Travel writing that drives traffic

1,872 views
1,794 views

Published on

A presentation on travel writing that drives traffic at the Getaway Travel Blog Conference in Cape Town, South Africa, August 2012.

Published in: Travel, Technology
1 Comment
4 Likes
Statistics
Notes
No Downloads
Views
Total views
1,872
On SlideShare
0
From Embeds
0
Number of Embeds
326
Actions
Shares
0
Downloads
16
Comments
1
Likes
4
Embeds 0
No embeds

No notes for slide

Travel writing that drives traffic

  1. 1. Travel Writing that Drives Traffic Getaway Travel Blog Conference Cape Town - August 2012 Nellie Huangwww.wildjunket.com
  2. 2. Who am I?Travel Blogger•WildJunket.com: adventure travel blog•Lonely Planet, Wend, Getaway, Huffington Post www.wildjunket.com www.wildjunket.com
  3. 3. Who am I?Travel Writer•CNN Go, BBC, Women Adventure Magazine,Reader Digest, Food & Travel, amongst many. www.nelliehuang.com www.wildjunket.com
  4. 4. Who am I?Editor-in-Chief/Publisher•WildJunket Magazine: a digital flipbookmagazine designed for iPad readers•Available on Zinio, Magzter and ourNewsstand app www.wildjunketmagazine.com www.wildjunket.com
  5. 5. Content SummaryPicking your nicheFinding your voiceChoosing the right topics for blog postsLearning writing techniquesHow to keep readers interested www.wildjunket.com
  6. 6. Picking Your NicheAsk yourself these questions:•What is your interest?•Do you have the content?•Is the topic trendy?•Is there competition?
  7. 7. Picking Your NicheExample: WildJunket – adventure travel
  8. 8. Picking Your NicheExample: The Road Forks – culinary travel
  9. 9. Picking Your NicheExample: FoxNomad – travel technology
  10. 10. Finding Your Voice•A reflection of your personality•Include observations and opinions•Don’t be afraid to get personal•Don’t write like a fact-checker
  11. 11. Choosing the Right Topics for Your Blog Posts•Read other blogs•Use social media to find travel trends•News, happenings, festivals eg. Olympics•Google keywords: www.adwords.google.com www.wildjunket.com
  12. 12. Choosing the Right Topics for Your Blog Posts Blog post styles: •Travel narratives •Photo essays •Travel lists •Travel tips •Personal thoughts
  13. 13. Learning Writing Techniques• Attention-grabbing headlines• Compelling beginnings - anecdote, quote, punch line• The middle - continuity, headings• Ending - ask readers a question www.wildjunket.com
  14. 14. Learning Writing TechniquesBringing a story to life:•Introduce characters – to humanize your story•Use all your senses – for good visual descriptions•Show, don’t tell www.wildjunket.com
  15. 15. How to Keep Your Readers InterestedYour job is not done after you’ve published yourblog posts. Add extra finishing touches:•Link to other posts•Call to action•Engagement with readers•Social media promotion www.wildjunket.com
  16. 16. How to Keep Your Readers InterestedIncreasing readership:•Find out which are your most popular posts•Write similar posts•Create a series out of them Eg. Top beaches in Europe, Asia, America www.wildjunket.com
  17. 17. Where to go next - Resources•Copyblogger•Lonely Planet’s Guide to “Travel Writing”•Travellll.com www.wildjunket.com
  18. 18. Contact informationWhere to find me:www.wildjunket.com facebook.com/wildjunket twitter.com/wildjunket

×