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Beyond hardcovers & paperbacks - is evolution necessary? All In! Young Writers Media Festival Event - 18 Feb 2012
 

Beyond hardcovers & paperbacks - is evolution necessary? All In! Young Writers Media Festival Event - 18 Feb 2012

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Key Note for All In! Young Writers Media Festival 2012, organised by the National Book Council of Singapore ...

Key Note for All In! Young Writers Media Festival 2012, organised by the National Book Council of Singapore
"Beyond Hardcovers & Paperbacks – Is Evolution Necessary?"
The adoption of eBooks is growing fast globally.  The market landscape for content consumption has been transforming over the last couple of years with the advent of a myriad of mobile devices beyond the laptops and feature phones. With more options to access digital content (e.g. eBooks), today’s on-the-go consumers are starting to go beyond printed books and consuming books via multiple screens and devices.  Today’s authors and content publishers are also starting to recognize the opportunities availed via mobile devices as ancillary channels to their target consumer segments.

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    Beyond hardcovers & paperbacks - is evolution necessary? All In! Young Writers Media Festival Event - 18 Feb 2012 Beyond hardcovers & paperbacks - is evolution necessary? All In! Young Writers Media Festival Event - 18 Feb 2012 Presentation Transcript

    • BEYOND HARDCOVERS &PAPERBACKS– IS EVOLUTION NECESSARY? Source: Straits TimesNelson WeeDirector, Business Development, Apps & ContentSingTel Multimedia GroupProfile: http://www.linkedin.com/in/nelsonweeTwitter: @nelsonwee
    • Content consumption is changingNelson Wee’s Profile | Twitter: @nelsonwee 2
    • Mobility is driving content reach & engagement Nelson Wee’s Profile | Twitter: @nelsonwee 3
    • Mobile as an Ancillary Channel Nelson Wee’s Profile | Twitter: @nelsonwee 4
    • Channels for Books are changingNelson Wee’s Profile | Twitter: @nelsonwee 5
    • Key Trends in eBooks, online/mobile commerce eBook Content stores 1. Google cloud 1. Breaking the book eBookstore 2. Rapid growth in 2. Amazon children’s rich media eBooks 3. Apple eBook TechnologyConsumer Access 4. Kobo 3. Social/Layer reading Format & Hardware 4. Transmedia 5. skoob production:1. More are 1. eBook apps 1. Proliferation 1. “Always On” EduGames, Video, willing to buy overtake of tablets and - bundling of AR (SoLoMo) online, mobil games in smartphones Internet Community e Apps Store. service 2. Tablet-PC-TV (mobile, Portals2. Sharing Commerce 2. ePub format convergence broadband) reviews, co (static page 1. Increased user-to- mments, fav turners) but 2. Emergence user collaboration 1. Comparison ourite evolving to of online shopping phrase on multimedia education 2. Facebook Books social portals Fan Pages 2. Channel conflicts networks (traditional versus 3. Emergence 3. Parents forums on online publishing) of kid’s education and eBookstores books to read 3. Ads supported – browser- eBookstore or based, client 4. Emergence of book eBooks readers clubs for reviews, social network 4. eBook sharing /loans Nelson Wee’s Profile | Twitter: @nelsonwee (Kindle) 6
    • Market Trends in Digital Publishing1. Digitization of books and textbooks lead to ancillary offerings.2. Proliferation & growth of tablets and smartphones, over PCs, laptops, netbooks.3. Multi-functional devices are gaining popularity for reading.4. Cloud consumption, virtualization & mobility are the lead emerging trends for 2011, e.g. Kindle Cloud Reader, Kobo cloud bookstore, skoob5. Interactive learning – social media, rich media etc. Nelson Wee’s Profile | Twitter: @nelsonwee 7
    • skoob Singapore’s Favourite eBookStore1 2 3 • Up to 20% • 1 eBook, can • Local content cheaper than be shared up (education physical to 5 devices books, study books. (PC, laptops, guides, childre tablets, n stories, local smartphones) stories) 20% Nelson Wee’s Profile | Twitter: @nelsonwee 8
    • Welcome to the skoob!skoob Website skoob from your Android tablet or smartphoneskoob from your iPhone skoob from your iPad Nelson Wee’s Profile | Twitter: @nelsonwee 9
    • Publishers on Board (Highlights)check out http://www.skoob.com.sg for more! & more … Nelson Wee’s Profile | Twitter: @nelsonwee 10
    • Popular Books in skoob (Highlights)for 56k more eBooks, check out http://www.skoob.com.sg for more! Nelson Wee’s Profile | Twitter: @nelsonwee 11
    • Working with Publishing Ecosystem Partners Publishers Nelson Wee’s Profile | Twitter: @nelsonwee 12
    • Nelson Weel: http://www.linkedin.com/in/nelsonweet: @nelsonwee