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A/B Testing for WordPress
Conversion Rate Optimization
Introduction to
index
0 Conversion Rate Optimization
02A/B Testing Understanding your web
03Case Studies Where to start
04Step by Step A/B...
I want to improve my website
Increase subscriptions to my mailing list
Make visitors spend more time on my web
Convert vis...
Engage more visitors
Improve the percentage of visitors
that are converted into customers
What is a Conversion?
A conversion is the action that
we want our visitors to take in our web
How can we measure it?
Conve...
Average Conversion Rate
by Business Area
How can I increase
my conversion rate?
Understand what is happening
1
Using Web Analytics Tools
Creating Surveys for Visit...
How can I increase
my conversion rate?
Test Potential Improvements
2
Nobody knows what ideas will work
We use A/B Testing
...
What is A/B Testing?
comparing 2 versions
of a web
to check which one
performs better
(in fact, we could compare more than...
What could we A/B test?
Almost anything in your web that has an impact in your visitors’ behavior can be tested
Titles
CSS...
Start creating an alternative
that you think will improve your conversion rate
These are your visitors
Some see the original version,
some see the alternative one
in order to determine which version
gets more conversions
How can I be sure that
I’ve made the right decision?
Calculating Statistical Distributions
Visitors
that see A
Visitors
that see A
and convert
Visitors
that see B
Visitors
tha...
The A/B Testing Process
The scientific method applied to testing
Understand your website. Analyze areas for improvement1
B...
That’s bullshit!
I already know which version works best
I don’t need to A/B test it
whichtestwon.com
go and check whether...
A/B testing button colors
The Red button achieved 21% more
clicks than the Green one with 95% confidence
A/B testing featured images
Asian achieved 30% more
conversions than European
A/B testing featured images
Asian Female achieved 15% more
Conversions than Asian Male
a team at Google couldn’t decide between two blues
they tested 41 shades between each blue,
showing each one to 1% of thei...
Yes, you can A/B test everything.
I cannot A/B test with my current traffic!
My website is too small
Recommendations
for A/B testing small webs
Test High-Impact Elements Reduce the number
of alternatives
Build Radical Alter...
How can I do it in WordPress?
A/B Test
of Posts
A/B Test
of Pages
A/B Test
of Titles
A/B Test
of Themes
A/B Test
of CSS
Heatmaps
and Clickmaps
Nelio A/B...
Step by Step
Testing Different Featured Images
A/B Testing a WordPress site
has never been this easy!
Let’s optimize today with wp-abtesting.com
Introduction to Conversion Optimization - Nelio A/B Testing for WordPress
Introduction to Conversion Optimization - Nelio A/B Testing for WordPress
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Introduction to Conversion Optimization - Nelio A/B Testing for WordPress

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Nelio A/B Testing is the first conversion optimization service that has been specifically designed for WordPress.

Nelio A/B Testing helps you define, manage, and keep track of A/B-testing experiments from within your WordPress dashboard, creating a lovely, integrated, and familiar user experience. Since we designed the tool specifically for WordPress, you will have complete control on what you test: pages, posts, themes, titles… and many more that will be available soon!

We offer subscription plans for personal sites; small, medium, and large companies; and for web agencies. Use Nelio on your own or let us help you optimize your site thanks to our conversion reviews and personalized test suggestions. And if you have special needs we can customize Nelio for you. Our goal is simple: We want you to make more money with Nelio!

Are you running a WordPress site? Then it is time you get the most out of it! Easy A/B Testing for Everybody!

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Transcript of "Introduction to Conversion Optimization - Nelio A/B Testing for WordPress"

  1. 1. A/B Testing for WordPress Conversion Rate Optimization Introduction to
  2. 2. index 0 Conversion Rate Optimization 02A/B Testing Understanding your web 03Case Studies Where to start 04Step by Step A/B Testing for WordPress 1
  3. 3. I want to improve my website Increase subscriptions to my mailing list Make visitors spend more time on my web Convert visitors into customers Get more sales What can I do?
  4. 4. Engage more visitors Improve the percentage of visitors that are converted into customers
  5. 5. What is a Conversion? A conversion is the action that we want our visitors to take in our web How can we measure it? Conversion Rate = Total Visitors Converted Visitors If my web gets 100 visitors per month and 5 sales the conversion rate of my web is 5%
  6. 6. Average Conversion Rate by Business Area
  7. 7. How can I increase my conversion rate? Understand what is happening 1 Using Web Analytics Tools Creating Surveys for Visitors and Customers Making Usability Studies Most important pages on my web Landing Pages Exit Pages Difficulties identified by users or usability experts Discover
  8. 8. How can I increase my conversion rate? Test Potential Improvements 2 Nobody knows what ideas will work We use A/B Testing We need to check statistically what changes really work We need to measure their real impact
  9. 9. What is A/B Testing? comparing 2 versions of a web to check which one performs better (in fact, we could compare more than 2 versions)
  10. 10. What could we A/B test? Almost anything in your web that has an impact in your visitors’ behavior can be tested Titles CSSs Testimonials Action buttons Prices Promotions Trial period durations Links Images Forms EmailsTexts Layouts Landing Page Menu Logo Purchasing Processes Footers
  11. 11. Start creating an alternative that you think will improve your conversion rate
  12. 12. These are your visitors
  13. 13. Some see the original version, some see the alternative one
  14. 14. in order to determine which version gets more conversions
  15. 15. How can I be sure that I’ve made the right decision?
  16. 16. Calculating Statistical Distributions Visitors that see A Visitors that see A and convert Visitors that see B Visitors that see B and convert (if any) Confidence level of the results in percentage (%) Alternative that gets better results in the A/B Test (with confidence levels >95% we can be sure that we made the right decision) Effective A/B Testing Ben Tilly http://elem.com/~btilly/effective-ab-testing Statistical Algorithms
  17. 17. The A/B Testing Process The scientific method applied to testing Understand your website. Analyze areas for improvement1 Build a hypothesis. What can I change to improve my website?2 Create different alternatives based on the hypothesis3 Create an A/B Test. Put your hypothesis to the test4 Analyze the results. Is there a winning alternative? Which is the confidence level? 5 Draw conclusions and start over6
  18. 18. That’s bullshit! I already know which version works best I don’t need to A/B test it whichtestwon.com go and check whether you’re right or not
  19. 19. A/B testing button colors The Red button achieved 21% more clicks than the Green one with 95% confidence
  20. 20. A/B testing featured images Asian achieved 30% more conversions than European
  21. 21. A/B testing featured images Asian Female achieved 15% more Conversions than Asian Male
  22. 22. a team at Google couldn’t decide between two blues they tested 41 shades between each blue, showing each one to 1% of their visitors to see which one performs better $200 million of benefits
  23. 23. Yes, you can A/B test everything.
  24. 24. I cannot A/B test with my current traffic! My website is too small
  25. 25. Recommendations for A/B testing small webs Test High-Impact Elements Reduce the number of alternatives Build Radical Alternatives Use Broad-Spectrum Testing Make Sequential Testing Attract Traffic for your Test Landing page, banners, pricing tables… More impact implies obtaining results quicker Less options means less time to obtain significant results Implies getting greater conversion rate differences, and therefore, obtaining results quicker Test elements that appear in several pages Accumulate traffic and get results quicker Measure conversions of one version at a time Each version gets 100% of traffic Use advertising campaigns during the test Notify your mailing list to get more visits
  26. 26. How can I do it in WordPress?
  27. 27. A/B Test of Posts A/B Test of Pages A/B Test of Titles A/B Test of Themes A/B Test of CSS Heatmaps and Clickmaps Nelio A/B Testing for WordPress And more… Do it all from your WordPress Dashboard. No external tools required. Fully integrated.
  28. 28. Step by Step Testing Different Featured Images
  29. 29. Something to Remember comparing 2 versions of a website to see which one performs better What is A/B Testing? anything that may affect the behavior of your visitor What can I A/B test? first analyze, then act, and finally repeat What process should I follow? with Nelio A/B Testing we make it easy How can I do it in WordPress?
  30. 30. A/B Testing a WordPress site has never been this easy! Let’s optimize today with wp-abtesting.com

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