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Neils Personal Brand Plan

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Transcript

  • 1. LIVE.IT.UP
    • My Personal Brand Plan
    • Bridging the Gap: Athletics & Academics
    • Neil Sareen
  • 2. The Drawing Board
    • Who I am
    • Principle Statements
    • Goals in PR
    • Achieving my goals
    • SWOT
    • Critical Path
    • Why Neil Sareen
    • Where can you find me?
  • 3. Who I am Principle Statements Goals MY Role SWOT Critical Path WHY Neil Sareen Get in Touch
    • Neil Sareen
    • Markham, Canada
    • 22 years old
    • Unionville H.S. - June 2005
    • Wilfrid Laurier University – October 2009
      • Honours B.A. Communications Studies
    • Humber PR Student - January 2010 - Present
  • 4. Who I am Principle Statements Goals MY Role SWOT Critical Path WHY Neil Sareen Get in Touch
    • Keen interests in:
    • Sports (at any and all levels)
    • International cuisine
    • Music
    • High level fashion
    • Event management and Corporate Responsibility
  • 5. Who I am Principle Statements Goals MY Role SWOT Critical Path WHY Neil Sareen Get in Touch
    • Key Messages
    • Personal Brand Statement
    • “ Through my passion for sports and academic excellence, I want to inspire a healthy balance of both in the lives of STUDENT-athletes.”
    • Mission Statement
    • “ To apply my learnings at Humber to extract, express, and eventually EXUDE my personal brand.”
  • 6. Who I am Principle Statements Goals MY Role SWOT Critical Path WHY Neil Sareen Get in Touch
    • THE GAME PLAN
    • To establish a strong online presence/identity
    • Gain a strong following for my blog surrounding student-athletes
    • To work in event management/corporate responsibility
    • To be the number one source for strategies regarding a balance between academic life and sports
    • To find a job upon graduating from Humber in October 2010 that will help me grow and exude my PB.
  • 7. Who I am Principle Statements Goals MY Role SWOT Critical Path WHY Neil Sareen Get in Touch
    • Strategies
    • To effectively network myself by attending appropriate events related to my profession
        • Must establish lasting relationships with experts in the PR industry and to seek guidance from them.
            • Must use my mentor's guidance and suggestions to ensure my brand is operating at its maximum potential
  • 8. Who I am Principle Statements Goals MY Role SW OT Critical Path WHY Neil Sareen Get in Touch
    • Strengths
    • Passion for all sports
    • Driven and motivated in all academic settings
    • Attention to detail in work
    • Highly social and easy to get along with
    • Love to learn and increase my wealth of knowledge
    • Professional Weaknesses
    • I do not have a strong online identity yet.
    • Much less experience than those currently working in the industry
    • Biggest personal weakness
    • Patience
      • I do not have patience for laziness. I am very task oriented in this way.
    • “ Aim for perfection, settle for excellence ”
  • 9. Who I am Principle Statements Goals MY Role SW OT Critical Path WHY Neil Sareen Get in Touch
    • Opportunities
    • To make a strong name for myself in the PR industry and online community
    • Network with big companies and experienced professionals
    • Provide student athletes with an incentive to perform in the classroom as well as for their team
    • Threats
    • Creating a name for myself in such a competitive environment
    • More experienced professionals with an established reputation
    • Convincing companies that your ideas will benefit them and give them a good R.O.I.
  • 10. Who I am Principle Statements Goals MY Role SWOT Critical Path WHY Neil Sareen Get in Touch
    • Short Term Goals (Now until graduation from Humber)
    • To establish a reputable online identity (Facebook, Twitter, Blogger)
    • Continue building my knowledge in sports at the high school and collegiate level
    • To promote a healthy balance between athletics and academics in younger generations
    • Long Term Goals (Post graduation from Humber)
    • To travel all over the continent to explore different sports markets and demographics.
    • To work with companies to be able to award athletes for academic achievements
    • To gain funding to put a bigger emphasis on sports programs without compromising educational standards.
  • 11. Who I am Principle Statements Goals MY Role SWOT Critical Path WHY Neil Sareen Get in Touch
    • Very Professional Excellent Communication
    • Team Player Innovative Long term thinker
    • Social Ambitious Articulate speaker
    • Driven Intelligent Motivated Confident
  • 12. Who I am Principle Statements Goals MY Role SWOT Critical Path WHY Neil Sareen Get in Touch
    • I would LOVE to hear from you!
    • Here's how to get in touch with me.
    • Email: [email_address]
    • Facebook: Neil Sareen
    • Twitter: Neil_Sareen
    • Linked In : http://bit.ly/cgTL6r
    • Follow my business blog at: http://neilsareen.blogspot.com/
    • To see a lighter side of me, follow my personal blog at http://readityouwontdoit.blogspot.com/