1. Minimum Viable Product CEED Go-To-Market - day 2 November 5th 2012 Tilen Travnik, D·Labs
2. @tilentravnik• Dad, husband, geek• 10+ years of internet product development• CSM, CSPO, MBA (not to be taken seriously)• Assembled and ran 10+ product teams• Clients: Telekom, Marand, Studio Moderna, Zemanta ...
4. Spaghetti Challenge 1
5. A bit of theory
6. Deﬁnitions• The Minimum Viable Product or MVP is a strategy used for fast and quantitative market testing of a product or product feature• The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort. Wikipedia & Lean Startup
7. More deﬁnitions• MVP is a tactic for reducing wasted engineering hours.• MVP is a strategy to put the product into the hands of earlyvangelists asap.
8. Why MVP often fails• You haven’t ﬁgured out how to provide a simple value proposition that differentiates your product from your competition.• You haven’t identiﬁed who the early adopter for the product is.• You have statistically calculated the correct feature set and did not use judgement. femgineer.com/2012/10/2-reasons-mvps-fail/ & Lean Startup
9. Unjustiﬁed Fears• Legal issues, patents (get a professional oppinion)• Branding (big brands launching ebarrasing products)• Tefth of ideas• Fear of false negative
10. Data Sources for MVP• Sell a wireframe• Sell an idea• Watch people use competition• Usage data• Helpdesk• Whatever you do ... Get outside the building!
12. Do not add features that willonly get one more customer! Steve Blank, Startup Owner’s Manual
13. Quality of MVP• If you do not know who the customer is, you can not know what quality is (Ries).• There is a difference between being sloppy and not having features.• Good UX is a priority.
14. Set a release date foryour MVP before starting.
15. Developing the MVP is the only time when you will have total inﬂuence over your product. After you launch the MVP, your customers will inform the development. Steve Blank, Startup Owner’s Manual
16. MVP Approaches Case discussions
17. The Video MVP• Only make a sexy video (or other add), no product.• Alow users to sign into a waiting list.• Cool case: Dropbox
18. The Concierge MVP• You make nothing, not even an add.• You literally search for customers ofﬂine.• You become a service for your ﬁrst customer.• Cool case: www.foodonthetable.com
19. Googles G+ MVP• Sometimes MVP needs to be a mature product.• Google can match Facebook in features, but can not steal user engagement.• Slightly less cool case: Google +
20. Some more cases• House builders MVP• Spinout MVP• ...