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The Entertainment Weekly preview issues generate tremendous interest and increased circulation. EW uses mobile videos of the movie trailers to further engage their readers and provide added value to what can appear in print.
With the video playlist, EW readers could quickly see a thumbnail image of each movie preview and a short description of the film. The thumbnails are automatically generated by Nellymoser’s Mobile Engagement Platform. Selecting the movie launches the video automatically.
After the video plays, the mobile campaign incorporated Nellymoser’s exclusive post-roll technology. Unlike other systems that keep the viewer on their branded page or can move the viewer to an unknown video, the post-roll technology brings the viewer to a branded page with an opportunity to play the same video again or share it via Facebook, Twitter or Email.