Formulating a Strategy What do you have to consider? Audiencesare essential to think about here. Martin Creed Work no. 240 fuck off (1999) Neon
Audiences Will the audience differ to what you might expect? Will they be random or specialist (if so, specialist in what sense)? How might you engage the audience in wider ways than you may normally?
Audiences Interactivity - Will the audience be passive or active in relation to your work? Social – Will the project be empowering for the you and/or the audience? What can you both learn or gain from your experience? What difference does it make? SpartacusChetwynd – An Evening With Jabba the Hutt, 2004
Audiences Can you / need you research the audience as a cultural group? This may be relevant in the case of a space that attracts a specific group of people.
Audiences Will having a certain audience base support be essential to the success of your work? Will your work involve collaborating with the audience or facilitating their experience? TatsumiOrimoto at Opening ceremony of the 6th Sharjah Biennial
APG members at Documenta 6 in Kassel, Germany, 1977. From left to right: Ian Breakwell, Barbara Steveni, Nicholas Tresilian, John Latham and Hugh Davies.
The artist would become involved in the day-to-day work of the organisation and be paid a salary equal to that of other employees by the host organization, while being given the new role of maintaining sufficient autonomy to acting on an open brief. Film still from The Journey, made by Ian Breakwell on an APG placement with British Rail.
RFID and GPS as Virtual Graffiti The RFID or GPS enabled camera phone is a reader and writer. So tags can be used to leave information anywhere. Keyword classification of information allows (with the aid of humans) a virtual semantic environment to be mapped onto the offline world – this means it can be read by machines.
Hyper-reality and the Everyday. This information rich semantic environment facilitates AmI (ambient intelligence) and the growth of the internet of things wherein billions of objects/animals/people can be read and tracked by a computer and will form part of a network.
Augmented Reality This has a parallel with the scalable vector graphic (as opposed to the bitmap) – a way of creating data on the world that is fluid and can be scaled up without loss of sharpness.
“How might we design a world in which we rely less on ‘tech’ - and more on people?” “…..design people back into situations.” Shift of focus in design towards services and experiences is a shift from objects to people: “Use, not own”. http://www.thackara.com/ http://www.thackara.com/inthebubble/
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