Fairtrade                   International                   Strategy and Policy Unit© Fairtrade 2012                   SPU...
Contents                   3.     The unit                   4.     Achievements 2011 (examples)                   5.     ...
SPU Purpose                   SPU is responsible for creating and ensuring a                   sound Strategy and Policy F...
Mission &          MissionMandate                   •   Give leadership and guidance through strategy                     ...
Director                                                 Andreas KratzOrganizationalChart Strategy &Policy   Policy Manage...
Analysis of how Fairtrade could add benefits to producer                   setups currently outside of Fairtrade, in ways ...
Duration:           April 2011 – end 2013                        Project Owner:      Andreas Kratz                        ...
Rethink the economic mechanisms within Fairtrade and                   develop optimised economic mechanisms to achieve201...
Until now Fairtrade’s environmental approach focused on standards2011 achieved:     Within new strategy:Environmental     ...
To proveTarget 2012:M&E strategy and                       Impact:system,Impact Assessment                      Accountabi...
Sustainable Livelihoods                                               • Improved incomeFairtrade‘s                        ...
Annual Data Case studies                     MonitoringM&E and IA                                     Fairtrade impactSyst...
To enable disadvantaged producers to be prepared to face                     climate change challenges.                   ...
Advocacy strategy, partly via Fair Trade Advocacy Office                     (FTAO), Brussels, Belgium:Targets 2012:      ...
To develop of a gender strategy for FairtradeTarget 2012:Gender             •   2 main arguments for addressing gender ine...
Strategic Project:    Improved Certification Model                     Project Owner:        Andreas Kratz                ...
SPU                We value your feedback!coordinates                   Contact us with your ideas!© Fairtrade 2012   SPU ...
© Fairtrade 2012   SPU introduction   18
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  • Objective was….to achieve the Fairtrade goals to….
  • 15_SPU_AK

    1. 1. Fairtrade International Strategy and Policy Unit© Fairtrade 2012 SPU introduction
    2. 2. Contents 3. The unit 4. Achievements 2011 (examples) 5. Targets 2012© Fairtrade 2012 SPU introduction 2
    3. 3. SPU Purpose SPU is responsible for creating and ensuring a sound Strategy and Policy Framework for the work of Fairtrade International in line with its stated vision and mission.© Fairtrade 2012 SPU introduction 3
    4. 4. Mission & MissionMandate • Give leadership and guidance through strategy development • Develop research and evidence based analysis • Bring together and coordinate expertise Mandate • Position Fairtrade on different topics • Develop an institutional and operational framework for Fairtrade on specific strategic issues • Prove and improve the impact of Fairtrade’s performance and tools© Fairtrade 2012 SPU introduction 4
    5. 5. Director Andreas KratzOrganizationalChart Strategy &Policy Policy Manager Policy Manager Policy Manager Policy Manager Operational Policies Thematic Policies Sustainable Development Impact Assessments (Martina Meckel, and Positions (NN) (Kate Kilpatrick) on maternity leave) (Gelkha Buitrago) Policy Policy Coordinator Coordinator (Shemina Amarsy (Carlos Canales) on maternity leave)© Fairtrade 2012 SPU introduction 5
    6. 6. Analysis of how Fairtrade could add benefits to producer setups currently outside of Fairtrade, in ways that are2011 achieved: effective and implementable:Producer Setupsanalysis … to enable more producer setups to join the Fairtrade system … to avoid repeating “social engineered cases” within our system Delivered: Recommendations for the extension of producer scope, necessary modifications of the Fairtrade system over the next 5 years and vision for future developments© Fairtrade 2012 SPU introduction 6
    7. 7. Duration: April 2011 – end 2013 Project Owner: Andreas Kratz Project Manager: Charlotte De Vroey“Producer Diversity”- implementing theboard decision on Objectives: Implementation of the Producer Setups Strategy asProducer Setups “Producer Diversity” system according to the board resolution March 2011: • According to overall conceptual model as presented in board paper • Phased application (mid 2012 and mid 2013) with possibility for prototypes • Safeguards on empowerment and unfair competition be included in design • Decision on application by LT with PNs© Fairtrade 2012 SPU introduction 7
    8. 8. Rethink the economic mechanisms within Fairtrade and develop optimised economic mechanisms to achieve2011 achieved: Fairtrade’s objectivesEconomicMechanisms 2.Explore economic mechanisms instead of or additional toAnalysis the current Fairtrade Minimum Price 3.Explore new ideas regarding the use of the premium to enhance empowerment of producers Delivered: Flexible toolbox for pricing. It’s not just about price. Profit is what matters. Pricing is (only) one of Fairtrade’s key tools, to be complemented by other non- pricing tools.© Fairtrade 2012 SPU introduction 8
    9. 9. Until now Fairtrade’s environmental approach focused on standards2011 achieved: Within new strategy:Environmental • Strengthening Fairtrade’s human/social angle to look into theStrategy forFairtrade environmental issues • Comprehensive approach that goes beyond standards 1. Environmental standards – GES, including PML 2. Producer support 3. Relationship building 4. Communications© Fairtrade 2012 SPU introduction 9
    10. 10. To proveTarget 2012:M&E strategy and Impact:system,Impact Assessment Accountabilitysystem To improve Impact: Learning© Fairtrade 2012 SPU introduction 10
    11. 11. Sustainable Livelihoods • Improved incomeFairtrade‘s • Decent working conditionsGoals for Producer • Improved living conditionsImpact • Sustainable ecosystems Making Trade Fair Empowerment • Fair trading relations • Personal empowerment • Economically sustainable • Empowering structure operations • Empowering relations© Fairtrade 2012 SPU introduction 11
    12. 12. Annual Data Case studies MonitoringM&E and IA Fairtrade impactSystem studies Market data External Producer data impact studies© Fairtrade 2012 SPU introduction 12
    13. 13. To enable disadvantaged producers to be prepared to face climate change challenges. • Support producers to adapt to climate change challenges so that they enjoy secure and sustainable livelihoods  producer support programTarget 2012: • Support producers to mitigate their impacts on climate changeClimate ChangeStrategy forFairtrade To position Fairtrade as an important tool for addressing climate change challenges • Offer a Fairtrade climate package with specific Fairtrade climate products (standards) • Reduce Fairtrade’s (FLO, FLO-CERT, LIs) impact on climate change • Advocate for Fairtrade as a valid tool to face climate change challenges© Fairtrade 2012 SPU introduction 13
    14. 14. Advocacy strategy, partly via Fair Trade Advocacy Office (FTAO), Brussels, Belgium:Targets 2012: • Fairtrade not being regulationExpand Fairtrade‘ssphere of influence • Recognition of added value of Fairtrade to poverty reduction and sustainable production and consumption (including public procurement) • Fairer trade conditions / trade justice • Climate Change • Positioning in international debate • Participating in ISEAL © Fairtrade 2012 SPU introduction 14
    15. 15. To develop of a gender strategy for FairtradeTarget 2012:Gender • 2 main arguments for addressing gender inequalities: 1. Economic arguments (productivity, efficiency) 2. Rights based arguments (equality, justice) • Little systematic gender analysis has been carried out. • Possibility that existing gender inequalities are reinforced by Fairtrade: men more likely to access and control benefits. • In general Fairtrade so far is relatively gender blind.© Fairtrade 2012 SPU introduction 15
    16. 16. Strategic Project: Improved Certification Model Project Owner: Andreas Kratz Project Manager: Gelkha BuitragoTarget 2012:Improvedcertification model Objectives:for Fairtrade • Secure members buy-in on single certifier model for producer and trader certification in the South • Increase transparency in trade certification in the North • Define roles and responsibilities on scheme ownership and scheme management • Define rules and operating principles for cooperation at auditing and certification level with other VSS • Propose a process for new services development of FLO- CERT including role/approval by Boards FLO eV/FLOCERT)© Fairtrade 2012 SPU introduction 16
    17. 17. SPU We value your feedback!coordinates Contact us with your ideas!© Fairtrade 2012 SPU introduction 17
    18. 18. © Fairtrade 2012 SPU introduction 18

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