1. Producer Services
and Relations
How does PSR work?
Xavier Huchet
© Fairtrade 2012

2. Contents
3. PSR Mission and Goal
4. PSR Structure
5. PSR Services
6. Partnerships
© Fairtrade 2012 Producer Services and Relations 2

3. PSR Mission
PSR is the leading service provider for Fairtrade
producers, empowering them and their
organizations to strengthen their capacity to
comply with Fairtrade standards, benefit from
growing market opportunities and achieve
sustainable development.
© Fairtrade 2012 Producer Services and Relations 3

4. PSR Goal
Target groups : farmers & workers
Support to:
Get certified
Stay certified
Maximise benefits of Fairtrade
© Fairtrade 2012 Producer Services and Relations 4

5. Producer Services & Relations Structure
PSR Director
Assistant
Head of Liaison
Projects & Partnerships Head of Region Head of Region Head of Region
&Service
Manager Asia Latin America Africa & ME
Development
SE & North Africa &
Central America
Pacific Islands Middle East
South Asia South America I East Africa
Sri Lanka, South America
Pakistan & West Africa
Decentralization model: II
Central Asia
•Decentralised regional representation
(RC, LO)
Southern Africa
•Ghana office Caribbean
& Indian Ocean
•India office
•Kenya office
•Others (Colombia, Brazil, Indonesia)
© Fairtrade 2012 Producer Services and Relations

6. Producer facing services are delivered through a
decentralised network of Liaison Officers in
around 60 countries
Field support
Number of LO's
50
40
30
47
20
24 27
10 17
9
0
2005 2006 2007 2008 2010
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7. PSR Reach Certified Applicant
by Region Liaison Producer Producer
Officers Organizations Organizations
Asia 10 204 43
Africa&
Middle East 21 340 78
Latin America 17 567 157
© Fairtrade 2012 Producer Services and Relations

8. 2008 Strategic ...Producer support becoming a more integral part
Review -
Partnerships of the Fairtrade system so that producers are
helped to enter and stay in the system. Stronger
partnerships with technical service providers will
increase the capacity of Fairtrade Certified
Producers to transform the lives of their
members...
© Fairtrade 2012 Producer Services and Relations 8

9. Fairtrade Producer Service Long Term vision as of 2011
Fairtrade producers
should be able to
Fairtrade
chose from a variety producers
of service providers
based on location,
Institutional
capacity, cost and development Knowledge
expertise partnerships
partnerships
Business Producer
development development
partnerships partnerships
© Fairtrade 2012 Producer Services and Relations 9

10. FAIRTRADE PRODUCER SERVICES: MATRIX FOR ROLES & RESPONSIBILITIES TO END-2012
KEY PSR PSR & PN’S PN’S & PARTNERS
SERVICES TO PRODUCERS SERVICES TO SYSTEM
CERTIFICATION ADVISORY SERVICES PRODUCT AND TRADE-RELATED SERVICES
(60% PSR) (25% PSR)
•Introduce new producer groups to Fairtrade system and •Supply-side information on producer groups and
standards requirements production capacity
•Prepare producers for audit. Review compliance issues and •Supporting Fairtrade licensees’ sourcing and
actions required development plans
•Help strengthen organisations (e.g. gender & labour rights, use •Identifying needs for standards revisions including
of premium, environmental planning & business administration) minimum price and premium (in future model = need for
•Involving producers in continual improvement of Fairtrade review of economic mechanism toolbox)
system (feedback system, roll-out of New Standards •Facilitating producer input into reviews of standards
Framework)
•Emergency response (natural disasters, PR incidents, contract
defaults)
BUSINESS & DEVELOPMENT SERVICES SERVICES FOR OTHER SYSTEM FUNCTIONS
(10% PSR) (5% PSR)
•Direct producer services relating to B&D aspects of New •Maintaining risk register and response plans by country/
Standards Framework, e.g. product sector
—Cost management and pricing •Providing fast information response to critical issues,
—Cashflow management and sources of finance e.g. negative publicity
—Contract negotiation •Supporting contacts between producers and key
—Productivity & quality influencers in media, government, business by
—Accessing and using market information to add value maintaining producer information and providing logistical
•Generic services related to Fairtrade standards and support
compliance (e.g. child labour) •Supporting impact assessment work including collection
•System-wide projects aimed at strengthening Fairtrade’s of data
relevance to sustainability agenda (climate change, resource •Strategic development of producer services
© Fairtrade 2012 How to Work with PSR RelationsMembers
Producer Services and 2011, FI
restraints, productivity and livelihoods) 10

11. PSR Role in Since 2011, PSR focus is on identifying and
Partnerships developing partnerships for Business and
Development Services including:
• Enhancement of business skills, such as
contract negotiation, pricing, productivity and
product quality
• Large scale compliance related projects,
such as Child Labour
• Large scale Fairtrade priority related
projects, such as Conflict Affected Areas
© Fairtrade 2012 Producer Services and Relations 11

12. Current examples...
The SNV-FLO Partnership brings together two leaders in market-
based economic and social development. Together we work in 11
African countries in a range of products on:
• Exchange of knowledge and information
• Provision of Fairtrade liaison services
• Supporting the establishment of new producer
networks and maintenance of existing networks
• Capacity development of producer groups
• Access to markets, finance and technology by
producer groups
© Fairtrade 2012 Producer Services and Relations 12

13. Current examples...
In Argentina we have a joint project with Fundación Fortalecer
to promote sustainable producing systems through Fairtrade
markets. Together we plan to support producers of particularly
raisins and olive oil by:
• Supporting small producer organizations in the implementation of Fairtrade
practices so that they can comply with the minimum conditions to get Fairtrade
certification.
• Facilitating access of small producer organizations to the information of markets
interested in Fairtrade products.
© Fairtrade 2012 Producer Services and Relations 13

14. LAOS:
Introduction to Producer Services and Relations
Fairtrade
© Fairtrade 2012

15. INDONESIA:
Explaining coffee FMP and Relations
Producer Services
© Fairtrade 2012

16. TANZANIA:
Joint Body trainingServices and Relations farm
Producer at flower
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17. BURKINA FASO:
Fresh and driedProducer Services and Relations
Fairtrade mangoes
© Fairtrade 2012 17

18. Cotton, SENEGAL:
Cotton farmersProducer Services and Relations labelled product
© Fairtrade 2012see their final 18

19. THANK YOU!
ANY QUESTIONS?
© Fairtrade 2012 Producer Services and Relations 19

20. © Fairtrade 2012 Producer Services and Relations 20