Going Social to Get Local

GOING SOCIAL TO GET LOCAL How to engage YOUR COMMUNITY with SOCIAL MEDIA Susan Brown Rachel Smalter Hall Jennifer Cook

HOW ARE WE DOING? ∙ 2800 Twitter followers ∙ 50-100 RTs /@mentions per week ∙ 460 RTs for our most popular post

HOW ARE WE DOING?

SOCIAL MEDIA TEAM

SOCIAL MEDIA STRATEGY

SOCIAL MEDIA FANS

• WE TALK ABOUT OTHER PEOPLE, NOT JUST OURSELVES• WE TALK ABOUT WHAT’S HAPPENING IN OUR COMMUNITY• WE GO OUT INTO OUR COMMUNITY• WE GIVE OUR FANS BACKSTAGE PASSES ENGAGING OUR BASE

• WE GET PERSONAL• WE MIND OUR MANNERS• WE LIKE BASKETBALL, CATS, PBR, AND TATTOOS• OUR COMMUNITY DOES, TOO• EVERYBODY LOVES BOOKS & READING ENGAGING OUR BASE

Twitter School• @ = “mention” (@lawrencelibrary) • RT = “Re-Tweet” (RT @heatherbraum)• # = hashtag (#techday) • MT = “Modified Tweet” (MT @bananasuit)

Tweeting About Books, Music & Movies Lawrence Loves

Tweeting About #todayinhistory

Tweeting About #lawrenceblogs

Tweeting About What’s Hot in Lawrence

Live-Tweeting Events1 52 63 74 8

Tweeting With Lawrence Authors

Tweeting with Lawrence Businesses

Tweeting With Local Press1 2

Blurring Boundaries: Meet Our StaffRachel, Adult Programs:Rebecca, Youth Services: Tricia, Tech Services:William, Adult Services: Dan, Acquisitions:Kevin, Interlibrary Loan: Molly, Teen Zone:

What They’re Saying About Us

Share your Story

Summer reading finishers

Stories of library life… Lego Narnia

Numbers!

Meet Brad!

Event pics!

Get into the community (for real)Get Caught Reading Month

Show our presence at local eventsSidewalk Sale Liberty Hall turns 100

World Book Night

Highlight partnerships and local businessesTag and share posts and they’ll do the same

Audio Reader, Liberty Hall and many moreEngage community by promoting others

Tap into local excitement!

Victor! -Victor Continental show

Find out what your community likes through “likes” -Little Free Library in Lawrence- now we might hold our own workshops

Post what your community “likes”, let go of the sleepers

Lawrence loves cats!

Further engage by turning “likes” into programs and services

Bring what resonates online into the library

“Interact with people, or risk becoming irrelevant.”Ask questions to provide a community forum

Fill-in-the-blank Vs.

Readers’ Advisory

Have fun!

Cats and… Interact with your newsfeed

Community Love“this is my kinda library”

Community Love

• ORGANIZATION• DEDICATION• TEAMWORK• TIME• TRUST• ADMINISTRATIVE BUY-INWHAT DOES IT TAKE?

• HIGH PROFILE IN OUR COMMUNITY• PROGRAMS & PARTNERSHIPS• DIRECT LINE OF COMMUNICATION• UNSOLICITED, PUBLIC PRAISE WHAT DO WE GET?

ROCKCHALK ! WE HAVE A LOT OF FUN!

Going Social to Get Local

by Northeast Kansas Library System on Aug 20, 2012

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