Martha Stewart Weddings Fall 2011 Sweepstakes

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Issue-Wide Sweeps Creates Engagement
• 17 tags appear in advertisements
• Cohesive sweeps “remembers” a user’s device for quick multiple entries
• Repetition draws the reader through the whole issue
• Incentive breeds engagement with sponsors, increasing ad value
Summary Page Introduces Campaign
• Provides instructions for using and recognizing tags
• List of all sponsors featuring tags increases probability of use
• Explains incentive of using all tags to increase chances of winning
16 Advertisers Feature Microsoft Tags
First Scanned Custom Tag Leads to Entry Form
After the initial form submission, the data is “remembered,” and all tags lead directly to branded Thank You pages
Thank You Pages Lead to Custom Sponsor Content
Contact www.nellymoser.com

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Martha Stewart Weddings Fall 2011 Sweepstakes

  1. 1. TMWe turn action codes into mobile engagement on any mobile phone.Martha Stewart Weddings - Fall 2011 Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
  2. 2. TMIssue-Wide Sweeps Creates Engagement • 17 tags appear in advertisements • Cohesive sweeps “remembers” a user’s device for quick multiple entries • Repetition draws the reader through the whole issue • Incentive breeds engagement with sponsors, increasing ad value Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2
  3. 3. TMSummary Page Introduces Campaign • Provides instructions for using and recognizing tags • List of all sponsors featuring tags increases probability of use • Explains incentive of using all tags to increase chances of winning Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3
  4. 4. TM16 Advertisers Feature Tags Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4
  5. 5. TMFirst Scanned Custom Tag Leads to Entry Form Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5
  6. 6. TMOnly One Entry Needed for All SweepstakesAfter the initial form submission, the data is “remembered,” and all tags leaddirectly to branded Thank You pages Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 6
  7. 7. TMThank You Pages Lead to Custom Sponsor Content Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 7
  8. 8. TMWe turn action codes into mobile engagement on any mobile phone.Thank you. For more information, contact us: www.nellymoser.com 1-781-645-1515 Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515

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