What is the addressable base in SEA?SG, MY, TH, ID, PH, VN = 6M – 30M (1% to 5% from 640M)    User Base                   ...
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Southeast Asia Market Sizing for Internet Commerce

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This slide provides a dipstick into what the possible addressable base could be like in Southeast Asia markets for users of smartphones, tablets, PC, Internet Cafes and feature phones - by no means comprehensive. Yet by taking a 1% to 5% conversion to active users, coupled with a fast growing smartphones and tablets base, the market potential in Southeast Asia markets (Singapore, Malaysia, Philippines, Indonesia, Thailand, Vietnam etc) is evident.

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Southeast Asia Market Sizing for Internet Commerce

  1. 1. What is the addressable base in SEA?SG, MY, TH, ID, PH, VN = 6M – 30M (1% to 5% from 640M) User Base Total Addressable Base Active Users (~640M) (1%, 5%)5 Feature Phones ~360M 3.6M-18M4 PC Internet Base (Café ~92M 0.9M-4.6M Wifi): 90%3 PC Internet Base ~10M 0.1M-0.5M (owned): 10%2 Tablets Base SG = 800k 0.01M-0.05M1 Smartphone Base ~150M 1.5M-7.5MNelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee

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