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Tbex digital magazine publishing

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Published in: Business, Travel

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Transcript

  • 1. Digital Magazine PublishingNellie Huang
  • 2. About WildJunket• WildJunket Magazine: a subscription-based digital magazine designed for iPad readers• Adventure travel magazine with a focus on offbeat destinations and unusual experiences www.wildjunketmagazine.com
  • 3. Why A Digital Magazine?• To diversify our monetization channels• Our expertise came in handy• Right time, right audience “(New York, NY, December 1, 2011) Affinity’s American Magazine Study reports that more than 100 million magazine readers – or 54% of the total magazine reading population – are now accessing magazine content and advertising in digital form.”
  • 4. Skills Needed for Magazine Production• Editorial/ writing experience• Research abilities• An eye for photography• Software knowledge• Graphic design• Marketing skills
  • 5. Factors to Consider• Niche• Format/Style• Targeted audience and advertisers• Frequency of publication• Publishing platform
  • 6. Design Software Options• Baker Framework• TreeSaver• ePublish• 3D Issue• InDesign*
  • 7. Publishing Platforms• Zinio• Magzter• Barnes & Noble• Kindle• JooMag• Issuu• Magcloud (Print)
  • 8. Build Your Team• Approach network of writers/bloggers• Make connections via TravMedia, Media Bistro, ITWA, Writers.com, and social media• Editorial assistant• Sales executive
  • 9. What Next?• Publish!• Market your product – giveaways, reviews, press releases, social media• Pitch to advertising contacts• Manage your subscribers
  • 10. Resources• Unbound Media – Agility bloghttp://blog.agilitycms.com/• PBS Media Shifthttp://www.pbs.org/mediashift/• Adobe bloghttp://blogs.adobe.com/
  • 11. Conclusion: New Era, New Products• Dare to be different and stop following the herd• Check for trends and find out what readers want• Examine your skills and put them to use
  • 12. Contact InformationWhere to find us: www.wildjunketmagazine.com facebook.com/wildjunket twitter.com/wildjunket