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TEDxBITSGoa 2012 : Marketing Proposal
TEDxBITSGoa 2012 : Marketing Proposal
TEDxBITSGoa 2012 : Marketing Proposal
TEDxBITSGoa 2012 : Marketing Proposal
TEDxBITSGoa 2012 : Marketing Proposal
TEDxBITSGoa 2012 : Marketing Proposal
TEDxBITSGoa 2012 : Marketing Proposal
TEDxBITSGoa 2012 : Marketing Proposal
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TEDxBITSGoa 2012 : Marketing Proposal

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Marketing Proposal for the event TEDxBITSGoa 2012. The presentation gives a detailed idea about the kinds of associations a company can expect with the event.

Marketing Proposal for the event TEDxBITSGoa 2012. The presentation gives a detailed idea about the kinds of associations a company can expect with the event.

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  • 1. Dear Sir, BITS-Pilani, KK Birla Goa Campus is hosting a TEDx conference on 19th of February, 2012. This letter is with regard to the establishment of an association of your company with TEDxBITSGoa 2012. What is TED? TED – (Technology, Entertainment and Design) is a conference that has been running since 1990 in Monterey, California and now shifted to Long Beach, California. TED is a nonprofit organization devoted to “Ideas worth Spreading”. The annual TED Conference invites the world’s leading Thinkers and doers to speak for 18 minutes. Their talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Al Gore, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and UK Prime Minister Gordon Brown. For more info, log on to: http://www.ted.com What is TEDx ? In the spirit of ideas worth spreading, TED has created a program called TEDx which is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxBITSGoa, where x=independently organized TED event. This year at our TEDxBITSGoa event, with the theme “This is My Story”, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group. What is TEDxBITSGoa? TEDxBITSGoa is an exceptional platform for outstanding individuals to increase the awareness of their work, devoting their time to challenge paradigms, adding value to the society while learning from each other in an interactive and fun way. In the 3rd year since its inception now, TEDxBITSGoa has grown from its humble origins to be one of the most awaited conferences of its kind in the region. This year, the TEDxBITSGoa Team organizes this powerful initiative in Goa with the main theme “This is My Story.” The event will witness some powerful performances and speeches by some of the best and brightest personalities of the country. We are currently in talks with: Actor Naseerudin Shah, Socialists Kiran Bedi, well-known tech-expert Ankit Fadia, economist and Nobel laureate Amartya Sen, musician Raghu Dixit and many more. Please refer to the attached speaker appendix to know more about the confirmed speakers at this year's version of TEDxBITSGoa.
  • 2. Highlights of TEDxBITSGoa 2011: TEDxBITSGoa 2011 in its second edition witnessed a lot of exceptional journeys, award winning ideas and breath-taking talks by some great innovators. Mesmerizing performances included speakers like Subir Gokarn- Deputy Governor of the Reserve Bank of India, Tabla Virtuoso Anuradha Pal, Sunil Mukhi-Physicist, Tata Institute of Fundamental Research (TIFR), renowned Wildlife Photographer Kalyan Varma and the like. For more details please visit: http://www.tedxbitsgoa.com/speakers. TEDxBITSGoa 2011 was a huge success with the event being broadcasted live across the internet as a webcast. In fact, it was so popular that our webcast slots of 1,000 people were filled up entirely within the first 20 minutes of the conference. • Event Details: Date & Time: Sunday, 19th February 2012, 9:00 AM-5:00 PM Location: BITS - Pilani, Goa Campus, India Attendees: A footfall of 2000 which ranged a diversity of people from all aspects of profession and education was observed in TEDxBITSGoa 2011. With a better line-up of speakers, we definitely expect a marginal increase this year. Transportation: The BITS - Pilani, K. K. Birla Goa Campus, is about 10 kms south of Vasco-da- Gama, 20 kms north of Margaon and 5 kms east of Goa Airport, along National Highway – 17B, Bye-pass road. As such, the campus is well connected via bus and taxi. For more details please refer to: http://www.bits- goa.ac.in/About_BPGC/route_to_bits.asp We're excited to be a TEDx licensee and are reaching out to a select group of companies that are committed to the power of ideas to support the theme of TEDxBITSGoa. We believe an association with your esteemed organization will help us in our endeavor. Anticipating a positive reply from your end, Yours sincerely, Neil Merchant Head | TEDxBITSGoa Partnerships, Ph. +91-8888312764 Email: neil@tedxbitsgoa.com P.S: Please take look at the attached appendices for various Partnership Packages.
  • 3. Partnership PackagesPartnership Packages Platinum PartnerPlatinum Partner Your company will be declared as the “Your company will be declared as the “Platinum Partner forPlatinum Partner for TEDxTEDxBITSGoa 2012BITSGoa 2012”.”. Your company will be listedYour company will be listed first in the list of partnersfirst in the list of partners in the partners section ofin the partners section of TEDxTEDxBITSGoa.BITSGoa. The Equivalent Branding of a Title Partner shall be providedThe Equivalent Branding of a Title Partner shall be provided.. Logo placed on the front page of the websiteLogo placed on the front page of the website – top right corner for high visibility.– top right corner for high visibility. Your company shall be mentioned on stage during the Vote of ThanksYour company shall be mentioned on stage during the Vote of Thanks for your partnership withfor your partnership with TEDxTEDxBITSGoa.BITSGoa. Product demonstration.Product demonstration. 3 minute presentation given to the partner to exhibit a new product to the group.3 minute presentation given to the partner to exhibit a new product to the group. These should not be company pitches but rather something that has not been released. This can takeThese should not be company pitches but rather something that has not been released. This can take place during pre-conference or post-conference event or during lunch.place during pre-conference or post-conference event or during lunch. During lunch, permission to a designated person from the patron company shall be granted to makeDuring lunch, permission to a designated person from the patron company shall be granted to make brief remarks not exceeding 10 minutes.brief remarks not exceeding 10 minutes. Acknowledgement in theAcknowledgement in the TEDxTEDxBITSGoa program – including all print references toBITSGoa program – including all print references to TEDxTEDxBITSGoa.BITSGoa. Your company will gain aYour company will gain a listing in a speciallisting in a special TEDxTEDx Resource Guide in recognition of their contribution atResource Guide in recognition of their contribution at thethe TEDTED website which has a visibility of over 10 million individuals that span across six continents.website which has a visibility of over 10 million individuals that span across six continents. Option to partner attendee package/speaker gift bag/partner packageOption to partner attendee package/speaker gift bag/partner package Placement of company logo on monitors during breaks, with a visibility of over 2400 individuals.Placement of company logo on monitors during breaks, with a visibility of over 2400 individuals. Partnership mentioned at end of all embeddable video segments recorded atPartnership mentioned at end of all embeddable video segments recorded at TEDxTEDxBITSGoa.BITSGoa. Interview segment on the assigned show profiling company as leadInterview segment on the assigned show profiling company as lead TEDxTEDxBITSGoa partner.BITSGoa partner. Provision of a publicity zone inProvision of a publicity zone in TEDxTEDxLabs where your company shall be allowed to showcase theirLabs where your company shall be allowed to showcase their products/services to the entireproducts/services to the entire TEDxTEDxBITSGoa audience promising maximum publicity.BITSGoa audience promising maximum publicity. Regular publicity in weekly editions of local and national newspapers shall also be provided for twoRegular publicity in weekly editions of local and national newspapers shall also be provided for two months prior to the festival.months prior to the festival.
  • 4. Partnership PackagesPartnership Packages Gold PartnerGold Partner It will be declared as the “It will be declared as the “Gold Partner forGold Partner for TEDxTEDxBITSGoa”.BITSGoa”. The Equivalent Branding of an Associate Partner shall be provided.The Equivalent Branding of an Associate Partner shall be provided. Your company shall be mentioned on stage during the Vote of Thanks for your partnership withYour company shall be mentioned on stage during the Vote of Thanks for your partnership with TEDxTEDxBITSGoaBITSGoa Acknowledgement in theAcknowledgement in the TEDxTEDxBITSGoaBITSGoa program – including all print references toprogram – including all print references to TEDxTEDxBITSGoa.BITSGoa. Logo placed on theLogo placed on the TEDxTEDxBITSGoaBITSGoa.com website in a prime position, subsequent only to the Platinum Partner of.com website in a prime position, subsequent only to the Platinum Partner of TEDxTEDxBITSGoa 2012,BITSGoa 2012, with a companywith a company profile, contact informationprofile, contact information and a forwarding link to the homepage of yourand a forwarding link to the homepage of your company’s website.company’s website. Your Company’sYour Company’s name and logoname and logo will be displayedwill be displayed prominentlyprominently on allon all posters, banners, newsletters, scheduleposters, banners, newsletters, schedule booklets and publicity related materialbooklets and publicity related material circulated within the campus and distributed tocirculated within the campus and distributed to over 1000 colleges and 500over 1000 colleges and 500 corporate housescorporate houses.. Your company will gain aYour company will gain a listing in a speciallisting in a special TEDxTEDx Resource Guide in recognition of their contribution at theResource Guide in recognition of their contribution at the TEDTED website which has a visibility of over 10 million individuals that span across six continents.website which has a visibility of over 10 million individuals that span across six continents. Partnership mentioned at end of all embeddable video segments recorded atPartnership mentioned at end of all embeddable video segments recorded at TEDxTEDxBITSGoa.BITSGoa. Provision of a publicity zone inProvision of a publicity zone in TEDxTEDxLabs where your company shall be allowed to showcase their products/servicesLabs where your company shall be allowed to showcase their products/services to the entireto the entire TEDxTEDxBITSGoa audience promising maximum publicity.BITSGoa audience promising maximum publicity. Your company will also be provided with a predefined number of free passes to attendYour company will also be provided with a predefined number of free passes to attend TEDxTEDxBITSGoa 2012.BITSGoa 2012. Regular publicity in weekly editions of local and national newspapers shall also be provided for two months prior toRegular publicity in weekly editions of local and national newspapers shall also be provided for two months prior to the festival.the festival.
  • 5. Partnership PackagesPartnership Packages Silver PartnerSilver Partner Your Company shall be titled as “Your Company shall be titled as “Silver Partner forSilver Partner for TEDxTEDxBITSGoa 2012BITSGoa 2012”. The type of partnership shall be decided upon”. The type of partnership shall be decided upon further correspondence.further correspondence. Your Company’s name and logo shall be put up onYour Company’s name and logo shall be put up on ‘Partners’‘Partners’ page ofpage of the Official Website ofthe Official Website of TEDxTEDxBITSGoa 2012BITSGoa 2012 with awith a companycompany profile, contact informationprofile, contact information and a forwarding link to the homepage of your company’s website.and a forwarding link to the homepage of your company’s website. Your company’s name and logo will be advertised inYour company’s name and logo will be advertised in Event newsletter, Brochure and promotional mailEvent newsletter, Brochure and promotional mail sent to over 4 lakhsent to over 4 lakh individuals.individuals. Your company will gain aYour company will gain a listing in a speciallisting in a special TEDxTEDx Resource Guide in recognition of their contribution at theResource Guide in recognition of their contribution at the TEDTED websitewebsite which has a visibility of over 10 million individuals that span across six continents.which has a visibility of over 10 million individuals that span across six continents. Your Company’sYour Company’s name and logoname and logo will be displayedwill be displayed prominentlyprominently on allon all posters, banners, newsletters, schedule bookletsposters, banners, newsletters, schedule booklets and publicity related materialand publicity related material circulated within the campus and distributed tocirculated within the campus and distributed to over 1000 colleges and 500 corporateover 1000 colleges and 500 corporate houseshouses.. Your company shall feature(with logo) in theYour company shall feature(with logo) in the ‘Past Partners’‘Past Partners’ segment of thesegment of the Look back brochureLook back brochure ofof TEDxTEDxBITSGoa 2013BITSGoa 2013 which shall be sent to over 1500 corporate houses and 3000 educational institutions.which shall be sent to over 1500 corporate houses and 3000 educational institutions. Your company’s logo will also beYour company’s logo will also be featured on thefeatured on the TEDxTEDxBITSGoaBITSGoa website’s partners archive sectionwebsite’s partners archive section offeringoffering online publicity for all forthcoming versions ofonline publicity for all forthcoming versions of TEDxTEDxBITSGoa.BITSGoa. Your company will also be provided with a predefined number of free passes to attendYour company will also be provided with a predefined number of free passes to attend TEDxTEDxBITSGoa 2012.BITSGoa 2012. Regular promotional SMSes mentioning your company will be sent during the event.Regular promotional SMSes mentioning your company will be sent during the event. Regular publicity in weekly editions of local and national newspapers shall also be provided for two months prior to theRegular publicity in weekly editions of local and national newspapers shall also be provided for two months prior to the festival.festival. Provision of a publicity zone inProvision of a publicity zone in TEDxTEDxLabs where your company shall be allowed to showcase their products/services to theLabs where your company shall be allowed to showcase their products/services to the entireentire TEDxTEDxBITSGoa audience promising maximum publicity.BITSGoa audience promising maximum publicity.
  • 6. Partnership PackagesPartnership Packages Talk PartnerTalk Partner Your Company shall be titled as the official “Your Company shall be titled as the official “Talk Partner forTalk Partner for TEDxTEDxBITSGoa 2012BITSGoa 2012”. Your company logo will have a caption”. Your company logo will have a caption underneath:underneath: “Official Sponsors of the Talk by <Speaker Name>”.“Official Sponsors of the Talk by <Speaker Name>”. The speaker name shall be hyperlinked to the particularThe speaker name shall be hyperlinked to the particular speaker’s profile on our website.speaker’s profile on our website. YourYour Company shall receiveCompany shall receive stage mentionstage mention at the end of the Talk Segment.at the end of the Talk Segment. Your Company’s Logo shall be displayed onYour Company’s Logo shall be displayed on our YouTube channelsour YouTube channels after the specific speaker’s talk.after the specific speaker’s talk. Audio advertisementsAudio advertisements of your company can be played in the auditorium before or after the talk if so desired.of your company can be played in the auditorium before or after the talk if so desired. Your Company shall be provided maximumYour Company shall be provided maximum possible promotion and publicity via our Online Media and other Publicitypossible promotion and publicity via our Online Media and other Publicity partners.partners. Your Company’s name and logo shall be put up onYour Company’s name and logo shall be put up on ‘Partners’‘Partners’ page ofpage of the Official Website ofthe Official Website of TEDxTEDxBITSGoa 2012BITSGoa 2012 with awith a companycompany profile, contact informationprofile, contact information and a forwarding link to the homepage of your company’s website.and a forwarding link to the homepage of your company’s website. Your company’s name and logo will be advertised inYour company’s name and logo will be advertised in Event newsletter, Brochure and promotional mailEvent newsletter, Brochure and promotional mail sent to over 4 lakhsent to over 4 lakh individuals.individuals. Your company will gain aYour company will gain a listing in a speciallisting in a special TEDxTEDx Resource Guide in recognition of their contribution at theResource Guide in recognition of their contribution at the TEDTED websitewebsite which has a visibility of over 10 million individuals that span across six continents.which has a visibility of over 10 million individuals that span across six continents. Your company shall feature(with logo) in theYour company shall feature(with logo) in the ‘Past Partners’‘Past Partners’ segment of thesegment of the Look back brochureLook back brochure ofof TEDxTEDxBITSGoa 2013BITSGoa 2013 which shall be sent to over 1500 corporate houses and 3000 educational institutions.which shall be sent to over 1500 corporate houses and 3000 educational institutions. Your company’s logo will also beYour company’s logo will also be featured on thefeatured on the TEDxTEDxBITSGoaBITSGoa website’s partners archive sectionwebsite’s partners archive section offeringoffering online publicity for all forthcoming versions ofonline publicity for all forthcoming versions of TEDxTEDxBITSGoa.BITSGoa. Your company will also be provided with a predefined number of free passes to attendYour company will also be provided with a predefined number of free passes to attend TEDxTEDxBITSGoa 2012.BITSGoa 2012. Regular promotional SMSes mentioning your company will be sent during the event.Regular promotional SMSes mentioning your company will be sent during the event. Regular publicity in weekly editions of local and national newspapers shall also be provided for two months prior to theRegular publicity in weekly editions of local and national newspapers shall also be provided for two months prior to the festival.festival.
  • 7. Partnership PackagesPartnership Packages If apart from the above mentioned packages, your company wishes to associate as a different type of partner, we have theIf apart from the above mentioned packages, your company wishes to associate as a different type of partner, we have the following packages available:following packages available: Branding avenues for exclusiveBranding avenues for exclusive TEDxTEDxBITSGoa partnershipsBITSGoa partnerships** Type of Partnership**Type of Partnership** Features of partnershipsFeatures of partnerships Special avenuesSpecial avenues Travel PartnerTravel Partner Arrange for the transportation ofArrange for the transportation of international speakers and TED officialinternational speakers and TED official members.members. Banner presence on all travel conveyances forBanner presence on all travel conveyances for TEDxBITSGoaTEDxBITSGoa Accommodation partnerAccommodation partner Hosting 4 star accommodationsHosting 4 star accommodations required for a week for allrequired for a week for all international speakers and TED Officialinternational speakers and TED Official members.members. -Publicity and mention at venue-Publicity and mention at venue -Allowed to host Corporate Buffet-Allowed to host Corporate Buffet -Exclusivity assured-Exclusivity assured Catering PartnerCatering Partner Provide food and beverage for the 200Provide food and beverage for the 200 guests during the day of the event.guests during the day of the event. -Publicity at Venue-Publicity at Venue -Exclusivity assured-Exclusivity assured -Allowed to host Corporate Buffet-Allowed to host Corporate Buffet Corporate Buffet PartnerCorporate Buffet Partner (Special Dinner)(Special Dinner) Provision of a subsidized CorporateProvision of a subsidized Corporate Buffet for the speakers and associatesBuffet for the speakers and associates of TEDxBITSGoa.of TEDxBITSGoa. -Branding at dinner venue-Branding at dinner venue -Exclusivity to interviewing zone-Exclusivity to interviewing zone Production partnerProduction partner A production house to support SAEA production house to support SAE with the production of the event - Lightwith the production of the event - Light Designers, Cranes, FOH mixing and AVDesigners, Cranes, FOH mixing and AV technicians.technicians. -Publicity and mention at venue-Publicity and mention at venue -Exclusivity assured-Exclusivity assured -References to other festivals occurring-References to other festivals occurring elsewhereelsewhere Entertainment PartnerEntertainment Partner Support and arrange night event andSupport and arrange night event and other recreational provisions for theother recreational provisions for the speakersspeakers -Allowed to host Corporate Buffet-Allowed to host Corporate Buffet -Publicity at dinner venue-Publicity at dinner venue Merchandise PartnerMerchandise Partner An entity willing to produce the officialAn entity willing to produce the official TEDxBITSGoa merchandise to beTEDxBITSGoa merchandise to be given/sold to all attendees.given/sold to all attendees. -Feature in all merchandise related to-Feature in all merchandise related to TEDxBITSGoaTEDxBITSGoa -Publicity and mention at venue-Publicity and mention at venue Stationery PartnerStationery Partner A company willing to produce theA company willing to produce the official TEDxBITSGoa catalog.official TEDxBITSGoa catalog. -Publicity and mention at event-Publicity and mention at event Print Media PartnerPrint Media Partner Produce roll ups, collateralsProduce roll ups, collaterals accreditation, badges, printedaccreditation, badges, printed materials for the conferencematerials for the conference -Exclusivity assured.-Exclusivity assured. -Publicity in all printed material for event-Publicity in all printed material for event Media PartnerMedia Partner Implementation of social mediaImplementation of social media strategy, newspaper branding, SMSstrategy, newspaper branding, SMS channels, etc. to gain publicity andchannels, etc. to gain publicity and participation for TEDxBITSGoaparticipation for TEDxBITSGoa -Access to attendee database-Access to attendee database -Provision to create the blogging support for-Provision to create the blogging support for the eventthe event Any other partnershipAny other partnership -As demanded by a firm--As demanded by a firm- -as per the demand of company--as per the demand of company- **All above features and provision can be subjected to further addition/negotiation.All above features and provision can be subjected to further addition/negotiation. **** An organization which is interested for any of the above forms of partnership needn’t necessarily provide any of theAn organization which is interested for any of the above forms of partnership needn’t necessarily provide any of the above services/product to a general audience. It can provide financial assistance for the same arranged by the organizers ofabove services/product to a general audience. It can provide financial assistance for the same arranged by the organizers of TEDxBITSGoa and get the exact benefits as mentioned above.TEDxBITSGoa and get the exact benefits as mentioned above.

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