Mediated Culture:<br />Libraries and Librarians in New Media Environments<br />by Michael Wesch Kansas State Universitymed...
If the conversations of our culturenow happen here ...<br />
toward ...<br />Ubiquitous computing<br />Ubiquitous communication<br />Ubiquitous information<br />At unlimited speed<br ...
which makes it “ridiculously easy” to <br />Connect<br />Organize<br />Share<br />Collect<br />Collaborate<br />Publish<br />
What do we need to know for this test?<br />How long does this paper need to be?<br />How many references do I need?<br />...
Fair Use<br />Net Neutrality<br />RSS<br />Social Bookmarking<br />Codec<br />
from knowledgeable<br />
from knowledgeable to knowledge-able<br />
If the conversations of our culturenow happen here ...<br />
What’s at stake …<br />
Media are not just tools.<br />
Media are not just means of communication.<br />
Media mediate relationships<br />
Media change<br />
Media relationships change             change<br />
If the conversations of our culturenow happen here ...<br />
the conversationsof our culturehappen here<br />
the conversationsare controlled by few<br />
the conversationsare controlled by few<br />and designed for the masses<br />
the conversationsare always entertaining<br />
the conversationsare always entertaining<br />(even the serious ones)‏<br />
the conversationsare punctuated by<br />30 second commercials<br />
the conversationscreate our culture<br />
the conversationscreate our cultureof irrelevanceincoherenceand impotence<br />
“What steps do you plan to take to reduce the conflict in the Middle East?”<br />
“Or the rates of inflation,crime, or unemployment?”<br />
“What do you plan to do aboutNATO, OPEC, the CIA, etc.?”<br />
“I shall take the liberty of answering for you: ...<br />
“You plan to do nothing.”<br />
“You plan to do nothing.”- Neil Postman<br />
“The public has adjusted to incoherence and been amused into indifference.”- Neil Postman<br />
“in the midst of a fabulous array of historically unprecedented and utterly mind-boggling stimuli ...<br />
“in the midst of a fabulous array of historically unprecedented and utterly mind-boggling stimuli ...whatever.”<br />
“in the midst of a fabulous array of historically unprecedented and utterly mind-boggling stimuli ...whatever.”<br />- Tho...
A brief history of “Whatever”<br />pre-1960s: "Whatever. That's what I meant."<br />Late 60s: "I don't care. Whatever."<br...
It's a one-way<br />conversation<br />
You have to be on TV<br />to have a voice<br />
You have to be on TV<br />to be significant<br />
You have to be on TV<br />to be significant<br />
You have to be on TV<br />to be significant<br />
You have to be on TV<br />to be significant<br />
A brief history of “Whatever”<br />pre-1960s: "Whatever. That's what I meant."<br />Late 60s: "I don't care. Whatever."<br...
the search for identity and recognition<br />
need“critical thinking”<br />
If the conversations of our culturenow happen here ...<br />need“information literacy”<br />
“User-Generated Content”<br />
User-Generated Content<br />User-Generated Filtering<br />
User-Generated Content<br />User-Generated Filtering<br />
User-Generated Content<br />User-Generated Filtering<br />
User-Generated Content<br />User-Generated Filtering<br />User-Generated Organization<br />
User-Generated Content<br />User-Generated Filtering<br />User-Generated Organization<br />User-Generated Distribution<br />
$1,000,000.00<br />
$12.79<br />
$2,600,000.00<br />
$2,600,012.79<br />
$0.00<br />
a ubiquitous, context-aware, semantic, socialnetwork ofthings,people,andinformation<br />
a ubiquitous, context-aware, semantic, socialnetwork ofthings,people,andinformation<br />
a ubiquitous, context-aware, semantic, socialnetwork ofthings,people,andinformation<br />
a ubiquitous, context-aware, semantic, socialnetwork ofthings,people,andinformation<br />
If the conversations of our culturenow happen here ...<br />
Why this matters ...<br />not controlled by the few <br />not one-way<br />created by, for, and around networks, not masse...
Why this might deeply matter ...<br />We know ourselves through our relations with others. <br />New media create new ways...
If the conversations of our culturenow happen here ...<br />not a one-way conversation<br />
If the conversations of our culturenow happen here ...<br />beyond“information literacy”<br />
weforum.org<br />
we-forum.org<br />
we-forum.org<br />
“the social imagination”<br /> - Maxine Greene<br />
“the social imagination”<br />“the capacity to invent visions of what should be and could be in our deficient society”<br ...
move from “information literacy”to“Digital Citizenship”- Gardner Campbell<br />
If the conversations of our culturenow happen here ...<br />
Freedom<br />
Freedom<br />Control<br />
Community<br />
Community<br />Isolation<br />
Participation<br />
Participation<br />Distraction<br />
This is what we make of it.<br />
What these walls say ...<br />To learn is to acquire information<br />Information is scarce<br />Trust authority for good ...
Knowledge-ability<br />
To learn is to acquire information<br />Information is scarce<br />Trust authority for good information<br />Authorized in...
How do we change the message?<br />
Technology (alone) is not the answer.<br />
786,432 points of light<br />
from knowledgeable<br />
from knowledgeable to knowledge-able<br />
knowledge-ability<br />
knowledge-ability<br />is a practice.<br />
+<br />
+<br />+<br />
Toward a new  future of “whatever”<br /><ul><li>60s: “I don't care.  Whatever (you think).”
90s: “Whatever.  (I don't care what you think).”
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Dr. Michael Wesch "Mediated Culture: Libraries and and Librarians in New Media Environments"

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Keynote at the 2011 NEKLS Tech Day, from Dr. Michael Wesch, Kansas State University. Event held on August 2, 2011

Published in: Education, Technology

Transcript of "Dr. Michael Wesch "Mediated Culture: Libraries and and Librarians in New Media Environments""

  1. 1. Mediated Culture:<br />Libraries and Librarians in New Media Environments<br />by Michael Wesch Kansas State Universitymediatedcultures.net<br />
  2. 2. If the conversations of our culturenow happen here ...<br />
  3. 3. toward ...<br />Ubiquitous computing<br />Ubiquitous communication<br />Ubiquitous information<br />At unlimited speed<br />About everything<br />Everywhere<br />From anywhere<br />On all kinds of devices<br />
  4. 4. which makes it “ridiculously easy” to <br />Connect<br />Organize<br />Share<br />Collect<br />Collaborate<br />Publish<br />
  5. 5.
  6. 6. What do we need to know for this test?<br />How long does this paper need to be?<br />How many references do I need?<br />Can I use Wikipedia?<br />
  7. 7.
  8. 8. Fair Use<br />Net Neutrality<br />RSS<br />Social Bookmarking<br />Codec<br />
  9. 9.
  10. 10.
  11. 11.
  12. 12. from knowledgeable<br />
  13. 13. from knowledgeable to knowledge-able<br />
  14. 14. If the conversations of our culturenow happen here ...<br />
  15. 15. What’s at stake …<br />
  16. 16.
  17. 17.
  18. 18.
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25.
  26. 26.
  27. 27.
  28. 28.
  29. 29.
  30. 30.
  31. 31.
  32. 32.
  33. 33.
  34. 34. Media are not just tools.<br />
  35. 35. Media are not just means of communication.<br />
  36. 36. Media mediate relationships<br />
  37. 37. Media change<br />
  38. 38. Media relationships change change<br />
  39. 39. If the conversations of our culturenow happen here ...<br />
  40. 40.
  41. 41.
  42. 42. the conversationsof our culturehappen here<br />
  43. 43. the conversationsare controlled by few<br />
  44. 44. the conversationsare controlled by few<br />and designed for the masses<br />
  45. 45. the conversationsare always entertaining<br />
  46. 46. the conversationsare always entertaining<br />(even the serious ones)‏<br />
  47. 47. the conversationsare punctuated by<br />30 second commercials<br />
  48. 48. the conversationscreate our culture<br />
  49. 49. the conversationscreate our cultureof irrelevanceincoherenceand impotence<br />
  50. 50. “What steps do you plan to take to reduce the conflict in the Middle East?”<br />
  51. 51. “Or the rates of inflation,crime, or unemployment?”<br />
  52. 52. “What do you plan to do aboutNATO, OPEC, the CIA, etc.?”<br />
  53. 53. “I shall take the liberty of answering for you: ...<br />
  54. 54. “You plan to do nothing.”<br />
  55. 55. “You plan to do nothing.”- Neil Postman<br />
  56. 56. “The public has adjusted to incoherence and been amused into indifference.”- Neil Postman<br />
  57. 57.
  58. 58. “in the midst of a fabulous array of historically unprecedented and utterly mind-boggling stimuli ...<br />
  59. 59. “in the midst of a fabulous array of historically unprecedented and utterly mind-boggling stimuli ...whatever.”<br />
  60. 60. “in the midst of a fabulous array of historically unprecedented and utterly mind-boggling stimuli ...whatever.”<br />- Thomas de Zengotita<br />
  61. 61. A brief history of “Whatever”<br />pre-1960s: "Whatever. That's what I meant."<br />Late 60s: "I don't care. Whatever."<br />1990s: MTV Generation – the indifferent "Meh."<br />
  62. 62.
  63. 63. It's a one-way<br />conversation<br />
  64. 64. You have to be on TV<br />to have a voice<br />
  65. 65. You have to be on TV<br />to be significant<br />
  66. 66. You have to be on TV<br />to be significant<br />
  67. 67. You have to be on TV<br />to be significant<br />
  68. 68. You have to be on TV<br />to be significant<br />
  69. 69. A brief history of “Whatever”<br />pre-1960s: "Whatever. That's what I meant."<br />Late 60s: "I don't care. Whatever."<br />1990s: MTV Generation – the indifferent "Meh."<br />Late 90s - present: "Whatever. I'll do what I want." <br />
  70. 70.
  71. 71.
  72. 72.
  73. 73. the search for identity and recognition<br />
  74. 74.
  75. 75. need“critical thinking”<br />
  76. 76. If the conversations of our culturenow happen here ...<br />need“information literacy”<br />
  77. 77.
  78. 78.
  79. 79.
  80. 80. “User-Generated Content”<br />
  81. 81.
  82. 82. User-Generated Content<br />User-Generated Filtering<br />
  83. 83. User-Generated Content<br />User-Generated Filtering<br />
  84. 84. User-Generated Content<br />User-Generated Filtering<br />
  85. 85.
  86. 86.
  87. 87.
  88. 88. User-Generated Content<br />User-Generated Filtering<br />User-Generated Organization<br />
  89. 89.
  90. 90. User-Generated Content<br />User-Generated Filtering<br />User-Generated Organization<br />User-Generated Distribution<br />
  91. 91.
  92. 92.
  93. 93.
  94. 94. $1,000,000.00<br />
  95. 95.
  96. 96.
  97. 97. $12.79<br />
  98. 98.
  99. 99. $2,600,000.00<br />
  100. 100. $2,600,012.79<br />
  101. 101. $0.00<br />
  102. 102.
  103. 103.
  104. 104.
  105. 105.
  106. 106.
  107. 107.
  108. 108.
  109. 109.
  110. 110.
  111. 111.
  112. 112.
  113. 113.
  114. 114.
  115. 115.
  116. 116.
  117. 117.
  118. 118. a ubiquitous, context-aware, semantic, socialnetwork ofthings,people,andinformation<br />
  119. 119. a ubiquitous, context-aware, semantic, socialnetwork ofthings,people,andinformation<br />
  120. 120. a ubiquitous, context-aware, semantic, socialnetwork ofthings,people,andinformation<br />
  121. 121. a ubiquitous, context-aware, semantic, socialnetwork ofthings,people,andinformation<br />
  122. 122. If the conversations of our culturenow happen here ...<br />
  123. 123. Why this matters ...<br />not controlled by the few <br />not one-way<br />created by, for, and around networks, not masses<br />transform individual pursuits into collective action<br />
  124. 124. Why this might deeply matter ...<br />We know ourselves through our relations with others. <br />New media create new ways of relating to others.<br />
  125. 125.
  126. 126.
  127. 127.
  128. 128.
  129. 129.
  130. 130.
  131. 131.
  132. 132.
  133. 133.
  134. 134. If the conversations of our culturenow happen here ...<br />not a one-way conversation<br />
  135. 135.
  136. 136. If the conversations of our culturenow happen here ...<br />beyond“information literacy”<br />
  137. 137. weforum.org<br />
  138. 138. we-forum.org<br />
  139. 139. we-forum.org<br />
  140. 140.
  141. 141.
  142. 142. “the social imagination”<br /> - Maxine Greene<br />
  143. 143. “the social imagination”<br />“the capacity to invent visions of what should be and could be in our deficient society”<br /> - Maxine Greene<br />
  144. 144. move from “information literacy”to“Digital Citizenship”- Gardner Campbell<br />
  145. 145. If the conversations of our culturenow happen here ...<br />
  146. 146. Freedom<br />
  147. 147. Freedom<br />Control<br />
  148. 148. Community<br />
  149. 149. Community<br />Isolation<br />
  150. 150. Participation<br />
  151. 151. Participation<br />Distraction<br />
  152. 152. This is what we make of it.<br />
  153. 153.
  154. 154. What these walls say ...<br />To learn is to acquire information<br />Information is scarce<br />Trust authority for good information<br />Authorized information is beyond discussion<br />Obey the authority<br />Follow along<br />
  155. 155.
  156. 156.
  157. 157.
  158. 158.
  159. 159.
  160. 160.
  161. 161.
  162. 162. Knowledge-ability<br />
  163. 163.
  164. 164. To learn is to acquire information<br />Information is scarce<br />Trust authority for good information<br />Authorized information is beyond discussion<br />Obey the authority<br />Follow along<br />
  165. 165. How do we change the message?<br />
  166. 166. Technology (alone) is not the answer.<br />
  167. 167. 786,432 points of light<br />
  168. 168.
  169. 169.
  170. 170.
  171. 171.
  172. 172. from knowledgeable<br />
  173. 173. from knowledgeable to knowledge-able<br />
  174. 174. knowledge-ability<br />
  175. 175. knowledge-ability<br />is a practice.<br />
  176. 176.
  177. 177. +<br />
  178. 178. +<br />+<br />
  179. 179. Toward a new future of “whatever”<br /><ul><li>60s: “I don't care. Whatever (you think).”
  180. 180. 90s: “Whatever. (I don't care what you think).”
  181. 181. Future: “I care. Let's do whatever it takes ... by whatever means necessary.” </li></li></ul><li>bymichaelweschassistant professor of cultural anthropology Kansas State Universitymore information, including videos viewed over 20 million timesand translated in over 20 languages ...mediatedcultures.net<br />

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