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Mediated Culture: Libraries and Librarians in New Media Environments by Michael Wesch Kansas State Universitymediatedcultures.net
If the conversations of our culturenow happen here ...
toward ... Ubiquitous computing Ubiquitous communication Ubiquitous information At unlimited speed About everything Everywhere From anywhere On all kinds of devices
which makes it “ridiculously easy” to  Connect Organize Share Collect Collaborate Publish
What do we need to know for this test? How long does this paper need to be? How many references do I need? Can I use Wikipedia?
Fair Use Net Neutrality RSS Social Bookmarking Codec
from knowledgeable
from knowledgeable to knowledge-able
If the conversations of our culturenow happen here ...
What’s at stake …
Media are not just tools.
Media are not just means of communication.
Media mediate relationships
Media change
Media relationships change             change
If the conversations of our culturenow happen here ...
the conversationsof our culturehappen here
the conversationsare controlled by few
the conversationsare controlled by few and designed for the masses
the conversationsare always entertaining
the conversationsare always entertaining (even the serious ones)‏
the conversationsare punctuated by 30 second commercials
the conversationscreate our culture
the conversationscreate our cultureof irrelevanceincoherenceand impotence
“What steps do you plan to take to reduce the conflict in the Middle East?”
“Or the rates of inflation,crime, or unemployment?”
“What do you plan to do aboutNATO, OPEC, the CIA, etc.?”
“I shall take the liberty of answering for you: ...
“You plan to do nothing.”
“You plan to do nothing.”- Neil Postman
“The public has adjusted to incoherence and been amused into indifference.”- Neil Postman
“in the midst of a fabulous array of historically unprecedented and utterly mind-boggling stimuli ...
“in the midst of a fabulous array of historically unprecedented and utterly mind-boggling stimuli ...whatever.”
“in the midst of a fabulous array of historically unprecedented and utterly mind-boggling stimuli ...whatever.” - Thomas de Zengotita
A brief history of “Whatever” pre-1960s: "Whatever. That's what I meant." Late 60s: "I don't care. Whatever." 1990s: MTV Generation – the indifferent "Meh."
It's a one-way conversation
You have to be on TV to have a voice
You have to be on TV to be significant
You have to be on TV to be significant
You have to be on TV to be significant
You have to be on TV to be significant
A brief history of “Whatever” pre-1960s: "Whatever. That's what I meant." Late 60s: "I don't care. Whatever." 1990s: MTV Generation – the indifferent "Meh." Late 90s - present: "Whatever. I'll do what I want."
the search for identity and recognition
need“critical thinking”
If the conversations of our culturenow happen here ... need“information literacy”
“User-Generated Content”
User-Generated Content User-Generated Filtering
User-Generated Content User-Generated Filtering
User-Generated Content User-Generated Filtering
User-Generated Content User-Generated Filtering User-Generated Organization
User-Generated Content User-Generated Filtering User-Generated Organization User-Generated Distribution
$1,000,000.00
$12.79
$2,600,000.00
$2,600,012.79
$0.00
a ubiquitous, context-aware, semantic, socialnetwork ofthings,people,andinformation
a ubiquitous, context-aware, semantic, socialnetwork ofthings,people,andinformation
a ubiquitous, context-aware, semantic, socialnetwork ofthings,people,andinformation
a ubiquitous, context-aware, semantic, socialnetwork ofthings,people,andinformation
If the conversations of our culturenow happen here ...
Why this matters ... not controlled by the few  not one-way created by, for, and around networks, not masses transform individual pursuits into collective action
Why this might deeply matter ... We know ourselves through our relations with others.  New media create new ways of relating to others.
If the conversations of our culturenow happen here ... not a one-way conversation
If the conversations of our culturenow happen here ... beyond“information literacy”
weforum.org
we-forum.org
we-forum.org
“the social imagination”  - Maxine Greene
“the social imagination” “the capacity to invent visions of what should be and could be in our deficient society”  - Maxine Greene
move from “information literacy”to“Digital Citizenship”- Gardner Campbell
If the conversations of our culturenow happen here ...
Freedom
Freedom Control
Community
Community Isolation
Participation
Participation Distraction
This is what we make of it.
What these walls say ... To learn is to acquire information Information is scarce Trust authority for good information Authorized information is beyond discussion Obey the authority Follow along
Knowledge-ability
To learn is to acquire information Information is scarce Trust authority for good information Authorized information is beyond discussion Obey the authority Follow along
How do we change the message?
Technology (alone) is not the answer.
786,432 points of light
from knowledgeable
from knowledgeable to knowledge-able
knowledge-ability
knowledge-ability is a practice.
+
+ +
Toward a new  future of “whatever” ,[object Object]
90s: “Whatever.  (I don't care what you think).”

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Dr. Michael Wesch "Mediated Culture: Libraries and and Librarians in New Media Environments"