How the use of apps can successfully expand ancillary channels & viability

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How the use of apps can successfully expand ancillary channels and their viability
•Using Apps across multiple consumer touch points and exploring the value that apps add to customer experience
•How to easily tie in apps to a working ancillary strategy- the key risk points & navigating software
•Understanding that apps can extend core product whilst providing new opportunities to enhance ancillary product portfolios

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How the use of apps can successfully expand ancillary channels & viability

  1. 1. HOW THE USE OF APPS CANSUCCESSFULLY EXPANDANCILLARY CHANNELS & THEIRVIABILITYNelson WeeDirector, Business Development, Apps & ContentSingTel Multimedia GroupProfile: http://www.linkedin.com/in/nelsonweeTwitter: @nelsonwee
  2. 2. Mobility > Growth | Reach | Engage
  3. 3. Why Mobile? An Ancillary Channel?
  4. 4. Consumers are buying timeConsumer Online Habits
  5. 5. So-Lo-Mo Mash-Ups offer Context,Relevancy as Ancillary ChannelsLocation-based apps help merchants boost real-world and digital traffic byIntegrating relevant recommendations/info with social media
  6. 6. Apps as ancillary channel(s) for businessesN-screens, Cross-Platform• Airlines• Hospitality• F&B• Shopping• eBooks, eMagazines De!ite
  7. 7. Ancillary Channel DevelopmentBuilding the Value Proposition & serving the Consumer’s & Business Needs• What is the job to be done? How best to serve it?• Building Brand value versus Ancillary revenue• Build your own or use 3rd party systems to build, manage, distribute• Costs versus time to market
  8. 8. • ILoveDeals is a free mobile app that brings credit card dining deals and coupons into one single place, providing a location-based deals platform to target dining enthusiasts anywhere, anytime.
  9. 9. Review Your Consumer Journey1. Discover across multiple screens, media2. Delightful Consumer Offers @Touchpoints Ease of Use & Satisfaction Desirability & Preference3. Affordable: Pricing, Bundles, Billing options4. Engaging Calendar: Content, Offers5. Measure & Profile
  10. 10. Nelson Weel: http://www.linkedin.com/in/nelsonweet: @nelsonwee

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