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Social Media At NC State
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Social Media At NC State

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This is a snapshot of how social media is being used at NC State University as of March 2010. It was presented in ENG 583a Social Media and Technical Communication, a course in NC State's Master's of ...

This is a snapshot of how social media is being used at NC State University as of March 2010. It was presented in ENG 583a Social Media and Technical Communication, a course in NC State's Master's of Science in Technical Communication curriculum.

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    Social Media At NC State Social Media At NC State Presentation Transcript

    • What’s this business about social media @NC State?
      John Martin
      Social Media and Technical Communication
      March 24, 2010
    • Virtual
      Texting
      Flickr
      Wikis
      Blogs
      Listservs
      iTunesU
      YouTube EDU
      Facebook
      Twitter
      Agenda
    • College of Management (CoM)
      Faculty avatars meet in Second Life for project discussions
      Meetings with IBMers in San Jose, faculty from France & England, a summit in Croatia, and a colleague in New Mexico
      One CoM professor has her marketing classes engaged in Second Life activities
      Mashup!: A blog posting about a Twitter Tutorial offered in Second Life
      2010 Teaching and Learning with Technology (TLT) Conference
      Will be held completely in Second Life
      Presentations and demonstrations will be held on the five NC Education WeBIEE islands
      “You can attend from your home, office, library... anywhere you have a broadband internet connection—for FREE!!!”
      Virtual reality
    • In 09/2009, the NSF awarded a $203,549 grant to a multi-disciplinary team of researchers from NCSU & IU
      Exploring virtual worlds to support business processes, such as product development involving team members often spread over corporate campuses, multiple time zones or even different continents
      Collecting data in two virtual world platforms—Second Life and Sun's Wonderland
      Research questions:
      How do we measure and understand the role of virtual presence in collaborative processes?
      Do people have psychological responses (e.g., increased heart rate) in virtual world events, particularly when they feel a stronger sense of presence there?
      Do virtual worlds improve performance or the experiences of remote collaborators?
      Virtual reality research
    • University emergency alerts
      Campus closings
      Campus emergencies
      Sign-up via the MyPack Portal
      “Carriers’ standard text messaging rates apply”
      Texting
    • No university-organized presence
      Various colleges and organizations using
      NCSU ASB Trips (Nicarauga)
      NCSU Libraries Special Collection
      NC State MBA program
      Industrial and Systems Engineering
      Web Communications Team
      Flickr
    • Wiki Commons
      Faculty (27) | Faculty Senate, Acronyms used at NCSU, Flu-Proof Your Course FAQs
      Students (19) | Residence Halls, Group Projects, GLBT Center, Union Activities Board
      Staff (20) | Department Info, Green IT, Faculty Activities, Money-saving Tech Solutions
      Course wikis
      Agriculture (9)
      Design (6)
      Education (57)
      Engineering (11)
      Humanities (37)
      Life Sciences (6)
      Management (11)
      Mathematics (3)
      Natural Resources (3)
      Physical Sciences (13)
      Social Sciences (13)
      Textiles (2)
      University Studies (1)
      Veterinary Science (3)
      Wikis (Wolfwikis)
    • Blogs for the NC State Community
      For students, faculty, and staff
      Provided by NCSU Libraries
      In support of academic and curricular activities
      Weblog directory
      Recent entries
      Blogs (WolfBlogs)
    • University-driven listservs
      Majordomo
      List of lists
      Student organizations
      University service organizations
      Colleges
      Departments
      Buildings
      Classes
      Committees
      Study groups
      Interest groups
      Instructors
      Technical specialty areas
      Listservs
    • A partnership between Apple & NC State
      Career counseling, zoological movies, faculty lectures, student-produced movies and much more
      OIT Classroom Capture (podcast capture service)
      Podcast Capture Interface
      List of Available Podcasts by Author
      Documentation for OIT Podcast Capture
      Recent Statistics for OIT Podcast Capture
      Pockets of people producing a plethora of podcasts:
      On Campus
      University Colleges
      Extension and Engagement
      Distance Ed
      Help (for content creators and administrators)
      iTunesU: NC State Channel
    • iTunesU: On campus
    • iTunesU: Universite Colleges
      Course Podcasts: Audio and Video
    • iTunesU: University Colleges (Audio)
    • iTunesU: University Colleges (Video)
    • iTunesU: Extension & Engagement
    • iTunesU: Campus police podcasts
    • iTunesU: Distance Ed & Help
    • University’s official YouTube channel (http://www.youtube.com/ncstate)
      Videos highlighting all things NC State
      Creative services-produced videos, and “Wolfpack-flavored” videos they find on the Internet
      User-created videos capturing personal, educational, and social experiences
      Historical footage (e.g., Jimmy V’s “Don’t Give Up” speech, President Clinton’s Millennium Speech)
      Links to content encouraged
      Comments about content encouraged
      YouTube: NC State’s Channel
    • Organized by playlists
      Chancellor William Randolph "Randy" Woodson
      PackTalk - NC State Men's Basketball
      NC State Athletics History
      2009 Wolfpack Football
      Remembering Coach Kay Yow
      NCSU Libraries
      Office of Information Technology
      DELTA: Distance Education & Learning Technology Applications
      College of Engineering (and many others)
      Community, National and International Service
      Student Organizations
      North Carolina Language & Life Project (NCCLP)
      The Science House
      2008 Campus Moviefest at NC
      Greek Life
      Digital Games Research Center
      KrispyKreme Challenge
      YouTube: NC State’s Channel (cont…)
    • YouTube: NC State’s Channel
    • YouTube: College of Engineering
    • No university-organized presence
      Pages & Groups
      Various organizational and service groups
      NC State University (22,862 fans)
      NCSU Wolftrails(118 fans)
      NCSU Benefits(136 friends)
      NCSU Career Center(319 fans)
      NC State Alumni Association(5,477 fans)
      NC State Bookstore(1,024 friends)
      NC State Wolfpack(13,602 fans)
      Facebook
    • 85 NC State organizations tweeting
      • Colleges
      • Sports
      • Clubs/Services
      Twitter
    • Tweeting organizations sample
    • Knowing official university feeds
      Multiple tweeters in a single organization
      Communicative purpose
      @oit_news(advertisements, announcements, industry news, community building)
      @sysnews
      @ncsu_helpdesk
      “Vetting” following/followers
      What’s news? What’s “official” news?
      Twitter challenges
    • Wed, 01/06/10, N&O reports, “NCSU set to announce chancellor”
      Picked up by local radio & TV by 9:30
      People posted links to the story and tweeted about it
      Problem: Not confirmed by the university or the Board of Governors
      NC State’s CCO contends “it’s not news until it’s confirmed by a campus news source”
      CCO sends a missive to the campus communicators, and opens the incident up for discussion on his blog
      Social Media & “News”
    • NC State is a social media player
      Strong presence (Wikis, Blogs, Listservs, iTunes, YouTube, Twitter)
      Dabbling/unofficial/emerging presence (Virtual reality, Texting, Flickr, Facebook)
      Minimal evidence of social media replacing traditional technical documentation
      Student Affairs Tech Support wiki
      IES (Industrial Extension Service) New Product Ideas wiki
      Flu-proof Your Courses FAQs wiki
      Agricultural and Extension Education wiki
      @sysnews, @ncsu_helpdesk Twitter accounts to enhance support
      “Strategy” in its infancy (e.g., @ncsu_oit, @ncsu_helpdesk, @sysnews)
      In summary
    • Questions