Digital Magazine PublishingNellie Huang
About WildJunket•   WildJunket Magazine: a    subscription-based digital    magazine designed for iPad    readers•   Adven...
Why A Digital Magazine?• To diversify our monetization channels• Our expertise came in handy• Right time, right audience  ...
Skills Needed for Magazine Production• Editorial/ writing  experience• Research abilities• An eye for  photography• Softwa...
Factors to Consider• Niche• Format/Style• Targeted audience and  advertisers• Frequency of publication• Publishing platform
Design Software Options•   Baker Framework•   TreeSaver•   ePublish•   3D Issue•   InDesign*
Publishing Platforms•   Zinio•   Magzter•   Barnes & Noble•   Kindle•   JooMag•   Issuu•   Magcloud (Print)
Build Your Team• Approach network of writers/bloggers• Make connections via TravMedia, Media Bistro,  ITWA, Writers.com, a...
What Next?• Publish!• Market your product –  giveaways, reviews, press  releases, social media• Pitch to advertising conta...
Resources• Unbound Media – Agility bloghttp://blog.agilitycms.com/• PBS Media Shifthttp://www.pbs.org/mediashift/• Adobe b...
Conclusion: New Era, New Products• Dare to be different and stop following the herd• Check for trends and find out what re...
Contact InformationWhere to find us:       www.wildjunketmagazine.com        facebook.com/wildjunket        twitter.com/wi...
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Tbex digital magazine publishing

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Tbex digital magazine publishing

  1. 1. Digital Magazine PublishingNellie Huang
  2. 2. About WildJunket• WildJunket Magazine: a subscription-based digital magazine designed for iPad readers• Adventure travel magazine with a focus on offbeat destinations and unusual experiences www.wildjunketmagazine.com
  3. 3. Why A Digital Magazine?• To diversify our monetization channels• Our expertise came in handy• Right time, right audience “(New York, NY, December 1, 2011) Affinity’s American Magazine Study reports that more than 100 million magazine readers – or 54% of the total magazine reading population – are now accessing magazine content and advertising in digital form.”
  4. 4. Skills Needed for Magazine Production• Editorial/ writing experience• Research abilities• An eye for photography• Software knowledge• Graphic design• Marketing skills
  5. 5. Factors to Consider• Niche• Format/Style• Targeted audience and advertisers• Frequency of publication• Publishing platform
  6. 6. Design Software Options• Baker Framework• TreeSaver• ePublish• 3D Issue• InDesign*
  7. 7. Publishing Platforms• Zinio• Magzter• Barnes & Noble• Kindle• JooMag• Issuu• Magcloud (Print)
  8. 8. Build Your Team• Approach network of writers/bloggers• Make connections via TravMedia, Media Bistro, ITWA, Writers.com, and social media• Editorial assistant• Sales executive
  9. 9. What Next?• Publish!• Market your product – giveaways, reviews, press releases, social media• Pitch to advertising contacts• Manage your subscribers
  10. 10. Resources• Unbound Media – Agility bloghttp://blog.agilitycms.com/• PBS Media Shifthttp://www.pbs.org/mediashift/• Adobe bloghttp://blogs.adobe.com/
  11. 11. Conclusion: New Era, New Products• Dare to be different and stop following the herd• Check for trends and find out what readers want• Examine your skills and put them to use
  12. 12. Contact InformationWhere to find us: www.wildjunketmagazine.com facebook.com/wildjunket twitter.com/wildjunket
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