Southeast Asia Mobile Internet Market Landscape - a Nelson Wee view (updated 2013)
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Southeast Asia Mobile Internet Market Landscape - a Nelson Wee view (updated 2013)

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This is an updated presentation which provides a market overview to the Southeast Asia mobile internet and social messaging market landscape. The data are gathered via market reports, on-ground ...

This is an updated presentation which provides a market overview to the Southeast Asia mobile internet and social messaging market landscape. The data are gathered via market reports, on-ground discussions as well as lit search. All inputs and feedback to these material are most welcome!

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Southeast Asia Mobile Internet Market Landscape - a Nelson Wee view (updated 2013) Southeast Asia Mobile Internet Market Landscape - a Nelson Wee view (updated 2013) Presentation Transcript

  • Southeast Asia Mobile InternetMarket Landscape (2013 updated) A view from Nelson Wee http://www.linkedin.com/in/nelsonwee http://www.twitter.com/nelsonwee http://www.slideshare.com/nelsonwee http://myovi.blogspot.com
  • Southeast Asia Internet Market Landscape Update 2013Indonesia Philippines Vietnam•~250m pop; 260m mobile subs, •104 m pop, 90m mobile subs, •92m pop, 165m mobile subs,10% smartphone pen., 22% 14% smartphone pen., 45% 30% smartphone pen., 35%internet pen. internet pen. Internet pen.•~12m Blackberry users (basic •~1m Blackberry users. •10.7m Facebook usersplan ~$5/mth) •29.9m Facebook users. •42% of online users buy online;•51m Facebook users. •17% consumers use m- 14% use m-commerce.•57% of online users are shopping commerce. •#1 in SEA online games.online.Thailand Malaysia Singapore•70m pop, 72m mobile subs, 25% •29m pop, 38m mobile subs, 32% •5.3m pop, 7.8 m mobile subs,smartphone pen., 37% internet smartphone pen. 80% smartphone pene., 75%pen. •13.6m Facebook users. internet pen.•~2m Blackberry users. •7% consumers using m- •2.9m Facebook users.•18.3m Facebook users. commerce •48% (880k) of all online•17% use m-commerce. •#3 in SEA online games. shoppers in 2011 buy on mobile•#2 in SEA online games. with S$328M (23% total) sales.Source: Mary Meeker 2012 Internet Trends, Mobile Monday SEA Report 2012, Lit Search and Analysis Profile: http://www.linkedin/in/nelsonwee | Twitter: @nelsonwee | Blog: http://myovi.blogspot.com 2
  • Southeast Asia Mobile Social Internet Market Landscape • Nielsen AdTech June 2011: ~50% of online consumers in SEA used mobile internet in last 30 days & to grow to 62% in 2012; 33% access internet via mobile at least once a day. • After email, social networking is starting to overtake as main online activities, in Indonesia & Philippines. • Low consumer patience in SEA is driving strong appeal of instant messenger. • Social Messenger incumbents are being challenged by new market entry players • Currently, Facebook messenger and Whatsapp dominate the social messenger scene. • Strong challengers in social communicator include Naver Line, WeChat, Kakaotalk, Viber. • Operators and associations like SingTel (announced to launch new social communicator) and GSMA (Joyn).source: Nielsen reports; Mobidia Study; lit search & analysis Profile: http://www.linkedin/in/nelsonwee | Twitter: @nelsonwee | Blog: http://myovi.blogspot.com 3
  • Southeast Asia Social Messenger Market Landscape SmartphoneMarket Smartphone users MIM (est) Mobile FB (est) FB (total)Indonesia 26,000,000 4,700,000 25,500,000 51,000,000Vietnam 50,000,000 7,500,000 5,850,000 10,700,000Philippines 13,000,000 400,000 14,950,000 29,900,000Thailand 18,000,000 1,800,000 9,150,000 18,300,000Malaysia 12,000,000 2,520,000 6,800,000 13,600,000Singapore 6,200,000 3,200,000 1,450,000 2,900,000SEA TOTAL 125,200,000 20,120,000 63,200,000 126,400,000source: Ericsson study; lit search & analysis Profile: http://www.linkedin/in/nelsonwee | Twitter: @nelsonwee | Blog: http://myovi.blogspot.com 4
  • THANK YOUNelson WeeProfile: http://www.linkedin.com/in/nelsonweeTwitter: @nelsonweeBlog: http://www.myovi.blogspot.com
  • THANK YOUNelson WeeProfile: http://www.linkedin.com/in/nelsonweeTwitter: @nelsonweeBlog: http://www.myovi.blogspot.com