></ul><ul><li>A marketing strategy that revolves around the consumer </li...
observations & points. <ul><li>Designing & marketing are crucial to a product’s success in the market </li></ul>
observations & points. <ul><li>Apple is a ‘phenomenally well-run’ company </li></ul>
Apple fits the ‘Modern model’ -->  continuous monitoring and renewal
key messages. <ul><li>Do not take the status-quo as the gospel truth. Challenge it. </li></ul><ul><li>The importance of co...
 
personal assessment. “ 9 out of 10”
&quot;The cure for Apple is not cost-cutting,&quot; he said in 1996,  &quot;The cure for Apple is to innovate its way out ...
food for thought. <ul><li>Why have other companies failed to catch up with Apple? </li></ul><ul><li>Must change management...
bibliography. <ul><li>http://gigaom.com/2011/08/24/steve-jobs-the-sound-of-silence/ </li></ul><ul><li>http://www.ameinfo.c...
sources. <ul><li>http://www.b2bmarketinginsider.com/wp-content/uploads/2010/05/why.jpg </li></ul><ul><li>http://bubbasmith...
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W4 lin liye twc change_management_ppt_version

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W4 lin liye twc change_management_ppt_version

  1. 1. change management & leadership. <ul><li>Done by: Lin Liye G14 </li></ul>
  2. 3. change management. <ul><li>Change management is a structured approach to shifting individuals, teams and organizations from a current state to a desired state </li></ul><ul><li>Change management may also include creative marketing to enable communications between change audiences </li></ul>
  3. 4. key to effective change management. <ul><li>C reate a vision of what will be different </li></ul><ul><li>M obilize commitment to change </li></ul><ul><li>G enerate early successes that build momentum </li></ul><ul><li>M ake the case for change </li></ul>
  4. 5. focus. <ul><li>Creative marketing </li></ul><ul><li>Strategic changes </li></ul><ul><li>Technological changes </li></ul>
  5. 7. Why this article? <ul><li>Largest public company in the world (for a while) </li></ul><ul><li>From 1997-2011, Apple grew 180 times </li></ul><ul><li>Synonymous with innovation and consumer appeal </li></ul>
  6. 8. <ul><li>Steve Jobs changed our perception on how things should be </li></ul>
  7. 11. products. <ul><li>iPod, iTunes, iPhone, iMac </li></ul><ul><li>A marketing strategy that revolves around the consumer </li></ul><ul><li>Lifestyle </li></ul>
  8. 12. observations & points. <ul><li>Designing & marketing are crucial to a product’s success in the market </li></ul>
  9. 13. observations & points. <ul><li>Apple is a ‘phenomenally well-run’ company </li></ul>
  10. 14. Apple fits the ‘Modern model’ --> continuous monitoring and renewal
  11. 15. key messages. <ul><li>Do not take the status-quo as the gospel truth. Challenge it. </li></ul><ul><li>The importance of coupling design with technology </li></ul>
  12. 17. personal assessment. “ 9 out of 10”
  13. 18. &quot;The cure for Apple is not cost-cutting,&quot; he said in 1996, &quot;The cure for Apple is to innovate its way out of its current predicament.&quot; &quot;When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it.&quot;
  14. 19. food for thought. <ul><li>Why have other companies failed to catch up with Apple? </li></ul><ul><li>Must change management always start from the top office? </li></ul>
  15. 20. bibliography. <ul><li>http://gigaom.com/2011/08/24/steve-jobs-the-sound-of-silence/ </li></ul><ul><li>http://www.ameinfo.com/60938.html </li></ul><ul><li>http://www.guardian.co.uk/technology/2011/aug/27/steve-jobs-apple-ipod-ipad </li></ul><ul><li>en.wikipedia.org/wiki/Change_management </li></ul><ul><li>http://blogs.hbr.org/ashkenas/2010/01/obamas-change-management-repor.html </li></ul>
  16. 21. sources. <ul><li>http://www.b2bmarketinginsider.com/wp-content/uploads/2010/05/why.jpg </li></ul><ul><li>http://bubbasmith.net/wp-content/uploads/2010/09/why.jpg </li></ul><ul><li>http://www.macstories.net/wp-content/uploads/2011/08/AppleStore.jpg </li></ul><ul><li>http://www.digitalrendezvous.net/wordpress/wp-content/uploads/2007/10/maccommercial.png </li></ul><ul><li>http://www.kernel-labs.org/files/zenmicro/ZenMicro.jpg </li></ul><ul><li>http://www.gadget-info.tk/wp-content/uploads/2011/07/blackberry-playbook2-1.jpg </li></ul><ul><li>http://www.statsoft.com/Portals/0/blog/windows-vista-logo-1.jpg </li></ul><ul><li>http://www.bigtomatocompany.com/pictures/extra/mug-perfectionist.jpg </li></ul>

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