Andronis Case Study

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Andronis Luxury Suites approached us with the aim to increase online bookings, exclusively from its website. What did we do? Take a look!

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Andronis Case Study

  1. 1. Nelios.com Passion|Creativity|Solutions
  2. 2. Results driven consulting by Nelios.com We can prove our sayings – stay tuned
  3. 3. Case Study Andronis Luxury Suites A new luxury hotel situated in the island of Santorini
  4. 4. Andronis Luxury Suites approached Nelios.com. The aim: increase online bookings from their website.
  5. 5. The Challenge
  6. 6. The Challenge Strong Competition * Tourism: competitive sector * Santorini: popular destination
  7. 7. The Challenge 3-phase challenge * attract visitors to hotel’s website * convert visits to reservations * increase repeated sales
  8. 8. The Strategy “Strategy is not the consequence of planning, but the opposite: its starting point. ” Henry Mintzberg
  9. 9. The Strategy So, we designed a strategic plan ! …
  10. 10. The Strategy main strategy points * high-traffic Search Engines * Google Adwords * Information Design * increase Repeated Bookings
  11. 11. The Approach Q: But, what did we do exactly? A: We did our best and still going …
  12. 12. The Approach In order to attract visitors to hotel’s website… * Google Adwords * Search Engine Optimization (SEO) Santorini luxury hotels Santorini luxury suites Santorini luxury restaurants Santorini suites Santorini weddings Santorini luxury wedding Santorini honeymoon Oia luxury hotels Oia luxury suites Oia suites
  13. 13. In order to convert visits to reservations… * Hotel’s Website - Design & Development * Information Architecture * Hotel’s brand identity (brochures, photos, visitor reviews, videos, maps, directions, newsletter) * Online Reservation System The Approach
  14. 14. In order to increase repeated sales… * E-mail Database: Design & Implementation The Approach Customer and visitor emails, including personal preferences, such as info on room types, facilities used, season visit and personal data.
  15. 15. The Result Results so far … 35% of VISITS per year 2007 Jun-Oct 18% direct online bookings 2009 May-Oct 48% direct online bookings 5% returning clients 2008 May-Oct 43% direct online bookings 2% returning clients 2010 May-Oct 53% direct online bookings 9.25% returning clients
  16. 16. Nelios.com We just proved our sayings – didn’t we?
  17. 17. Thank you ! www.nelios.com

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