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TEDxBITSGoa 2012 : Marketing Proposal

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Marketing Proposal for the event TEDxBITSGoa 2012. The presentation gives a detailed idea about the kinds of associations a company can expect with the event.

Marketing Proposal for the event TEDxBITSGoa 2012. The presentation gives a detailed idea about the kinds of associations a company can expect with the event.

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TEDxBITSGoa 2012 : Marketing Proposal TEDxBITSGoa 2012 : Marketing Proposal Document Transcript

  • Dear Sir, What is TEDx ? BITS-Pilani, KK Birla Goa Campus is hosting a TEDx conference on 19th of February, 2012. In the spirit of ideas worth spreading, TED has This letter is with regard to the establishment of created a program called TEDx which is a program of an association of your company with local, self-organized events that bring people together TEDxBITSGoa 2012. to share a TED-like experience. Our event is called TEDxBITSGoa, where x=independently organized TED event. This year at our TEDxBITSGoa event, with the theme “This is My Story”, TEDTalks video and live What is TED? speakers will combine to spark deep discussion and connection in a small group. TED – (Technology, Entertainment and Design) is a conference that has been running since 1990 What is TEDxBITSGoa? in Monterey, California and now shifted to Long Beach, California. TED is a nonprofit organization devoted to “Ideas worth TEDxBITSGoa is an exceptional platform for Spreading”. The annual TED Conference invites outstanding individuals to increase the awareness of the world’s leading Thinkers and doers to speak their work, devoting their time to challenge for 18 minutes. Their talks are then made paradigms, adding value to the society while learning available, free, at TED.com. TED speakers have from each other in an interactive and fun way. In the included Bill Gates, Al Gore, Jane Goodall, 3rd year since its inception now, TEDxBITSGoa has Elizabeth Gilbert, Sir Richard Branson, Nandan grown from its humble origins to be one of the most Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, awaited conferences of its kind in the region. This Isabel Allende and UK Prime Minister Gordon year, the TEDxBITSGoa Team organizes this powerful Brown. For more info, log on to: initiative in Goa with the main theme “This is My http://www.ted.com Story.” The event will witness some powerful performances and speeches by some of the best and brightest personalities of the country. We are currently in talks with: Actor Naseerudin Shah, Socialists Kiran Bedi, well-known tech-expert Ankit Fadia, economist and Nobel laureate Amartya Sen, musician Raghu Dixit and many more. Please refer to the attached speaker appendix to know more about the confirmed speakers at this years version of TEDxBITSGoa.
  • • Event Details: Date & Time: Sunday, 19th February 2012, 9:00 AM-5:00 PM Location: BITS - Pilani, Goa Campus, India Attendees: A footfall of 2000 which ranged a diversity of people from all aspects of profession and education was observed in TEDxBITSGoa 2011. With a better line-up of speakers, we definitely expect a marginal increase this year. The BITS - Pilani, K. K. Birla Highlights of Transportation: Goa Campus, is about 10 kms south of Vasco-da- TEDxBITSGoa 2011: Gama, 20 kms north of Margaon and 5 kms east of Goa Airport, along National Highway – 17B, Bye-pass road. As such, the campus is well connected via bus and taxi. For more details please refer to:TEDxBITSGoa 2011 in its second edition http://www.bits-witnessed a lot of exceptional journeys, award goa.ac.in/About_BPGC/route_to_bits.aspwinning ideas and breath-taking talks by somegreat innovators. Mesmerizing performances Were excited to be a TEDx licensee and are reachingincluded speakers like Subir Gokarn- Deputy out to a select group of companies that areGovernor of the Reserve Bank of India, Tabla committed to the power of ideas to support theVirtuoso Anuradha Pal, Sunil Mukhi-Physicist, theme of TEDxBITSGoa. We believe an associationTata Institute of Fundamental Research (TIFR), with your esteemed organization will help us in ourrenowned Wildlife Photographer Kalyan Varma endeavor.and the like. For more details please visit: Anticipating a positive reply from your end,http://www.tedxbitsgoa.com/speakers.TEDxBITSGoa 2011 was a huge success with theevent being broadcasted live across the internet Yours sincerely,as a webcast. In fact, it was so popular that our Neil Merchantwebcast slots of 1,000 people were filled up Head | TEDxBITSGoa Partnerships,entirely within the first 20 minutes of the Ph. +91-8888312764conference. Email: neil@tedxbitsgoa.com P.S: Please take look at the attached appendices for various Partnership Packages.
  • Partnership Packages Platinum PartnerYour company will be declared as the “Platinum Partner for TEDxBITSGoa 2012”.Your company will be listed first in the list of partners in the partners section of TEDxBITSGoa.The Equivalent Branding of a Title Partner shall be provided.Logo placed on the front page of the website – top right corner for high visibility.Your company shall be mentioned on stage during the Vote of Thanks for your partnership withTEDxBITSGoa.Product demonstration. 3 minute presentation given to the partner to exhibit a new product to the group.These should not be company pitches but rather something that has not been released. This can takeplace during pre-conference or post-conference event or during lunch.During lunch, permission to a designated person from the patron company shall be granted to makebrief remarks not exceeding 10 minutes.Acknowledgement in the TEDxBITSGoa program – including all print references to TEDxBITSGoa.Your company will gain a listing in a special TEDx Resource Guide in recognition of their contribution atthe TED website which has a visibility of over 10 million individuals that span across six continents.Option to partner attendee package/speaker gift bag/partner packagePlacement of company logo on monitors during breaks, with a visibility of over 2400 individuals.Partnership mentioned at end of all embeddable video segments recorded at TEDxBITSGoa.Interview segment on the assigned show profiling company as lead TEDxBITSGoa partner.Provision of a publicity zone in TEDxLabs where your company shall be allowed to showcase theirproducts/services to the entire TEDxBITSGoa audience promising maximum publicity.Regular publicity in weekly editions of local and national newspapers shall also be provided for twomonths prior to the festival. View slide
  • Partnership Packages Gold PartnerIt will be declared as the “Gold Partner for TEDxBITSGoa”. “Gold TEDxBITSGoa”.The Equivalent Branding of an Associate Partner shall be provided.Your company shall be mentioned on stage during the Vote of Thanks for your partnership with TEDxBITSGoa TEDxBITSGoaAcknowledgement in the TEDxBITSGoa program – including all print references to TEDxBITSGoa. TEDxBITSGoa TEDxBITSGoa.Logo placed on the TEDxBITSGoa.com website in a prime position, subsequent only to the Platinum Partner of TEDxBITSGoa.comTEDxBITSGoa 2012, with a company profile, contact information and a forwarding link to the homepage of yourTEDxBITSGoacompany’s website.Your Company’s name and logo will be displayed prominently on all posters, banners, newsletters, schedulebooklets and publicity related material circulated within the campus and distributed to over 1000 colleges and 500corporate houses. houses.Your company will gain a listing in a special TEDx Resource Guide in recognition of their contribution at the TEDwebsite which has a visibility of over 10 million individuals that span across six continents.Partnership mentioned at end of all embeddable video segments recorded at TEDxBITSGoa. TEDxBITSGoa.Provision of a publicity zone in TEDxLabs where your company shall be allowed to showcase their products/services TEDxLabsto the entire TEDxBITSGoa audience promising maximum publicity. TEDxBITSGoaYour company will also be provided with a predefined number of free passes to attend TEDxBITSGoa 2012. TEDxBITSGoaRegular publicity in weekly editions of local and national newspapers shall also be provided for two months prior tothe festival. View slide
  • Partnership Packages Silver PartnerYour Company shall be titled as “Silver Partner for TEDxBITSGoa 2012”. The type of partnership shall be decided upon “Silver TEDxBITSGoa 2012”.further correspondence.Your Company’s name and logo shall be put up on ‘Partners’ page of the Official Website of TEDxBITSGoa 2012 with a TEDxBITSGoacompany profile, contact information and a forwarding link to the homepage of your company’s website.Your company’s name and logo will be advertised in Event newsletter, Brochure and promotional mail sent to over 4 lakhindividuals.Your company will gain a listing in a special TEDx Resource Guide in recognition of their contribution at the TED websitewhich has a visibility of over 10 million individuals that span across six continents.Your Company’s name and logo will be displayed prominently on all posters, banners, newsletters, schedule bookletsand publicity related material circulated within the campus and distributed to over 1000 colleges and 500 corporatehouses.houses.Your company shall feature(with logo) in the ‘Past Partners’ segment of the Look back brochure of TEDxBITSGoa 2013 TEDxBITSGoawhich shall be sent to over 1500 corporate houses and 3000 educational institutions. Your company’s logo will also befeatured on the TEDxBITSGoa website’s partners archive section offering online publicity for all forthcoming versions of TEDxBITSGoaTEDxBITSGoa.TEDxBITSGoa.Your company will also be provided with a predefined number of free passes to attend TEDxBITSGoa 2012. TEDxBITSGoaRegular promotional SMSes mentioning your company will be sent during the event.Regular publicity in weekly editions of local and national newspapers shall also be provided for two months prior to thefestival.Provision of a publicity zone in TEDxLabs where your company shall be allowed to showcase their products/services to the TEDxLabsentire TEDxBITSGoa audience promising maximum publicity. TEDxBITSGoa
  • Partnership Packages Talk PartnerYour Company shall be titled as the official “ Talk Partner for TEDxBITSGoa 2012”. Your company logo will have a caption TEDxBITSGoa 2012”.underneath: “Official Sponsors of the Talk by <Speaker Name>”. The speaker name shall be hyperlinked to the particularspeaker’s profile on our website.Your Company shall receive stage mention at the end of the Talk Segment.Your Company’s Logo shall be displayed on our YouTube channels after the specific speaker’s talk.Audio advertisements of your company can be played in the auditorium before or after the talk if so desired.Your Company shall be provided maximum possible promotion and publicity via our Online Media and other Publicitypartners.Your Company’s name and logo shall be put up on ‘Partners’ page of the Official Website of TEDxBITSGoa 2012 with a TEDxBITSGoacompany profile, contact information and a forwarding link to the homepage of your company’s website.Your company’s name and logo will be advertised in Event newsletter, Brochure and promotional mail sent to over 4 lakhindividuals.Your company will gain a listing in a special TEDx Resource Guide in recognition of their contribution at the TED websitewhich has a visibility of over 10 million individuals that span across six continents.Your company shall feature(with logo) in the ‘Past Partners’ segment of the Look back brochure of TEDxBITSGoa 2013 TEDxBITSGoawhich shall be sent to over 1500 corporate houses and 3000 educational institutions. Your company’s logo will also befeatured on the TEDxBITSGoa website’s partners archive section offering online publicity for all forthcoming versions of TEDxBITSGoaTEDxBITSGoa.TEDxBITSGoa.Your company will also be provided with a predefined number of free passes to attend TEDxBITSGoa 2012. TEDxBITSGoaRegular promotional SMSes mentioning your company will be sent during the event.Regular publicity in weekly editions of local and national newspapers shall also be provided for two months prior to thefestival.
  • Partnership Packages If apart from the above mentioned packages, your company wishes to associate as a different type of partner, we have thefollowing packages available: Branding avenues for exclusive TEDxBITSGoa partnerships* Type of Partnership** Features of partnerships Special avenues Travel Partner Arrange for the transportation of Banner presence on all travel conveyances for international speakers and TED official TEDxBITSGoa members. Accommodation partner Hosting 4 star accommodations -Publicity and mention at venue required for a week for all -Allowed to host Corporate Buffet international speakers and TED Official -Exclusivity assured members. Catering Partner Provide food and beverage for the 200 -Publicity at Venue guests during the day of the event. -Exclusivity assured -Allowed to host Corporate Buffet Corporate Buffet Partner Provision of a subsidized Corporate -Branding at dinner venue (Special Dinner) Buffet for the speakers and associates -Exclusivity to interviewing zone of TEDxBITSGoa. Production partner A production house to support SAE -Publicity and mention at venue with the production of the event - Light Designers, Cranes, FOH mixing and AV -Exclusivity assured technicians. -References to other festivals occurring elsewhere Entertainment Partner Support and arrange night event and -Allowed to host Corporate Buffet other recreational provisions for the speakers -Publicity at dinner venue Merchandise Partner An entity willing to produce the official -Feature in all merchandise related to TEDxBITSGoa merchandise to be TEDxBITSGoa given/sold to all attendees. -Publicity and mention at venue Stationery Partner A company willing to produce the -Publicity and mention at event official TEDxBITSGoa catalog. Print Media Partner Produce roll ups, collaterals -Exclusivity assured. accreditation, badges, printed -Publicity in all printed material for event materials for the conference Media Partner Implementation of social media -Access to attendee database strategy, newspaper branding, SMS -Provision to create the blogging support for channels, etc. to gain publicity and the event participation for TEDxBITSGoa Any other partnership -As demanded by a firm- -as per the demand of company-*All above features and provision can be subjected to further addition/negotiation.** An organization which is interested for any of the above forms of partnership needn’t necessarily provide any of theabove services/product to a general audience. It can provide financial assistance for the same arranged by the organizers ofTEDxBITSGoa and get the exact benefits as mentioned above.