Social Media At NC State


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This is a snapshot of how social media is being used at NC State University as of March 2010. It was presented in ENG 583a Social Media and Technical Communication, a course in NC State's Master's of Science in Technical Communication curriculum.

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Social Media At NC State

  1. 1. What’s this business about social media @NC State?<br />John Martin<br />Social Media and Technical Communication<br />March 24, 2010<br />
  2. 2. Virtual<br />Texting<br />Flickr<br />Wikis<br />Blogs<br />Listservs<br />iTunesU<br />YouTube EDU<br />Facebook<br />Twitter<br />Agenda<br />
  3. 3. College of Management (CoM)<br />Faculty avatars meet in Second Life for project discussions<br />Meetings with IBMers in San Jose, faculty from France & England, a summit in Croatia, and a colleague in New Mexico<br />One CoM professor has her marketing classes engaged in Second Life activities<br />Mashup!: A blog posting about a Twitter Tutorial offered in Second Life<br />2010 Teaching and Learning with Technology (TLT) Conference<br />Will be held completely in Second Life<br />Presentations and demonstrations will be held on the five NC Education WeBIEE islands<br />“You can attend from your home, office, library... anywhere you have a broadband internet connection—for FREE!!!”<br />Virtual reality<br />
  4. 4. In 09/2009, the NSF awarded a $203,549 grant to a multi-disciplinary team of researchers from NCSU & IU<br />Exploring virtual worlds to support business processes, such as product development involving team members often spread over corporate campuses, multiple time zones or even different continents<br />Collecting data in two virtual world platforms—Second Life and Sun's Wonderland<br />Research questions:<br />How do we measure and understand the role of virtual presence in collaborative processes?<br />Do people have psychological responses (e.g., increased heart rate) in virtual world events, particularly when they feel a stronger sense of presence there?<br />Do virtual worlds improve performance or the experiences of remote collaborators?<br />Virtual reality research<br />
  5. 5. University emergency alerts<br />Campus closings<br />Campus emergencies<br />Sign-up via the MyPack Portal<br />“Carriers’ standard text messaging rates apply”<br />Texting<br />
  6. 6. No university-organized presence<br />Various colleges and organizations using<br />NCSU ASB Trips (Nicarauga)<br />NCSU Libraries Special Collection<br />NC State MBA program<br />Industrial and Systems Engineering<br />Web Communications Team<br />Flickr<br />
  7. 7. Wiki Commons<br />Faculty (27) | Faculty Senate, Acronyms used at NCSU, Flu-Proof Your Course FAQs<br />Students (19) | Residence Halls, Group Projects, GLBT Center, Union Activities Board<br />Staff (20) | Department Info, Green IT, Faculty Activities, Money-saving Tech Solutions <br />Course wikis<br />Agriculture (9)<br />Design (6)<br />Education (57)<br />Engineering (11)<br />Humanities (37)<br />Life Sciences (6)<br />Management (11)<br />Mathematics (3)<br />Natural Resources (3)<br />Physical Sciences (13)<br />Social Sciences (13)<br />Textiles (2)<br />University Studies (1)<br />Veterinary Science (3)<br />Wikis (Wolfwikis)<br />
  8. 8. Blogs for the NC State Community<br />For students, faculty, and staff<br />Provided by NCSU Libraries<br />In support of academic and curricular activities<br />Weblog directory<br />Recent entries<br />Blogs (WolfBlogs)<br />
  9. 9. University-driven listservs<br />Majordomo<br />List of lists<br />Student organizations<br />University service organizations<br />Colleges<br />Departments<br />Buildings<br />Classes<br />Committees<br />Study groups<br />Interest groups<br />Instructors<br />Technical specialty areas<br />Listservs<br />
  10. 10. A partnership between Apple & NC State<br />Career counseling, zoological movies, faculty lectures, student-produced movies and much more<br />OIT Classroom Capture (podcast capture service)<br />Podcast Capture Interface <br />List of Available Podcasts by Author <br />Documentation for OIT Podcast Capture <br />Recent Statistics for OIT Podcast Capture <br />Pockets of people producing a plethora of podcasts:<br />On Campus<br />University Colleges<br />Extension and Engagement<br />Distance Ed<br />Help (for content creators and administrators)<br />iTunesU: NC State Channel<br />
  11. 11. iTunesU: On campus<br />
  12. 12. iTunesU: Universite Colleges<br />Course Podcasts: Audio and Video<br />
  13. 13. iTunesU: University Colleges (Audio)<br />
  14. 14. iTunesU: University Colleges (Video)<br />
  15. 15. iTunesU: Extension & Engagement<br />
  16. 16. iTunesU: Campus police podcasts<br />
  17. 17. iTunesU: Distance Ed & Help<br />
  18. 18. University’s official YouTube channel (<br />Videos highlighting all things NC State<br />Creative services-produced videos, and “Wolfpack-flavored” videos they find on the Internet<br />User-created videos capturing personal, educational, and social experiences<br />Historical footage (e.g., Jimmy V’s “Don’t Give Up” speech, President Clinton’s Millennium Speech)<br />Links to content encouraged<br />Comments about content encouraged<br />YouTube: NC State’s Channel<br />
  19. 19. Organized by playlists<br />Chancellor William Randolph "Randy" Woodson<br />PackTalk - NC State Men's Basketball<br />NC State Athletics History<br />2009 Wolfpack Football<br />Remembering Coach Kay Yow<br />NCSU Libraries<br />Office of Information Technology<br />DELTA: Distance Education & Learning Technology Applications<br />College of Engineering (and many others)<br />Community, National and International Service<br />Student Organizations<br />North Carolina Language & Life Project (NCCLP)<br />The Science House<br />2008 Campus Moviefest at NC<br />Greek Life<br />Digital Games Research Center<br />KrispyKreme Challenge<br />YouTube: NC State’s Channel (cont…)<br />
  20. 20. YouTube: NC State’s Channel<br />
  21. 21. YouTube: College of Engineering<br />
  22. 22. No university-organized presence<br />Pages & Groups<br />Various organizational and service groups<br />NC State University (22,862 fans)<br />NCSU Wolftrails(118 fans)<br />NCSU Benefits(136 friends)<br />NCSU Career Center(319 fans)<br />NC State Alumni Association(5,477 fans)<br />NC State Bookstore(1,024 friends)<br />NC State Wolfpack(13,602 fans)<br />Facebook<br />
  23. 23. 85 NC State organizations tweeting<br /><ul><li> Colleges
  24. 24. Sports
  25. 25. Clubs/Services</li></ul>Twitter<br />
  26. 26. Tweeting organizations sample<br />
  27. 27. Knowing official university feeds<br />Multiple tweeters in a single organization<br />Communicative purpose<br />@oit_news(advertisements, announcements, industry news, community building)<br />@sysnews<br />@ncsu_helpdesk<br />“Vetting” following/followers<br />What’s news? What’s “official” news?<br />Twitter challenges<br />
  28. 28. Wed, 01/06/10, N&O reports, “NCSU set to announce chancellor”<br />Picked up by local radio & TV by 9:30<br />People posted links to the story and tweeted about it<br />Problem: Not confirmed by the university or the Board of Governors<br />NC State’s CCO contends “it’s not news until it’s confirmed by a campus news source”<br />CCO sends a missive to the campus communicators, and opens the incident up for discussion on his blog<br />Social Media & “News”<br />
  29. 29. NC State is a social media player<br />Strong presence (Wikis, Blogs, Listservs, iTunes, YouTube, Twitter)<br />Dabbling/unofficial/emerging presence (Virtual reality, Texting, Flickr, Facebook)<br />Minimal evidence of social media replacing traditional technical documentation<br />Student Affairs Tech Support wiki<br />IES (Industrial Extension Service) New Product Ideas wiki<br />Flu-proof Your Courses FAQs wiki<br />Agricultural and Extension Education wiki<br />@sysnews, @ncsu_helpdesk Twitter accounts to enhance support<br />“Strategy” in its infancy (e.g., @ncsu_oit, @ncsu_helpdesk, @sysnews)<br />In summary<br />
  30. 30. Questions<br />