E-Commerce(Electronic Commerce) Ancajas, Nelly C. BSCS
Where does e-commerce begin…• E-commerce, whether indirect or direct, is a layer (or several) above the actual infrastructure. It can consist of any range of activities unique to the needs or demands of specific consumer or user groups. – E.g., On-line business activities – E.g., On-line information sources
Introduction to E-Commerce and E-Business• E-Business - any business conducted using electronic media; any business that makes some or all of its revenue via Internet technology• E-Commerce - The buying and selling of products and services by businesses and consumers through an electronic medium, without using any paper documents. E-commerce is widely considered the buying and selling of products over the internet, but any transaction that is completed solely through electronic measures can be considered e-commerce. E-commerce is subdivided into three categories: business to business or B2B (Cisco), business to consumer or B2C (Amazon), and consumer to consumer or C2C (eBay).
Significance of E-commerce and E-Business• Through e-commerce, consumers are given more choices on what product they will going to buy. Since e-commerce offers faster, easy, and more open process, consumers will be able to do transactions whenever they are and whatever they do as long as they have their gadgets with the and internet connections to go online.• Electronic business techniques allows business, companies and organizations to link their external and internal data processing systems more efficiently and flexibly, to work more closely with the suppliers and partners, and to better cope up to the needs and expectations of their customers.
Categories of Electronic Commerce• Transaction – An exchange of value• Business processes – The group of logical, related, and sequential activities and transactions in which businesses engage• Telecommuting or telework – Employees log in to company computers through the Internet instead of traveling to the office E-Commerce Fundamentals
E-Business Infrastructure• The ar4chitecture of hardware, software. Content and employees, customers and partners.• The five-layer model of e-business infrastructure: – E-Business services-applications layer. – System Software Layer. – Transport or network layer. – Storage/Physical Layer. – Content and data Layer.
E-Environment• Factors governing internet adoption: – Cost of access – Value proposition – Ease of use – Security – Fear of the unknown• Ethical Issues and data protection: – Privacy – What information is held about the individual? – Accuracy – is it correct? – Property – Who owns it and how can ownership be transffered? – Accessibility – who is allowed to access this information?
Supply Chain Management• is the management of a network of interconnected businesses involved in the provision of product and service packages required by the end customers in a supply chain. Supply chain management spans all movement and storage of raw materials, work-in- process inventory, and finished goods from point of origin to point of consumption.• Another definition is provided by the APICS Dictionary when it defines SCM as the "design, planning, execution, control, and monitoring of supply chain activities with the objective of creating net value, building a competitive infrastructure, leveraging worldwide logistics, synchronizing supply with demand and measuring performance globally."
E-Marketing• E-marketing means using digital technologies to help sell your goods or services. These technologies are a valuable complement to traditional marketing methods whatever the size of your company or your business model.• The basics of marketing remain the same – creating a strategy to deliver the right messages to the right people. What has changed is the number of options you have. Though businesses will continue to make use of traditional marketing methods, such as advertising, direct mail and PR, e-marketing adds a whole new element to the marketing mix. Many businesses are producing great results with e- marketing and its flexible and cost-effective nature makes it particularly suitable for small businesses.
Customer Relations Management• According to one industry view, CRM consists of: – Helping an enterprise to enable its marketing departments to identify and target their best customers, manage marketing campaigns and generate quality leads for the sales team. – Assisting the organization to improve telesales, account, and sales management by optimizing information shared by multiple employees, and streamlining existing processes (for example, taking orders using mobile devices) – Allowing the formation of individualized relationships with customers, with the aim of improving customer satisfaction and maximizing profits; identifying the most profitable customers and providing them the highest level of service. – Providing employees with the information and processes necessary to know their customers, understand and identify customer needs and effectively build relationships between the company, its customer base, and distribution partners.
Customer Relations management• CRM (customer relationship management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example, an enterprise might build a database about its customers that described relationships in sufficient detail so that management, salespeople, people providing service, and perhaps the customer directly could access information, match customer needs with product plans and offerings, remind customers of service requirements, know what other products a customer had purchased, and so forth.
Change Management1) Change management is a systematic approach to dealing with change, both from the perspective of an organization and on the individual level. A somewhat ambiguous term, change management has at least three different aspects, including: adapting to change, controlling change, and effecting change. A proactive approach to dealing with change is at the core of all three aspects. For an organization, change management means defining and implementing procedures and/or technologies to deal with changes in the business environment and to profit from changing opportunities.2) In a computer system environment, change management refers to a systematic approach to keeping track of the details of the system (for example, what operating system release is running on each computer and which fixes have
Analysis and design• Analysis for E-Business Understanding processes and information flows to improve service delivery.• Workflow automation of a business process, in whole or in part during which documents, information or tasked are passed from one participant to another for action, according to a set of procedural rues.• Process modeling the process and their constituent processes or the dependencies between processes.
M-Commerce• The use of wireless handheld devices such as cellular phones and laptops to conduct commercial transactions online. Mobile commerce transactions continues to grow, and the term includes the purchase and sale of a wide range of goods and services, online banking, bill payment, information delivery and so on. Also known as m-commerce.
Management of Mobile Commerce services• Content development and distribution to hand-held devices, contentcaching, pricing of mobile commerce servicesThe emerging issues in mobile commerce : The role of emerging wirelessLANs and 3G/4G wireless networks, personalized content management,implementation challenges in m-commerce, futuristic m- commerce services.