EDTECH MARKET OPPORTUNITIESIN EDUCATION ENRICHMENTNelson WeeDirector, Business Development, Apps & ContentSingTel Multimed...
Internet Impacts Education“So far technology has hardlychanged formal education at all.But a lot of people, including me,t...
Market Trends in Edtech & Education Enrichment1. Digitization of textbooks, education   study guides2. Proliferation & gro...
US Education Projects: Mobile, Edugames                         • For mobile learning, students prefer smart              ...
Singapore Education Enrichment market ~SGD 275M                                                 • Estimated market size on...
Vibrant Education Enrichment Ecosystem                                                       Purchase                     ...
Parents sharing in Online Forums
Multimedia GroupNelson Weel: http://www.linkedin.com/in/nelsonweet: @nelsonwee
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Edtech market opportunities in Education Enrichment

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This presentation deck provides an overview on the market trends on edtech and the opportunities in education enrichment market. It also provides a brief market insight on the local education enrichment market and ecosystem in Singapore.

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Edtech market opportunities in Education Enrichment

  1. 1. EDTECH MARKET OPPORTUNITIESIN EDUCATION ENRICHMENTNelson WeeDirector, Business Development, Apps & ContentSingTel Multimedia GroupProfile: http://www.linkedin.com/in/nelsonweeTwitter: @nelsonwee
  2. 2. Internet Impacts Education“So far technology has hardlychanged formal education at all.But a lot of people, including me,think this is the next place wherethe Internet will surprise peoplein how it can improve things —especially in combination withface-to-face learning.” –Bill Gates,
  3. 3. Market Trends in Edtech & Education Enrichment1. Digitization of textbooks, education study guides2. Proliferation & growth of affordable tablets and smartphones, over PCs, laptops, netbooks for learning.3. Books had overtaken games as most numerous iPhone apps - e-reading and education ecosystem hotting up.4. Interactive learning is preferred by new “touch generation” learners – social media, rich media, augmented reality, gamification.5. Democratisation of education through video – further ancillary channel reach & new opportunities
  4. 4. US Education Projects: Mobile, Edugames • For mobile learning, students prefer smart phones over netbooks simply because it fits into their pockets. • Teaching Mathematics by using smartphones encourages collaboration and benefits at-risk students: http://mindshift.kqed.org/2011/07/mobil e-learning-proves-to-benefit-at-risk- students/ • Using Twitter as BackChannel in large classroom lectures and discussions http://www.iste.org/connect/iste- connects/blog-detail/11-05- 12/Building_the_Backchannel_How_to_U se_Twitter_in_Large_Classrooms_Part_II. aspx • Market for custom developed Educational Serious Games is growing, both for mobile and non-mobile platforms
  5. 5. Singapore Education Enrichment market ~SGD 275M • Estimated market size on Tuition $275m from primary, secondary to JC. • A Sunday Times poll of 100 primary, secondary and junior college students: • only three students do not have any tuition at all. • Of the other 97 students, 49 engage private tutors while 32 attend classes at tuition centres. 16 have both "types" of coaching. • In total, tuition centres’ annual turnover was about $110.6 million in 2005 and $105.9 million in 2004. • MOE statistics show that there are currently 1,231 registered private schools, of which 425 are tuition centres.Source: http://www.asiaone.com/News/Education/Story/A1Story20080616-71121.html
  6. 6. Vibrant Education Enrichment Ecosystem Purchase Stimulus Education Content Content Customer Enrichment publishing Content development Payment Care & Commerce (publishers) Distribution (authors) Support Value Chain Hybrid ebook + print + online 1 Education Content Publishers, retail chains 2 Education publishers 3 Schools online systems 4 Enrichment centres – offline 5 Supplementary Magazines - offline 6 Schools test papers (PDF/Print) Print / offline
  7. 7. Parents sharing in Online Forums
  8. 8. Multimedia GroupNelson Weel: http://www.linkedin.com/in/nelsonweet: @nelsonwee

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