Entertainment Weekly Summer 2011 Movie Preview Issue

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The Entertainment Weekly preview issues generate tremendous interest and increased circulation. EW uses mobile videos of the movie trailers to further engage their readers and provide added value to what can appear in print.
With the video playlist, EW readers could quickly see a thumbnail image of each movie preview and a short description of the film. The thumbnails are automatically generated by Nellymoser’s Mobile Engagement Platform. Selecting the movie launches the video automatically.
After the video plays, the mobile campaign incorporated Nellymoser’s exclusive post-roll technology. Unlike other systems that keep the viewer on their branded page or can move the viewer to an unknown video, the post-roll technology brings the viewer to a branded page with an opportunity to play the same video again or share it via Facebook, Twitter or Email.

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Entertainment Weekly Summer 2011 Movie Preview Issue

  1. 1. TM2011 Summer Movie Preview Issue • 30 Action Codes span the entire issue ▫ Advertising and editorial ▫ More codes increase participation • 19 Codes used in Editorial Sections ▫ Movie preview videoss enhance Summer Preview editorial feature • 11 Codes used in Advertisements ▫ Leads to advertiser content and videos framed in EW experience • Video with Post-Rolls, Playlists Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 1
  2. 2. TMAction Codes are Promoted Throughout the Issue • Central page provides instructions for scanning • Code provides a link to the main mobile page • Features advertisers • Scan to subscribe to magazine• Code and instructions featured in the Letter from the Editor Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2
  3. 3. TMAction Codes bring the Summer Movie Issue to life See clips and trailers from this summer’s new releases Codes in advertising and editorial lead to increased overall engagement Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3
  4. 4. TMAction Codes Lead to Interactive Sponsor Pages Link to Entertainment Weekly homepage Watch Video Share, Twitter, and Email sharing Link to Movie Trailers Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4
  5. 5. TMSummer Movie Feature Enhanced by Content Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5
  6. 6. TMAction Codes Lead to Interactive Movie Pages Link to Entertainment Weekly homepage Watch exclusive video Facebook, Twitter, and email sharing Provides release date and movie information Link back to the main page Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 6
  7. 7. TMRedirects After Video to Illustrated Menu Page Access all preview pages from menu Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 7
  8. 8. TMMenu Page Also Connects to Sponsor Video Pages Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 8
  9. 9. TMWe turn action codes into mobile engagement on any mobile phone.Thank you. Nellymoser, Inc. john@nellymoser.com Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515

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