• Like

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Believers Fund

  • 1,776 views
Uploaded on

A presentation which explains how Believers Fund works and how you can benefit.

A presentation which explains how Believers Fund works and how you can benefit.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,776
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
20
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Crowdfund your business
    Crowdfunding Innovation
  • 2. Content
  • Drivers and Mission
  • 10. Business drivers
    Only 1%of applications for financial funding by new businesses and projects get funded by angel and venture funds.
    main reasons for unsuccessful applications:
    Lack of proof of concept and/or established customers
    Poor business plan
    No / Limited experienced management team
    36% drop in global VC funding between 2009 and 2008 (Source Dow Jones VenturesSource)
    $29,6 billion in 2009
    $46,5 billion in 2008
    Changing pattern
    Support existing portfolio
    Fewer, larger deals
    Less risk, closer to profitability
    Increased syndication
  • 11. Mission statement
    BelieversFund wants to provide collectively sourced funding and sales support towards start-ups and early growth companies in the mobile, web and gaming industry.
  • 12. Crowdfunding
  • 13. The Crowdfunding-principle
    Crowdfunding = the collective cooperation, attention and trust by people who network and pool their money together, usually via the Internet, in order to support efforts initiated by other people or organizations
    Investors analyse, challenge and fund a project, business, …by pledging pre-orders, debt finance or equity finance.
    Project owners present the project and promote it. They get the collected funds fromonly if the target amount is reached within the defined time period.
    Financial partners get access to pre-screened projects that can apply for funding.
  • 14. Crowdfunding in the financing cycle
    Crowdfunding is an additional financing method for businesses.
    It allows a quick feasibility-check of the project,
    prior to application for additional funding with structural partners
  • 15. The Concept
  • 16. The Concept
    Crowdfunding
    Believers
    Project owners
    GET FUNDED
    By offering attractive pre-order terms
    Terms are defined per milestone
    Only if milestone-target is reached
    GET GREAT DEALS
    Bypledging pre-orders
    Per milestone
    Only if milestone-target is reached
    1 to 4 months – 5K€ to 100K€
    Crowdselling
    Project owners
    Believers
    GET SALES
    70% of all sales
    on BelieversFund
    GET COMMISSION
    15% of sales
    on BelieversFund
    for supported projects
  • 17. The road to funding
    Request
    Publish
    Communicate
    Fund
    Project owner request:
    Definition target budget
    Definition funding period
    Definition milestones
    Defenition pre-order conditions per milestone
    BelieversFund:
    Screening of relevance, realism, commitment
    Project owner:
    Provides compelling publishing content
    Project owner’s network
    Believers’ network
    BelieversFund’s
    • Online network
    • 18. Database
    • 19. Community Managers
  • Value Proposition
    Believers
    Project Owners
    Angels/Seed/VC’
  • 20. Market-focus
  • 21. Market focus - Products
    MOBILE APPLICATIONS
    GAMES
    350.000+ apps for all platforms
    FC revenu 2010: $6,8 Bn
    CAGR : 35% till 2014
    Social / Casual / Mobile / Skill games
    FC revenu 2010: $5 Bn
    CAGR : 15% till 2014
    CLOUD APPLICATIONS
    ONLINE BUSINESSES
    CRM / Collaboration / Office Suites
    FC revenu 2010: $10 Bn
    CAGR : 17% till 2014
    Niche portals and networks
    E-commerce / M-commerce
    Online business concepts
  • 22. Market focus - Regions
    BE / NL / UK
    Central Europe
    N-America
    India
  • 23. Marketing Strategy
  • 24. Marketing the eco-system
    Projects
    Believers
    Social Media
    Developer platforms
    Collaborative platforms
    Professional networks
    Mobile marketing agencies
    Investment portals, brokers
    Digital natives
    18 to 40 years old
    Always connected
    Innovators, technology geeks
    Gamers
    Database Marketing
    BelieversFund Community
    Managers
    BelieversFund Community
    Managers
    Referral Agreements
    Financial partners
    Incubators
    Technology angels
    Seed funds, venture funds
  • 25. Spreading the word
    Social Media
    Project Owners leverage the power of different social media channels to create visibility for their funding project. Friends on Facebook, followers on Twitter, readers of blogs, connections of niche social networks
    Believers create a maximum of buzz to help realizing the funding, and get the deal.
    Database marketingactivating believers and project owners
    Community Managers
    Employed by BelieversFund
    Virtual teams per region
    Assigned to projects
    Use social media to help projects get successfully funded
    Partner and referral agreements with financial partners, incubators, research institutes, …to create visibility for project owners
  • 26. Pricing
  • 27. Pricing and terms
    Campaign deposit
    49€/ $69 to get a project published
    100% refund when reaching milestone
    successfully funded
    Success fee
    8% on collected funds forsuccessfully
    funded projects
    Sales revenue-split
    70% of sales revenue for project on BelieversFund to project owner
    15% to believers, 15% to BelieversFund
    Non-exclusive sales agreement
  • 28. Platform
  • 29. Platform preview
    Compelling and complete project presentation
    Easy tracking of progress and funding
    Easy interaction with community through Facebookj/Twitter Connect
    Wiki content share with major networks (FB, Twitter, MySpace)
  • 30. Contact
    Pascal De Keyser – Managing Partner
    Ajuinlei 1 – B-9000 Gent
    T: + 32 9 269 52 47 M: + 32 494 500 404
    info@believersfund.com
    http://www.believersfund.com
    http://be.linkedin.com/in/pascaldekeyser
    http://twitter.com/pascaldekeyser
    Follow us Twiter and Facebook