Largetail Media Kit Sept 10

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Largetail Media Kit Sept 10

  1. 1. Content. Video. iPad. Mobile. Events. largetail.com @largetail Wednesday, August 4, 2010
  2. 2. WHAT IS LARGE TAIL? Largetail liberates brands through inventive advertising programs on the sites that creative and digitally-engaged individuals rely on to keep informed and ahead of the pack. Our curated network provides reach across a unique selection of sites in the design, fashion and culture space, connecting with people other networks can't sink their teeth into. We deliver uniquely-executed solutions that offer brands the chance to break out of the typical online advertising cage and create authentic connections with the consumers they want to reach. .Current reach is over 10 million uniques per month .Video, email, RSS, mobile and iPad Apps, events and more .26 highly-curated sites and growing! Wednesday, August 4, 2010
  3. 3. AUDIENCE – Influential, Creative Audience – Early Adopters – High Disposable Income – Urban – Heavy Online + Mobile Users – Aesthetically Focused Our audience is comprised of urban trendsetters with an insatiable appetite for the latest in art, design, fashion, music, and technology. Wednesday, August 4, 2010
  4. 4. STATISTICS AVERAGE HHI $75,000+ AVERAGE AGE 28 MALE/FEMALE SPLIT 52/48% PAGE VIEWS 60,000,000+/mo UNIQUES 10,000,000+/mo PUBLISHERS 26* *The Largetail network represents select publishers on a non-exclusive basis. Some publishers may be represented by other networks for banner ad sales. Wednesday, August 4, 2010
  5. 5. PUBLISHERS Design. Art. Fashion. Music. Film. Community. Architecture. Culture. Style. Entertainment. News. Culture. A conceptual journal of all things creative 5-20 mm page views /Made-Up Disease 1-5 mm page views Up to 1 mm page views Wednesday, August 4, 2010
  6. 6. OPPORTUNITIES _Custom and integrated content _iPad, widgets and mobile applications _Video production and distribution _Experiential, real world events _Banner ads* In addition to standard IAB Banners, Largetail offers additional avenues to reach the audience, and encourages a range of custom programs to deliver your message. The curated publications and programs assure your brand is aligned with the best content on the Web. *yes, we offer those too Wednesday, August 4, 2010
  7. 7. CASE STUDIES _Cadillac — CTS-V Coupe Awareness Cool Hunting iPad App _Keds — The Original Sneaker “What’s in my Closet” Custom Content _Scion Motionfx Branded Widget _HTC — Introducing “Incredible” 99% Event Sponsorship Wednesday, August 4, 2010
  8. 8. CASE STUDIES CADILLAC — CTS COUPE Cadillac x Largetail Driving CTS-V Coupe Awareness FASHION. STYLE. Wednesday, August 4, 2010
  9. 9. CASE STUDIES CADILLAC — CTS COUPE Cadillac’s major initiative for 2010 is to re-introduce the brand to consumers, making inroads with the all-new CTS-V Coupe. Largetail brought Cadillac and Cool Hunting together to extend the iconic car brand's reach into the demographic they sought. FASHION. STYLE. Wednesday, August 4, 2010
  10. 10. CASE STUDIES CADILLAC — CTS COUPE The Cool Hunting iPad app delivers content in a way that is as intuitive as the device itself. We ignored implementing advertising the way most other publishers have, and instead created a Cadillac channel that features exclusive video and editorial content developed with our readers’ tastes in mind. Response to the Cool Hunting app has been phenomenal, from being featured in the “New & Noteworthy” section and a comfy position as the third most popular free Lifestyle app, all fueled by thousands of downloads by iPad users around the world. FASHION. STYLE. Wednesday, August 4, 2010
  11. 11. CASE STUDIES KEDS — WHAT’S IN MY CLOSET Keds x Largetail Custom Content Series FASHION. STYLE. Wednesday, August 4, 2010
  12. 12. CASE STUDIES KEDS — WHAT’S IN MY CLOSET Keds’ rich heritage and key role in the history of what is arguably the most universal style of footwear today is the backdrop for an engaging multimedia custom content program we recently developed. Visitors to TheOriginalSneaker.com are drawn into a fun and insightful look at both the history of the iconic Keds sneaker and the decades through which the shoe carried countless individuals. To further extend the program and create a more authentic means of connecting our readers to the brand, Largetail created a series of videos that explore the closets of inspirationally chic and interesting women who embody the same sense of originality Keds possesses. FASHION. STYLE. Wednesday, August 4, 2010
  13. 13. CASE STUDIES KEDS — WHAT’S IN MY CLOSET Videos live in a drop-down, expandable banner ad that is refreshed with each new clip, and readers are invited to further the conversation around originality by sharing the videos on YouTube and Facebook and tweeting about their favorite clips and personalities, creating a niche sense of community around Keds’ message and shoes. FASHION. STYLE. Wednesday, August 4, 2010
  14. 14. CASE STUDIES SCION — MOTIONfx Scion x Largetail Branded Widget FASHION. STYLE. Wednesday, August 4, 2010
  15. 15. CASE STUDIES SCION — MOTIONfx Scion is a brand created specifically for personalization. Everything the brand does is unconventional and surprising. “Different” is what Scion is, how it looks and how it acts. MotionFX is an easy-to-use widget that invites anyone to create their own short motion graphic works, using Flash to turn Largetail readers’ minds loose on their favorite bits of web content. A targeted banner ad campaign across sites like Selectism, Behance, Groove Effect and Anthem Magazine drove readers to a microsite where they could upload their text, images, video and sound, and then remix and mash up what they’d uploaded to create their own pieces of eye candy. FASHION. STYLE. Wednesday, August 4, 2010
  16. 16. CASE STUDIES SCION — MOTIONfx Options to quickly and easily share their creations via all the usual social media channels created a social aspect around the creativity that MotionFX taps into, allowing natural discussions to arise around the Scion-branded tool that turns the same old YouTube videos into a canvas for personal expression. FASHION. STYLE. Wednesday, August 4, 2010
  17. 17. CASE STUDIES HTC — INTRODUCING “INCREDIBLE” HTC x Largetail Event Sponsorship FASHION. STYLE. Wednesday, August 4, 2010
  18. 18. CASE STUDIES HTC — INTRODUCING “INCREDIBLE” + + As Thomas Edison said, “Genius is 1% inspiration, and 99% perspiration.” The goal of the 99% Conference, produced in partnership by Cool Hunting and Behance, is to shift the focus from idea generation to idea execution - providing road-tested insights on how to make ideas happen. 99% served as an ideal platform for HTC to introduce its latest smartphone, the HTC Incredible, in a way that no other device manufacturer ever had. The Incredible is a design- focused device with a distinct look and feel which HTC was eager to get in front of aesthetically-minded professionals in creative fields. A representative from the industrial design team that created device took the 99% crowd through the inspiration and execution of the HTC Incredible. FASHION. STYLE. Wednesday, August 4, 2010
  19. 19. CASE STUDIES HTC — INTRODUCING “INCREDIBLE” After the presentation, several pre-release devices were on hand for attendees to experience. When news broke that HTC had debuted their latest flagship device in secret at an event that wasn’t the typical tech show, buzz grew at an exponential rate on both mobile news sites and design sites, giving the HTC Incredible an unorthodox edge in the highly-competitive mobile market. FASHION. STYLE. Wednesday, August 4, 2010
  20. 20. ME TRICS _ Impressions and clicks delivered _ Rich media rollover and engagement _ Social media buzz and word-of-mouth mentions _ Total downloads and interactions _ Surveys and intelligence gathering Largetail offers a full suite of metrics and reporting products, tailored specifically to our advertising partnersʼ needs. Wednesday, August 4, 2010
  21. 21. ADVERTISERS A small sampling of the advertisers and agencies we have been fortunate enough to work with. Wednesday, August 4, 2010
  22. 22. FREE YOUR BRAND CONTACT US SHAWN THOMSON shawn@largetail.com Mobile: +49 (0)176 6380 5368 New York. Berlin. Chicago.! largetail.com @largetail Wednesday, August 4, 2010
  23. 23. APPENDIX Our Publishers A conceptual journal of all things creative /Made-Up Disease Wednesday, August 4, 2010
  24. 24. INHABITAT COOL HUNTING TRENDCENTRAL ARCHITECT’S NEWSPAPER ARCHITIZER DESIGNSPOTTER TODAY AND TOMORROW DESIGN. ART. ARCHITECTURE. CULTURE. Wednesday, August 4, 2010
  25. 25. PUBLISHERS DESIGN. ART. ARCHITECTURE. CULTURE. *exclusive Devoted to the future of design, tracking the innovations in A daily update on ideas and products in the intersection of art, technology, practices and materials that are pushing architecture design, culture and technology. They strive to illustrate the and home design towards a smarter and more sustainable future. inspiration, process and stories behind the story. URL: INHABITAT.COM URL: COOLHUNTING.COM MONTHLY UNIQUES: 1,000,000 MONTHLY UNIQUES: 600,000 PAGE VIEWS: 3,500,000 PAGE VIEWS: 1,800,000 AVG AGE: 26 AVG AGE: 28 AVG HHI: 75,000 AVG HHI: 75,000 LAUNCH: 2005 LAUNCH: 2003 TWITTER: 14,467 TWITTER: 19,000 Wednesday, August 4, 2010
  26. 26. PUBLISHERS DESIGN. ART. ARCHITECTURE. CULTURE. trendcentral is a free daily email newsletter and web site exposing The Architectʼs Newspaper is an indispensible guide to the people, whatʼs hot, whatʼs new and whatʼs next in in lifestyle, fashion, projects and products that are shaping the world of architecture entertainment, and technology. Powered by Casandra. and design today. URL: TRENDCENTRAL.COM URL: ARCHPAPER.COM MONTHLY UNIQUES: N/A MONTHLY UNIQUES: 50,000 PAGE VIEWS: N/A PAGE VIEWS: 150,000 AVG AGE: 32 AVG AGE: FORTHCOMING AVG HHI: $80,000 AVG HHI: FORTHCOMING LAUNCH: 2002 LAUNCH: FORTHCOMING TWITTER: 2,754 (24,000 SUBS) TWITTER: 8,000 Wednesday, August 4, 2010
  27. 27. PUBLISHERS DESIGN. ART. ARCHITECTURE. CULTURE. *exclusive Architizer is a new way for architects to interact, show their A leading online design magazine for concept and furniture design, work, and find clients. It is an open community created by architecture, accessories, lighting, material and more. architects for architects. URL: ARCHITIZER.COM URL: DESIGNSPOTTER.COM MONTHLY UNIQUES: 60,000 MONTHLY UNIQUES: 179,000 PAGE VIEWS: 100,000 PAGE VIEWS: 725,000 AVG AGE: FORTHCOMING AVG AGE: FORTHCOMING AVG HHI: FORTHCOMING AVG HHI: FORTHCOMING LAUNCH: 2009 LAUNCH: 2005 TWITTER: 1,400 TWITTER: 4,414 Wednesday, August 4, 2010
  28. 28. PUBLISHERS DESIGN. ART. ARCHITECTURE. CULTURE. Today and Tomorrow is a collection of things that editor Pieter finds beautiful, funny or interesting. Frequent topics are advertising, art, design, fashion, music and sneakers. URL: TODAYANDTOMORROW.COM MONTHLY UNIQUES: 440,000 (50% U.S.) PAGE VIEWS: 900,000 AVG AGE: FORTHCOMING AVG HHI: FORTHCOMING LAUNCH: TWITTER: 3,381 Wednesday, August 4, 2010
  29. 29. HYPEBEAST REFINERY29 STREETPEEPER SELECTISM BEAUTIFUL DECAY NICKY DIGITAL JC REPORT FORMAT VALET MAG ROTTENFRESH MADE UP DISEASE Fashion. Style. Wednesday, August 4, 2010
  30. 30. PUBLISHERS FASHION. STYLE. Devoted to the future of design, tracking the innovations in The online destination for discovering the latest and best in technology, practices and materials that are pushing architecture independent fashion and style. Refinery29TV has become a major and home design towards a smarter and more sustainable future. contributor to the fashion zeitgeist, providing a behind-the-scenes look at todays best independent designers. URL: HYPEBEAST.COM URL: REFINERY29.COM FASHION. STYLE. MONTHLY UNIQUES: 1,000,000 MONTHLY UNIQUES: 600,000 PAGE VIEWS: 3,500,000 PAGE VIEWS: 2,000,000 AVG AGE: 26 AVG AGE: 29 AVG HHI: 75,000 AVG HHI: 85,000 LAUNCH: 2005 LAUNCH: 2005 TWITTER: 14,467 TWITTER: 37,700 Wednesday, August 4, 2010
  31. 31. PUBLISHERS FASHION. STYLE. Global street fashion. Teams of photographers around the globe An online fashion magazine focused on bringing the latest news create a wealth of images that cover the best in todayʼs fashion on innovative street fashion from young and up-coming labels. and link individual outfits directly back to the designers. The site also features limited edition items and other interesting specials and collaborations. URL: STREETPEEPER.COM URL: SELECTISM.COM FASHION. STYLE. MONTHLY UNIQUES: 185,000 MONTHLY UNIQUES: 350,000 PAGE VIEWS: 1,600,000 PAGE VIEWS: 1,450,000 AVG AGE: 28 AVG AGE: 27 AVG HHI: $80,000 AVG HHI: N/A LAUNCH: 2006 LAUNCH: 2007 TWITTER: 1,609 TWITTER: 6,172 Wednesday, August 4, 2010
  32. 32. PUBLISHERS FASHION. STYLE. Documenting the convergence of fine art, graffiti, design and An iconic New York City photographer and music blogger covering other forms of contemporary art with a youthful and informed cultural events, concerts and nightlife in general. Nicky is often point of view. Beautiful Decay also publishes a full-color print curating the latest in electronic music and documenting the best of publication with an international distribution of 45,000+ copies. nightlife fashion. URL: BEAUTIFULDECAY.COM URL: NICKYDIGITAL.COM FASHION. STYLE. MONTHLY UNIQUES: 120,000 MONTHLY UNIQUES: 100,000 PAGE VIEWS: 415,000 PAGE VIEWS: 400,000 AVG AGE: 26 AVG AGE: FORTHCOMING AVG HHI: 65,000 AVG HHI: FORTHCOMING LAUNCH: 1996 LAUNCH: 2006 TWITTER: 3,431 TWITTER: 5,508 Wednesday, August 4, 2010
  33. 33. PUBLISHERS FASHION. STYLE. An insiderʼs guide to the worldʼs rapidly evolving fashion and style A source for the best of the urban aesthetic. It provides daily news markets, crafted daily by style experts in fashion capitals around and updates in art, fashion, music, and more. the world. URL: JCREPORT.COM URL: FORMATMAG.COM FASHION. STYLE. MONTHLY UNIQUES: 75,000 MONTHLY UNIQUES: 93,000 PAGE VIEWS: 350,000 PAGE VIEWS: 286,000 AVG AGE: 28 AVG AGE: 25 AVG HHI: 80,000 AVG HHI: $55,000 LAUNCH: 2002 LAUNCH: TWITTER: N/A TWITTER: 5,630 Wednesday, August 4, 2010
  34. 34. PUBLISHERS FASHION. STYLE. Crafted especially for the 21st century gentleman, Valet is an Online magazine for daily inspiration of fashion and culture aiming independently-published lifestyle magazine that offers news on to expose influential and interesting elements of the evolving fashion, grooming and culture. urban identity of Asia-Pacific and the world. URL: VALETMAG.COM URL: ROTTENFRESH.COM FASHION. STYLE. MONTHLY UNIQUES: 70,000 MONTHLY UNIQUES: 40,000 PAGE VIEWS: 780,000 PAGE VIEWS: 150,000 AVG AGE: 32 AVG AGE: FORTHCOMING AVG HHI: $80,000 AVG HHI: FORTHCOMING LAUNCH: 2007 LAUNCH: 2008 TWITTER: 3,555 TWITTER: 527 Wednesday, August 4, 2010
  35. 35. PUBLISHERS FASHION. STYLE. A conceptual journal of all things creative /Made-Up Disease MUD is a collaborative journal made by creative up-and- coming artists and writers, with a focus on visual arts, fashion, music, design and lifestyle. URL: MADEUPDISEASE.COM FASHION. STYLE. MONTHLY UNIQUES: 25,000 PAGE VIEWS: 30,000 AVG AGE: FORTHCOMING AVG HHI: FORTHCOMING LAUNCH: 2009 TWITTER: 494 Wednesday, August 4, 2010
  36. 36. LOST AT E MINOR ANTHEM TURNTABLE LAB GROOVE EFFECT Music. Film. Entertainment. Wednesday, August 4, 2010
  37. 37. PUBLISHERS MUSIC. FILM. ENTERTAINMENT. An online publication devoted to pop culture with a focus on art, Bringing the reader closer to progressive culture with a focus on photography, design, music, and whatever else makes the emerging faces and some of the more well-known icons in film, authors awe-struck and twinkle-eyed. They have editorial teams music, style, art and design. in Sydney and New York. URL: LOSTATEMINOR.COM URL: ANTHEMMAGAZINE.COM MONTHLY UNIQUES: 150,000 MONTHLY UNIQUES: 85,000 PAGE VIEWS: 730,000 PAGE VIEWS: 300,000 AVG AGE: 25 AVG AGE: 27 AVG HHI: 78,000 AVG HHI: 81,000 LAUNCH: 2005 LAUNCH: 2005 TWITTER: 3,793 TWITTER: 1,367 Wednesday, August 4, 2010
  38. 38. PUBLISHERS MUSIC. FILM. ENTERTAINMENT. Turntable Lab is an online retailer for DJs, producers, musicians, Covers the best in emerging urban style and music with a focus on selling recorded music, production equipment, clothing and men and womenʼs fashion, art and events. books. URL: TURNTABLELAB.COM URL: GROOVEEFFECT.COM MONTHLY UNIQUES: 75,000 MONTHLY UNIQUES: 16,000 PAGE VIEWS: 300,000 PAGE VIEWS: 35,000 AVG AGE: FORTHCOMING AVG AGE: FORTHCOMING AVG HHI: FORTHCOMING AVG HHI: FORTHCOMING LAUNCH: 1998 LAUNCH: 2006 TWITTER: 3,718 TWITTER: 173 Wednesday, August 4, 2010
  39. 39. SUPERFUTURE TOWLEROAD THE AWL DANGEROUS MINDS Community. News. Culture. Wednesday, August 4, 2010
  40. 40. PUBLISHERS COMMUNITY. NEWS. CULTURE. supertravel, supernews, supershop, supertalk and supercontrol -- Towleroad is the largest gay news and culture site in the U.S. superfuture caters to an international audience of jetsetters, fashionistas, and design aficionados. URL: SUPERFUTURE.COM URL: TOWLEROAD.COM MONTHLY UNIQUES: 1,000,000 MONTHLY UNIQUES: 800,000 PAGE VIEWS: 3,500,000 PAGE VIEWS: 4,200,000 AVG AGE: 26 AVG AGE: 34 AVG HHI: 75,000 AVG HHI: 75,000 LAUNCH: 2005 LAUNCH: 2003 TWITTER: 14,467 TWITTER: 4,586 Wednesday, August 4, 2010
  41. 41. PUBLISHERS COMMUNITY. NEWS. CULTURE. *exclusive The Awl surveys a wealth of “resonant, weird, important, Dangerous Minds is a compendium of the new and strange — new frightening, amusing bits of news and ideas from around the ideas, new art forms, new approaches to social issues and new world. finds from the outer reaches of pop culture. URL: THE AWL URL: DANGEROUSMINDS.COM MONTHLY UNIQUES: 300,000 MONTHLY UNIQUES: 260,000 PAGE VIEWS: 1,500,000 PAGE VIEWS: 700,000 AVG AGE: FORTHCOMING AVG AGE: FORTHCOMING AVG HHI: FORTHCOMING AVG HHI: FORTHCOMING LAUNCH: 2009 LAUNCH: 2009 TWITTER: 6,110 TWITTER: 2,124 Wednesday, August 4, 2010

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