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E-Bay
 

E-Bay

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The presentation gives details about how one can use e-bay as a tool for business development.

The presentation gives details about how one can use e-bay as a tool for business development.

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    E-Bay E-Bay Presentation Transcript

    • eBay
      Website Presentation by
      Nemil Shah
    • Company profile
      Foundation : September 1995
      Location : San Hose , Ca USA
      Registered Users : 29.7 M ( Nov 2001)
      Employee : 1,927 (June 2001 )
    • Founder
      Name: Pierre Omidyar
      Title: Founder and Chairman
      eBay responsibilities: Oversees strategic direction and growth, model and site development, and community advocacy
    • President and CEO
      • Name: John Donahoe
      • Title: President and CEO
      • eBay responsibilities: eBay Marketplaces, responsible for all elements of eBay's global e-commerce businesses. In this role, he focused on expanding eBay's core business, which accounts for a large percentage of the company's revenues. John also oversaw a number of strategic acquisitions
      • Education: MBA from the Stanford Graduate School of Business.
      • Bachelor of Arts in Economics from Dartmouth College
    • History
      Chris Agarpao was hired as eBay's first employee and jefrreySkollwas hired as the first president of the company in early 1996.
      In November 1996, eBay entered into its first third-party licensing deal, with a company called Electronic Travel Auction to use SmartMarket Technology to sell plane tickets and other travel products. Growth was phenomenal; in January 1997 the site hosted 2,000,000 auctions, compared with 250,000 during the whole of 1996.
      The company officially changed the name of its service from AuctionWeb to eBay in September 1997. Originally, the site belonged to Echo Bay Technology Group, Omidyar's consulting firm.
    • Cont…
      Meg Whitman was hired as eBay President and CEO in March 1998. At the time, the company had 30 employees half a million users and revenues of $4.7 million in the United States.
      eBay went public on September 21, 1998,and both Omidyar and Skoll became instant billionaires. eBay's target share price of $18 was all but ignored as the price went to $53.50 on the first day of trading.
      As the company expanded product categories beyond collectibles into almost any saleable item, business grew quickly.In February 2002, the company purchased IBazar, a similar European auction web site founded in 1995 and then bought PayPalon October 14, 2002.
    • Cont…
      In early 2008, the company had expanded worldwide, counted hundreds of millions of registered users, 15,000+ employees and revenues of almost $7.7 billion.
      After nearly ten years at eBay, Whitman made the decision to enter politics.
      On January 23, 2008 the company announced that Whitman would step down on March 31, 2008 and John Donahoe was selected to become President and CEO. Whitman remained on the Board of Directors and continued to advise Donahoe through 2008.
    • Conti…
      The Website Half.com was bought by eBay in 2000 and fully integrated into eBay's web communityin 2001.
      Half.com allows users to buy and sell items at lower rates much like eBay but without the auction feature.
      In October of 2002 eBay acquired Pay pal Inc. for 1.5 billion dollars.
    • Introduction
      • A place to buy
      • A place to sell
      • A place to shop
      • A place to collect
      • A website
      • Free for buyers and inexpensive for sellers
      • Green
      • Socially responsible
      • Like the real world in many ways
    • Ebay categories
      • Apparel & Accessories
      • Books & Magazines
      • Cameras & Optics
      • Cars, Bikes & CVs
      • Coins & Notes
      • Collectibles
      • Computers & Peripherals
      • Consumer Electronics
      • Fitness & Sports
      • Fun Stuff
      • Health & Beauty
      • Home, Decor & Furnishings
      • Jewellery
      • Kitchen & Home Appliances
      • Memory Cards, Pen Drives & HDD
      • Mobiles & Accessories
      • Movies & Music
      • Musical Instruments
      • Services & Real Estate
      • Stamps
      • Tools & Hardware
      • Toys, Games & Baby
      • Travel
      • Video & Computer Games
      • Watches
      • Everything Else
    • Major Services & Features
      BallPoint : eBay's preferred online bill payment service that facilitates credit card payment between buyers and sellers
      eBay International
      Users on eBay represent countries all over the world. With eBay's vision and global business strategy, the company continues to expand its service and brand abroad.
      Buy It Now
      Buy It Now is an exciting optional enhancement for item listings. It allows buyers to buy an item at a specified price without having to wait for an end of an auction
      eBay Professional Services.
      Professional Services on eBay serves the fast growing and fragmented small business marketplace by providing a destination on eBay to find professionals
    • Conti…
      eBay Local Trading.
      eBay has local sites in 60 markets in the U.S. These localized eBay sites allow users to easily find items located near them and browse through items of local interest 
      eBay Premier.
      eBay Premier is a specialty site on eBay, which showcases fine art, antiques, fine wines and rare collectibles from leading auction houses and dealers from around the world
      eBay Live Auctions.
      Live Auctions provides live, real-time online bidding on items being sold on the sales floor of the world's leading auction houses
    • Competitors
      EBay’s broad-based competitors include the vast majority of traditional dept and general merchandise as well as emerging online retailers.
      • AOL
      • Amazon
      • Buy.com
      • Autobytel.com
      • yahoo
    • Strength
      eBay is the worlds largest online auction website. It is a giant marketplace used by millions of people all over the world to buy and sell all things one can possibly think of
    • The company uses the power of customer relationship management by collecting data of buyers and sellers registered with the company. This is a big strength of the company as the data collected can generate reports and statistics that can make the company better and address its weaknesses and threats.
    • It provides extra ordinary tools to sellers which, lets the seller target their products to the buyers
      It also provides buyers with wonderful search tools, to get to the products they are looking for
      eBay has made a very powerful platform for both sellers and buyers by being seamless and invisible but at the same time facilitating Customer to Customer relationship.
      • Staying ahead of the competition has always been a focus of eBay
      • A fine example was acquisition of Paypal to support its online auction with a robust payment method. The combination of these two has been a knockout as it has given opportunities new small startup businesses and helped facilitate enterprise businesses
    • Weaknesses
      eBay does a very bad job of controlling fake or illegal auctions. There are numerous auctions still out there whose main purpose is to scam the buyers or are illegal auctions
      The sellers are able to enforce the payment method of their choice. This is a big favorite among the scammers as they choose a payment method like money transfers which does not protect the buyers from losing their money and buyers not retuning back to eBay.
    • Shipping has been one of the biggest problems while shopping on eBay. Sellers to make their products on top of the search list practice lowering the price of the product while increasing the cost of the shipping as much as twice the price of the product
      Another weakness is its inability to control the contents of the auction and auction items. Most of the content is checked only after the content or the auction has been posted. Due to this inability it facilitates large sale of copyrighted and not for resale items
    • Opportunities
      eBay has always believed in diversifying in every possible way so using its diversifying techniques, eBay has now started localizing its website allover the world
      A good example would be personalized eBay website for different countries like UK even developing countries like India and China. This is a big opportunity, as the out sourcing booms in these countries have significantly increased the spending limit of the consumer.
    • Threats
      Local competitors in the domestic market as the auction trends and the way they do transaction might differ locally
      The scammers who use eBay’s name to scam people. For example name of eBay and Paypal in scam email asking user to update their account information has been in high numbers. This has lead to many eBay and Paypal users distrusting the services provided by these companies and never coming back
    • A recent threat that has appeared as a competition to eBay is Google. Google has introduced Google Checkout a rival to eBay’s Paypal. Google has always been threat to other IT companies and with Google Checkout it has targeted Paypal. A recent aggressive strategy being used by Google is giving huge discounts on products all over the internet to attract buyers. Google has gone to a extend on setting up a conference and a party for significant eBay and Paypal users, the main goal of the party was inviting people to switchover
    • EBay Revenue Model
      EBay generates revenue from a number of fees such as insertion fees, promotional fees, and final value fees.
      Insertion fees: When an item listed on Ebay, this nonrefundable fee is charged.
      Promotional fees: Fees that charged for additional listing options that help attract attention for an item, such as highlighted or bold listings.
      Final value fees: Commission that charged to the seller at the end of the auction.
    • Other Sources of revenues
      Skype
      PayPal
      Craigslist-Classifieds
      Half.com-online used media market
      Rent.com-House,appartments
      Shopping.com
      Kijiji- U.S.A classifieds
      Stubhub- Events,concerts etc.