Enterprise Apps and AWS
Noah Eisner
Co-Founder

What is Coupa?
Founded in 2006
Bring procurement
automation and efficiency to
all companies
Small, agile, fun team based
in SF Bay Area
Took in initial capital in late
‘06

Enterprise Software Model
Then Coupa
Proprietary tools Open source, Ruby on Rails
Designed for professional users Designed for end-users

Enterprise Software Model
Then Coupa
Proprietary tools Open source, Ruby on Rails
Designed for professional users Designed for end-users
Lots of expensive sales guys Transparency with inside SCs
$100K+ license deals Affordable entry point
Buy and hope Try before you buy
TCO swamps initial investment Pay as you go
Lengthy, Capital Intensive Quick, Low Capital

Real Businesses Doing Real Business

Use of AWS
Backups &
AMI (S3)
EC2
DNS
MySQL
Routing Source
Control (EC2)
App
Code
nginx
mongrel
email, capistrano
Monitoring -
Munin
(EC2)

Why We Chose AWS: Scale in
Multiple Directions
Backups &
EC2 AMI (S3)
DNS
MySQL
Routing Source
Control (EC2)
App
nginx
Code
mongrel
email, capistrano
Monitoring -
Munin
(EC2)

Scale in Multiple Directions
EC2 Backups &
MySQL AMI (S3)
MySQL
EC2
MySQL
MySQL
MySQL
MySQL
EC2 MySQL
MySQL
MySQL
MySQL
MySQL
App
MySQL
DNS NGINX
Code
MySQL
Mongrel
Routing MySQL
App Source
MySQL Capistrano
Email,
Code
NGINX
Mongrel
Control (EC2)
App
Email, Capistrano
Code
email, capistrano
Monitoring -
Munin
(EC2)

Launching Coupa On-Demand Today
Bring purchasing efficiency and savings to all companies
Simple to get started, simple to use
Affordable for even small enterprises
Scalable as you grow
30-day free trials (scale up and down on EC2)

Transparent Pricing As little as
a week to
go live!
Unlimited Premier Standard Basic
Annual Subscription $35,495 $12,995 $5,495 $2,495
Included Users 1000 100 25 10
Additional Users $10 per user 25 per user 100 per user 200 per user
Requisitioning ✓ ✓ ✓ ✓
PO Management ✓ ✓ ✓ ✓
RFQs and Quotes ✓ ✓ ✓
Inventory
✓ ✓ ✓
Management
Invoicing ✓ ✓
Integration Platform ✓ ✓
Quick Start ✓ ✓

Lessons Learned
Don’t spend money when you don’t have to
Scale to demand, don’t forecast
Nothing is 100% reliable
Plan and test
Use the AWS forums

What’s Next and What I Wish For
On our docket
SQS for XML messaging
Clustering
For Amazon…pretty please!
Static IPs
European presence
Database API service

noah at coupa
www.coupa.com