0
Journey into the Mobileof the InternetNelson Wee19 June 2013Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitt...
What are we going thru?ò  Why am I here?ò  Knocks, bumps & rewards in my journeyò  Key takeaways for you: Nelson’s 5 Ps...
The Journey so far …PC Internet“FeaturePhone”Internet“Smartphone”InternetSmart deviceInternetNelson Wee’s Profile | Blog: ...
Our Mobile Consumershttp://myovi.blogspot.sg/2011/09/how-content-consumption-is-going-mobile.htmlNelson Wee’s Profile | Bl...
Daily habits of Online &Mobile InternetNelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http...
Southeast Asia InternetMarket LandscapeSingapore•  5.3m pop, 7.8 m mobilesubs, 80% smartphone pene.,75% internet pen.•  2....
What are we going thru?ò  Why am I here?ò  Knocks, bumps & rewards in my journeyò  Key takeaways for you: Nelson’s 5 Ps...
Club Nokia ProgramNelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com...
Mobile Phonesthe “pre-smartphones”http://myovi.blogspot.sg/2010/11/why-nokia-communicator-was-loved-in.htmlNokia 9500 Comm...
Ovithe door(way) to the InternetNelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www....
skoobSingapore’s 1st eBookstoreNelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.s...
What are we going thru?ò  Why am I here?ò  Knocks, bumps & rewards in my journeyò  Key takeaways for you: Nelson’s 5 Ps...
Build your Personal BrandNelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slidesh...
Product – get it right (1st?)!ò  What are the key selling propositions?ò  Ship versus delay?ò  It is never perfect.Nels...
Promotions – make it easyNelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slidesh...
Partners – find them andprosper togetherContent AdvertiseAccess/BrowsePayFulfill/ReportTransmedia – newmedia consumptionan...
Passion in(un/re) learningNelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slides...
Where I am nowwww.skplanet.comNelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.sl...
The Journey continues …Thank Youwalk & talk with me … looking forward to it~Nelson Wee’s Profile | Blog: http://myovi.blog...
Upcoming SlideShare
Loading in...5
×

Journey into the mobile of the Internet - Nelson Wee Salesforce.com Biz Academy Presentation 19 june 2013

2,500

Published on

I developed this presentation "Journey into the mobile of the Internet" for my guest speaking slot at the Salesforce.com Biz Academy session on 19 june 2013. I look forward to share my learning journey.

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,500
On Slideshare
0
From Embeds
0
Number of Embeds
18
Actions
Shares
0
Downloads
20
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "Journey into the mobile of the Internet - Nelson Wee Salesforce.com Biz Academy Presentation 19 june 2013"

  1. 1. Journey into the Mobileof the InternetNelson Wee19 June 2013Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
  2. 2. What are we going thru?ò  Why am I here?ò  Knocks, bumps & rewards in my journeyò  Key takeaways for you: Nelson’s 5 PsNelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
  3. 3. The Journey so far …PC Internet“FeaturePhone”Internet“Smartphone”InternetSmart deviceInternetNelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
  4. 4. Our Mobile Consumershttp://myovi.blogspot.sg/2011/09/how-content-consumption-is-going-mobile.htmlNelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
  5. 5. Daily habits of Online &Mobile InternetNelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonweeHigh Engagement & Churn1.  Social Networking2.  Social Games3.  Streaming Music4.  DatingHigh Engagement & Value1.  Communication2.  NewsOne-off Premium Use1.  Education2.  Deals & Retail3.  Health & Fitness4.  Medical5.  Photo & Video6.  Entertainment, Music,PersonalizationScheduled Use but High Value1.  Travel2.  Navigation3.  Utilities4.  Weather5.  Sports Scores6.  Reference7.  BooksFrequencyofuseperweekRetention over 90 daysSource: Flurry Blog Analysis; AC Nielsen; Lit Search & Analysishttp://myovi.blogspot.sg/2013/05/what-are-daily-habits-in-online-and.html
  6. 6. Southeast Asia InternetMarket LandscapeSingapore•  5.3m pop, 7.8 m mobilesubs, 80% smartphone pene.,75% internet pen.•  2.9m Facebook users.•  48% (880k) of all onlineshoppers in 2011 buy onmobile with S$328M (23%total) sales.Malaysia•  29m pop, 38m mobile subs,32% smartphone pen.•  13.6m Facebook users.•  7% consumers using m-commerce•  #3 in SEA online games.Thailand•  70m pop, 72m mobile subs,25% smartphone pen., 37%internet pen.•  ~2m Blackberry users.•  18.3m Facebook users.•  17% use m-commerce.•  #2 in SEA online games.Philippines•  104 m pop, 90m mobile subs,14% smartphone pen., 45%internet pen.•  ~1m Blackberry users.•  29.9m Facebook users.•  17% consumers use m-commerce.Vietnam•  92m pop, 165m mobile subs,30% smartphone pen., 35%Internet pen.•  10.7m Facebook users•  42% of online users buyonline; 14% use m-commerce.•  #1 in SEA online games.Indonesia•  ~250m pop; 260m mobilesubs, 10% smartphone pen.,22% internet pen.•  ~12m Blackberry users(basic plan ~$5/mth)•  51m Facebook users.•  57% of online users areshopping online.Source: Mary Meeker 2012 Internet Trends, Mobile Monday SEA Report 2012, Lit Search and AnalysisNelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonweehttp://myovi.blogspot.sg/2013/02/why-is-southeast-asia-evolving-to-be.html
  7. 7. What are we going thru?ò  Why am I here?ò  Knocks, bumps & rewards in my journeyò  Key takeaways for you: Nelson’s 5 PsNelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
  8. 8. Club Nokia ProgramNelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
  9. 9. Mobile Phonesthe “pre-smartphones”http://myovi.blogspot.sg/2010/11/why-nokia-communicator-was-loved-in.htmlNokia 9500 CommunicatorNokia E70Nokia E60Nokia E61Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
  10. 10. Ovithe door(way) to the InternetNelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonweeContacts, Share, Files,Maps, Mail, Store
  11. 11. skoobSingapore’s 1st eBookstoreNelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonweeRead more at:http://myovi.blogspot.sg/2011/11/introducing-skoob-singapores-1st.html
  12. 12. What are we going thru?ò  Why am I here?ò  Knocks, bumps & rewards in my journeyò  Key takeaways for you: Nelson’s 5 PsNelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
  13. 13. Build your Personal BrandNelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
  14. 14. Product – get it right (1st?)!ò  What are the key selling propositions?ò  Ship versus delay?ò  It is never perfect.Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
  15. 15. Promotions – make it easyNelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonweeDesirability&PreferenceEaseofUse&SatisfactionDrivers1)  Quality2)  Experience3)  Convenience4)  Participation5)  Privilegeò  Discover across multiplescreens, mediaò  Delightful offersò  Affordable pricing,bundles, billing optionsò  Engaging contentmarketing calendarò  Measure & profile
  16. 16. Partners – find them andprosper togetherContent AdvertiseAccess/BrowsePayFulfill/ReportTransmedia – newmedia consumptionand opportunities ininnovationMulti-platform:Mobile, Social Media,Digital Billboards(Cloud, profiling)Availed via N-screensacross smartphones,feature phones,tablets, e-readers,PCs, TVs etcModels: Games IAPmicropayments, IAPsubscriptions,content expansionpacks, bundled withoperator plans,freemium (ad-fundedwith premiumsubscription-based),rental via streaming(cloud)Methods: COD,Bank transfers(SMS), eVouchers,Operator Bill, Creditcards, PayPal•  ConsumerProfiling•  Recommendation•  Voucher incentives•  ReportingdashboardNelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonweehttp://myovi.blogspot.sg/2012/05/5-pillars-in-digital-content-internet.html
  17. 17. Passion in(un/re) learningNelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
  18. 18. Where I am nowwww.skplanet.comNelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonweeSocialMessg(Mobile/PC)CommerceMediaLBSContent& AppsMobile Loyaltyhttp://www.facebook.com/pickatsg
  19. 19. The Journey continues …Thank Youwalk & talk with me … looking forward to it~Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonweehttp://www.facebook.com/pickatsg
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×