DISPLAYS ON A DIME Susan Brown Lawrence Public Library [email_address]
WHAT YOU’LL LEAVE WITH: <ul><li>An understanding of why displays are important for both merchandising and marketing goals ...
WHY DO DISPLAYS? <ul><li>Traditional reasons: </li></ul><ul><li>Raise circulation </li></ul><ul><li>Make collections more ...
CELEBRATE HOLIDAYS
CELEBRATE HERITAGE MONTHS
HIGHLIGHT “HIDDEN COLLECTIONS”
PASSIVE READER’S ADVISORY
WHY DO DISPLAYS? <ul><li>New reasons: </li></ul><ul><li>Engage patrons </li></ul><ul><li>Add value & content </li></ul><ul...
DISPLAYS @ LPL <ul><li>Four main display areas, plus Ref Desk display and Media Room </li></ul><ul><li>Children’s & YA hav...
DISPLAYS @ LPL <ul><li>Display team in Adult Services </li></ul><ul><li>Changed approximately every three weeks, Ref Desk ...
<ul><li>WHAT’S ON DISPLAY RIGHT NOW??? </li></ul>
 
ON DISPLAY RIGHT NOW
 
 
 
 
COMING SOON… <ul><li>Retrospective on Oprah Books </li></ul><ul><li>Ren Fest! </li></ul><ul><li>Spy vs Spy </li></ul><ul><...
MY DISPLAY AESTHETIC <ul><li>Eye catching but not museum quality </li></ul><ul><li>Great signage, few props (less is more)...
DISPLAYS SHOULD BE… <ul><li>FLEXIBLE </li></ul><ul><li>FULL </li></ul><ul><li>FUN </li></ul><ul><li>RELEVANT </li></ul><ul...
DISPLAYS SHOULD NOT BE… <ul><li>BORING </li></ul><ul><li>PEDANTIC </li></ul><ul><li>REPETITIVE </li></ul><ul><li>UNTOUCHAB...
DISPLAYS @ LPL
 
 
 
WHAT WE USE <ul><li>Color printer </li></ul><ul><li>MS Publisher (occasionally PhotoShop) </li></ul><ul><li>Google Image s...
<ul><li>HOLIDAYS & HERITAGE MONTHS </li></ul>
 
 
 
 
HOLIDAYS & HERITAGE MONTHS
 
 
 
 
 
 
 
 
 
 
 
 
<ul><li>GENRES &  </li></ul><ul><li>LITERARY AWARDS </li></ul>
 
 
 
 
 
 
 
 
 
 
 
 
<ul><li>SEASONAL </li></ul><ul><li>THEMES </li></ul>
 
 
 
 
 
 
<ul><li>LIBRARY PROGRAMS &  </li></ul><ul><li>COMMUNITY EVENTS </li></ul>
 
 
 
 
 
 
 
 
 
 
 
 
 
<ul><li>POPULAR </li></ul><ul><li>READING &  </li></ul><ul><li>POP CULTURE </li></ul>
 
 
 
 
 
 
 
 
 
 
 
 
<ul><li>MEDIA  </li></ul><ul><li>ROOM </li></ul>
 
 
NEED IDEAS? <ul><li>Chase’s Calendar </li></ul><ul><li>Library Programs </li></ul><ul><li>News/Current Events </li></ul><u...
WHEN IN DOUBT… <ul><li>Cookbooks </li></ul><ul><li>Genres </li></ul><ul><li>Heritage Months </li></ul><ul><li>Staff Picks ...
RESOURCES: <ul><li>Why We Buy by Paco Underhill </li></ul><ul><li>Mary K. Chelton on displays </li></ul><ul><li>Chris Ripp...
OTHER  DISPLAYS  @ LPL
Paperback Endcaps
Reader’s Resources Kiosk
Reader’s Resources Kiosk
READER’S ADVISORY
READER’S ADVISORY
READER’S ADVISORY
ENDCAPS
ENDCAPS
BOOK OF THE DAY
<ul><li>CHILDREN’S  </li></ul><ul><li>COLLECTIONS </li></ul>
 
 
 
<ul><li>QUESTIONS? </li></ul><ul><li>COMMENTS? </li></ul><ul><li>CARE TO SHARE? </li></ul>
DISPLAYS ON A DIME Susan Brown Lawrence Public Library [email_address]
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Displays on a Dime

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Presentation at the 2010 NEST Retreat by Susan Brown, Lawrence Public Library (http://www.lawrence.lib.ks.us/):
You don't have to be a graphic artist to create great displays! With a little petty cash, a quick trip to the craft store, and an appreciation for your collections and customers, you can create eye-catching displays that will rival the big box bookstores and "give them what they want." Susan will provide ideas and tips for creating great displays and will highlight how displays can help meet patron demands and your library's strategic goals.

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Transcript of "Displays on a Dime"

  1. 1. DISPLAYS ON A DIME Susan Brown Lawrence Public Library [email_address]
  2. 2. WHAT YOU’LL LEAVE WITH: <ul><li>An understanding of why displays are important for both merchandising and marketing goals </li></ul><ul><li>A practical look at how we do displays at LPL </li></ul><ul><li>New ideas and inspiration for display content and signage </li></ul>
  3. 3. WHY DO DISPLAYS? <ul><li>Traditional reasons: </li></ul><ul><li>Raise circulation </li></ul><ul><li>Make collections more accessible </li></ul><ul><li>Because bookstores do </li></ul><ul><li>Other reasons… </li></ul>
  4. 4. CELEBRATE HOLIDAYS
  5. 5. CELEBRATE HERITAGE MONTHS
  6. 6. HIGHLIGHT “HIDDEN COLLECTIONS”
  7. 7. PASSIVE READER’S ADVISORY
  8. 8. WHY DO DISPLAYS? <ul><li>New reasons: </li></ul><ul><li>Engage patrons </li></ul><ul><li>Add value & content </li></ul><ul><li>Stay current & relevant </li></ul><ul><li>Achieve marketing goals </li></ul>
  9. 9. DISPLAYS @ LPL <ul><li>Four main display areas, plus Ref Desk display and Media Room </li></ul><ul><li>Children’s & YA have display areas, too </li></ul><ul><li>All in high traffic areas </li></ul><ul><li>Nearby Reader’s Advisory materials </li></ul>
  10. 10. DISPLAYS @ LPL <ul><li>Display team in Adult Services </li></ul><ul><li>Changed approximately every three weeks, Ref Desk display changed weekly, Media Room monthly </li></ul><ul><li>Centered around popular reading, library programs, pop culture, holidays, hidden collections </li></ul><ul><li>Flexible, collaborative, fun! </li></ul>
  11. 11. <ul><li>WHAT’S ON DISPLAY RIGHT NOW??? </li></ul>
  12. 13. ON DISPLAY RIGHT NOW
  13. 18. COMING SOON… <ul><li>Retrospective on Oprah Books </li></ul><ul><li>Ren Fest! </li></ul><ul><li>Spy vs Spy </li></ul><ul><li>Cult Fiction </li></ul><ul><li>Middle East/Immigration </li></ul><ul><li>Rock & Roll </li></ul>
  14. 19. MY DISPLAY AESTHETIC <ul><li>Eye catching but not museum quality </li></ul><ul><li>Great signage, few props (less is more) </li></ul><ul><li>Let the books sell themselves </li></ul><ul><li>When possible, add more content (reading list, bookmark, descriptive panel, etc) </li></ul><ul><li>POPULAR, POPULAR, POPULAR </li></ul>
  15. 20. DISPLAYS SHOULD BE… <ul><li>FLEXIBLE </li></ul><ul><li>FULL </li></ul><ul><li>FUN </li></ul><ul><li>RELEVANT </li></ul><ul><li>PARTICIPATORY </li></ul><ul><li>EASY TO MAINTAIN </li></ul><ul><li>EYE-CATCHING </li></ul><ul><li>EMPTY! </li></ul>
  16. 21. DISPLAYS SHOULD NOT BE… <ul><li>BORING </li></ul><ul><li>PEDANTIC </li></ul><ul><li>REPETITIVE </li></ul><ul><li>UNTOUCHABLE </li></ul><ul><li>FULL </li></ul><ul><li>BEHIND GLASS! </li></ul>
  17. 22. DISPLAYS @ LPL
  18. 26. WHAT WE USE <ul><li>Color printer </li></ul><ul><li>MS Publisher (occasionally PhotoShop) </li></ul><ul><li>Google Image search </li></ul><ul><li>Foam core </li></ul><ul><li>Double sided tape/spray adhesive </li></ul><ul><li>Props </li></ul><ul><li>LOTS OF CREATIVITY! </li></ul>
  19. 27. <ul><li>HOLIDAYS & HERITAGE MONTHS </li></ul>
  20. 32. HOLIDAYS & HERITAGE MONTHS
  21. 45. <ul><li>GENRES & </li></ul><ul><li>LITERARY AWARDS </li></ul>
  22. 58. <ul><li>SEASONAL </li></ul><ul><li>THEMES </li></ul>
  23. 65. <ul><li>LIBRARY PROGRAMS & </li></ul><ul><li>COMMUNITY EVENTS </li></ul>
  24. 79. <ul><li>POPULAR </li></ul><ul><li>READING & </li></ul><ul><li>POP CULTURE </li></ul>
  25. 92. <ul><li>MEDIA </li></ul><ul><li>ROOM </li></ul>
  26. 95. NEED IDEAS? <ul><li>Chase’s Calendar </li></ul><ul><li>Library Programs </li></ul><ul><li>News/Current Events </li></ul><ul><li>Community Programs </li></ul><ul><li>Patron Interests </li></ul><ul><li>Wander the stacks </li></ul><ul><li>Pop culture </li></ul><ul><li>Steal these! </li></ul>
  27. 96. WHEN IN DOUBT… <ul><li>Cookbooks </li></ul><ul><li>Genres </li></ul><ul><li>Heritage Months </li></ul><ul><li>Staff Picks </li></ul><ul><li>Patron Picks </li></ul><ul><li>Literary Awards </li></ul>
  28. 97. RESOURCES: <ul><li>Why We Buy by Paco Underhill </li></ul><ul><li>Mary K. Chelton on displays </li></ul><ul><li>Chris Rippel’s KLA presentation </li></ul><ul><li>Montgomery County slide share </li></ul><ul><li>FLICKR book display stream </li></ul>
  29. 98. OTHER DISPLAYS @ LPL
  30. 99. Paperback Endcaps
  31. 100. Reader’s Resources Kiosk
  32. 101. Reader’s Resources Kiosk
  33. 102. READER’S ADVISORY
  34. 103. READER’S ADVISORY
  35. 104. READER’S ADVISORY
  36. 105. ENDCAPS
  37. 106. ENDCAPS
  38. 107. BOOK OF THE DAY
  39. 108. <ul><li>CHILDREN’S </li></ul><ul><li>COLLECTIONS </li></ul>
  40. 112. <ul><li>QUESTIONS? </li></ul><ul><li>COMMENTS? </li></ul><ul><li>CARE TO SHARE? </li></ul>
  41. 113. DISPLAYS ON A DIME Susan Brown Lawrence Public Library [email_address]
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