Product Design as a Marketing Tool

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  • 1. Product Design as a Marketing Tool Created By Cygnis Media http://www.cygnismedia.com/
  • 2. Overview • As technology evolves, so do products and packaging. The world is moving into the digital lane and your product may be a website or an application that will only ever exist in the virtual space. In this day and age, your product’s design should speak for itself to convince the prospective buyer.
  • 3. Product Design And Marketing • • • • • • The “Welcome Home” mat Avoid Labyrinthine Navigation Aesthetic Display Standards of UX Design Evoke the Senses Talk to me, Goose
  • 4. The “Welcome Home” Mat • Your product’s front face should be a starting point that immediately engages your user. For a website, this is the landing page or the Home Page while for an app it is the first screen that your user interacts with. The welcome screen should be inviting, have only the most relevant information about your product and should lead your user into the second page of your site. Consider your site or app as a book and write a “blurb” on the home page. The main page’s content should immediately distinguish you from your competitors and should ideally emphasise on your unique selling point.
  • 5. Avoid Labyrinthine Navigation • Once your user is on-board your site, give him easy access to the inside pages of your product. Convenience is key. Your user will lose interest if he doesn’t know how to get where he wants to. Guide the user along the easiest path around your product so that he can experience more and more of your site or app. Navigation should be smooth and simple. The more the user will delve deeper into your site, the more information you can help him learn about your product which means that you’ll only increase chances of gaining another satisfied customer.
  • 6. Aesthetic Display • In a design, forms, colours, textures, typography and lines play a very important role in communicating a message. The interface of your app or site should be visually appealing. Use ample amount of negative space so the user’s eyes can rest on your design. Guide the eye around the most important features and lead it into your design for more exploration. Attention to detail never goes unrewarded. Your design should be according to your brand’s design philosophy and language so you can help the user relate with your brand.
  • 7. Standards Of UX Design • Read “expectations”. Around the world, experts have studied UX design and come up with certain standards. These rules will help you understand what your user expects from your website or application. Certain images and terms have become familiar symbols such as the Home button. Furthermore, the user expects to see links for contacts and about. Don’t forget these rules when you’re designing a product. You can only break the rules if you know them so put yourself in the user’s shoes and think what questions you will ask yourself when you surf through your own product.
  • 8. Evoke The Senses • The most memorable product designs are ones that evoke the human senses of sight, taste, smell, sound and touch. Human beings can remember better if they engage two or more senses in an event. Let your users “experience” your product with their senses so that they can take away long lasting impressions from the interaction.
  • 9. Talk To Me, Goose • Talk to the user. Don’t talk at them. Pay close attention to the copy of your product and keep the words in line with your overall brand strategy. Choose the right tone and voice to attract your user and make him feel at home. The same text that simply states your product’s features can be modified to help the user relate to those features as benefits of purchasing your product. Remember that your digital presence will appear cold and robotic if you don’t enforce a human element into it. Creative copy is one of the most effective ways of making your user trust your product and feel like he is interacting with a real-life product that was made by real people rather than just a binary code.
  • 10. Thank You Product Design as a Marketing Tool Data Collect : http://www.cygnismedia.com/blog/product-design-as-a-marketing-tool/