TMWe turn action codes into mobile engagement on any mobile phone.Mobile Action Codes in Magazine AdvertisingJuly – Septem...
TMTotal Number of Action Codes By Month Grows       Copyright 2011 Nellymoser, Inc.   ●   Proprietary and Confidential   ●...
TMThe Percentage of Ad Pages Increases       Copyright 2011 Nellymoser, Inc.   ●   Proprietary and Confidential   ●   www....
TMAdvertising Accounts for Most Growth       Copyright 2011 Nellymoser, Inc.   ●   Proprietary and Confidential   ●   www....
TMMost Top 100 Magazine Titles Contain Codes       Copyright 2011 Nellymoser, Inc.   ●   Proprietary and Confidential   ● ...
TMNumber of Action Codes Per Issue Jumped      Copyright 2011 Nellymoser, Inc.   ●   Proprietary and Confidential   ●   ww...
TMQR and Microsoft Lead Action Code Use       Copyright 2011 Nellymoser, Inc.   ●   Proprietary and Confidential   ●   www...
TMQR and Tag Lead All Other 2D Barcodes       Copyright 2011 Nellymoser, Inc.   ●   Proprietary and Confidential   ●   www...
TMFashion, Beauty and Home Magazines Lead Code Use       Copyright 2011 Nellymoser, Inc.   ●   Proprietary and Confidentia...
TMFashion, Beauty and Home Products Lead Code Use       Copyright 2011 Nellymoser, Inc.   ●   Proprietary and Confidential...
TMTop Brands For QR Codes      Copyright 2011 Nellymoser, Inc.   ●   Proprietary and Confidential   ●   www.nellymoser.com...
TMVideo, Opt-in and Social Media Lead Destinations       Copyright 2011 Nellymoser, Inc.   ●   Proprietary and Confidentia...
TMType of Mobile Engagement Launched by Code      Copyright 2011 Nellymoser, Inc.   ●   Proprietary and Confidential   ●  ...
TMCode Placement by Quadrant      Copyright 2011 Nellymoser, Inc.   ●   Proprietary and Confidential   ●   www.nellymoser....
TMWe turn action codes into mobile engagement on any mobile phone.Thank you. John Puterbaugh Founder & CEO Nellymoser, Inc...
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QR Code, Microsoft Tag and Other 2D Barcodes in Magazine Advertising

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Mobile Action Codes, which include 2D barcodes, QR codes and Microsoft Tags, offer publishers and advertisers a compelling way to launch campaigns that engage readers, build brand loyalty and capture new business. They may launch a video, promote a contest or sweepstakes, offer a coupon or deliver an interactive shopping experience on a mobile phone.
To understand how action codes are being used in magazine advertising, we surveyed the top 100 U.S. magazines by circulation. Our study included all the issues dated during Q3 2011. In addition, we analyzed some trends we saw during the year.
We limited the study to monthly issues readily available on newsstands nationally. This eliminated publications that require a membership, such as AARP magazine, as well as some regional titles. In most cases, Nellymoser subscribed to the magazine. For the purposes of this study, we refer to this list of magazines as the Top 100.
To compile the data, Nellymoser surveyed and analyzed all of the pages within the Top 100 magazines. We reviewed every single page during Q3 and counted:
40,300 total magazine pages
18,407 total advertising pages
We also scanned every QR Code, Microsoft Tag, SnapTag, BEE Tag, JagTag and Digimarc watermark that we found with an iPhone or Android device. We activated every campaign, ran every video and visited every page.

ORIGINAL REPORT: http://www.nellymoser.com/qr-in-advertising

Published in: Business, Technology
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QR Code, Microsoft Tag and Other 2D Barcodes in Magazine Advertising

  1. 1. TMWe turn action codes into mobile engagement on any mobile phone.Mobile Action Codes in Magazine AdvertisingJuly – September 2011 John Puterbaugh Founder & CEO Nellymoser, Inc. john@nellymoser.com Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
  2. 2. TMTotal Number of Action Codes By Month Grows Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2
  3. 3. TMThe Percentage of Ad Pages Increases Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3
  4. 4. TMAdvertising Accounts for Most Growth Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4
  5. 5. TMMost Top 100 Magazine Titles Contain Codes Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5
  6. 6. TMNumber of Action Codes Per Issue Jumped Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 6
  7. 7. TMQR and Microsoft Lead Action Code Use Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 7
  8. 8. TMQR and Tag Lead All Other 2D Barcodes Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 8
  9. 9. TMFashion, Beauty and Home Magazines Lead Code Use Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 9
  10. 10. TMFashion, Beauty and Home Products Lead Code Use Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 10
  11. 11. TMTop Brands For QR Codes Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 11
  12. 12. TMVideo, Opt-in and Social Media Lead Destinations Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 12
  13. 13. TMType of Mobile Engagement Launched by Code Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 13
  14. 14. TMCode Placement by Quadrant Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 14
  15. 15. TMWe turn action codes into mobile engagement on any mobile phone.Thank you. John Puterbaugh Founder & CEO Nellymoser, Inc. john@nellymoser.com Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515

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