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Mobile Action Codes, which include 2D barcodes, QR codes and Microsoft Tags, offer publishers and advertisers a compelling way to launch campaigns that engage readers, build brand loyalty and capture new business. They may launch a video, promote a contest or sweepstakes, offer a coupon or deliver an interactive shopping experience on a mobile phone.
To understand how action codes are being used in magazine advertising, we surveyed the top 100 U.S. magazines by circulation. Our study included all the issues dated during Q3 2011. In addition, we analyzed some trends we saw during the year.
We limited the study to monthly issues readily available on newsstands nationally. This eliminated publications that require a membership, such as AARP magazine, as well as some regional titles. In most cases, Nellymoser subscribed to the magazine. For the purposes of this study, we refer to this list of magazines as the Top 100.
To compile the data, Nellymoser surveyed and analyzed all of the pages within the Top 100 magazines. We reviewed every single page during Q3 and counted:
40,300 total magazine pages
18,407 total advertising pages
We also scanned every QR Code, Microsoft Tag, SnapTag, BEE Tag, JagTag and Digimarc watermark that we found with an iPhone or Android device. We activated every campaign, ran every video and visited every page.
ORIGINAL REPORT: http://www.nellymoser.com/qr-in-advertising