The above document is the marketing brochure for TEDxBITSGoa 2012, prepared by Sarthak Pranit and I. TEDxBITSGoa is an independently organized TED event. Theme of 2012 edition is- "This is my Story". The event is being conducted on the 19th February, 2012 in BITS Pilani KK Birla Goa Campus. To know more about the event, please log on to: www.tedxbitsgoa.com For an introduction with Sarthak, please drop me a mail at: neil[dot]r[dot]merchant[at]gmail[dot]com

3. TEDxBITSGoa
….is helping introduce some of the most fascinating thinkers and doers to a world stage.
TED is a global platform devoted to Ideas Worth Spreading. TEDx is a locally organized event that
focuses on individuals and innovation in various cities.
The individuals involved with TEDxBITSGoa have a passion for spreading stories worth telling, with
this in mind, this edition’s theme is -“This is my story”. We believe in the power of stories to change
attitudes, lives and ultimately, the world.
A Little History about TED
TED began in 1984 as a gathering place for innovators and leaders in the fields of Technology,
Entertainment and Design. 26 years later, TED has become a nexus for a global community of
individuals who believe in the power of Ideas Worth Spreading.
TED.com currently has a library of over 900 amazing talks of such high quality that the site has
become the platinum standard for innovation in digital storytelling.

4. TEDx is part of a revolution in global education
made possible by local organizers wanting to
engage their communities.
Every week, in multiple cities, people are coming together to
pursue ideas worth spreading.
• 830 TEDx Events have happened in 2009
• 45 Languages
• 210 Countries

5. What is TEDx?
→ In the spirit of ideas worth spreading, TED has created a program called
TEDx - local, self-organized events that bring people together to share a
TED -like experience.
→ At a TEDx event, TEDTalks video and live speakers combine to spark
deep discussion and connection in a small group.
→ These local, self-organized events are branded TEDx, where
x=independently organized TED event. The TED Conference provides
general guidance for the TEDx program, but individual TEDx events are
self-organized.

6. What is TEDxBITSGoa?
→ TEDxBITSGoa aims at bringing forth the most basic form
of 'effective' communication. It often takes an idea a lot
of time to seep into our mind. The more its related to
the day-to-day life of a person, the easier it is for the
latter to grasp the essence of an idea.
→ With TEDxBITSGoa 2012, we want to put forward our
love for stories that ought to be heard, ought to be
listened to, ought to be learned from. With a blend of
not only Scientists, Artists, Technologists, Designers,
Performers, but also the simple Common Man, we aim
will bring forward stories worth listening to. Stories that
haven't only affected the society, but stories that have
altered the very fabric of mankind as we know it.

7. What to expect?
In TEDxBITSGoa, you can expect to glimpse the stories of the following
→ A woman who has been playing with tigers since the age of three
→ A traveller who covered 5000 miles with just 2 dollars in his pocket
→ A visionary who changed the scenario of leprosy is India
→ A humorist who shall reveal the behind-the-scene picture of Engineering life
→ An innovator who created shoes for the blind
→ An asthmatic who went on to become one of India’s most celebrated acoustic player
→ An ex- convict who is working on reforming other criminals
→ A socialist who taught photography to the blind
→ …..and many more………

8. What to expect?
An enthralling audience of more than 25
00 individuals from the fields of science,
technology, business, entrepreneurship,
innovation, education, music, arts and
entertainment.
→ Venue:
Auditorium,
BITS Pilani,
K.K. Birla Goa Campus
→ Date:
19th February, 2012

9. Why partner with TEDxBITSGoa ?
Because….
• You believe in bringing together corporations and individuals who want to be change
agents surrounding remarkable thinking and ideas.
• You want to leverage ideas, technologies, design, and education to help create a
better future.
• It is important to invest in areas where your local community finds relevance.
• You want your brand associated with the franchise that is the world leader in
innovation spreading and leveraged across a community of innovators worldwide.
Means to contribute…
In addition to monetary partnerships, there are numerous ways you can participate through in-
kind contributions.
Printing | Catering | Beverage | Venue | Travel | Hospitality| Special Nights
Web Hosting | Filming | Photography | Merchandise | Entertainment | Social Media

10. Partnership Recognition
The partnership will include premier recognition leading up to and during the conference.
We will work with the sponsor to create unique branding opportunities based on
the latter’s interest.
Examples…
» Stage Slides Mentions during the event
» Sponsor Mentions
» Program Guide Mention
» Logo Placement on Website
» Press Releases
» 3 Minutes exclusive spot to address the attendees
» Product Demonstration / Exhibit
» Video demonstration, sponsor mention and promotion at TEDxBITSGoa Night

11. Branding Opportunities:
» Many branding ideas can be designed for the promotion of the partners pre-event,
during the event and post event.
» Logo presence of partners on the TEDxBITSGoa talk passes.
» Customized Branding opportunities on the website. For eg A Seat Avaliability Counter
on the Official TEDxBITSGoa website, powered by your company
» We have planned of having a bookrack which will have the signed copy of the favorite
book of each speaker. These can be given away as prizes to our pre-event
competitions. Partners will get branding in this area.
» Certain segment near the stage area will have Official mugs of TEDxBITSGoa signed
exclusively by the speakers. These mugs will be given out as prizes to competitions we
will have for the event. Partners branding can be done on this space.
» Visibility on the “Tell your story” signature campaign and “Confluence of stories”
publicity zone

12. Social Media:
→ Social Media packages for the partners.
→ As a part of the package we provide
definite number of mentions per week
over various channels of social media like
Facebook, Twitter, Wordpress, Flickr,
Youtube to name a few.
→ To know more abut TEDxBITSGoa, please
go to the following hyperlinks.
http://www.tedxbitsgoa.com
http://www.google.com/groups/tedxbitsgoa
http://twitter.com/tedxbitsgoa
http://facebook.com/tedxbitsgoa

14. Contact US
Sarthak Pranit
Licensee and Curator, TEDxBITSGoa
sarthak@tedxbitsgoa.com
Neil Merchant | +91 8888312764 Shivansh Tripathi | +91 9975567024
In-charge, TEDxBITSGoa Partnerships, In-charge, TEDxBITSGoa Partnerships,
neil@tedxbitsgoa.com shivansht@tedxbitsgoa.com
To register for the conference visit: www.TEDxBITSGoa.com/REGISTER
Or mail: register@tedxbitsgoa.com