How Should Global Telco Companies be using Social Networks to aid Recruitment?


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Slides from a presentation I gave at the Telecoms HR Summit in Dubai 7th Dec 2009

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How Should Global Telco Companies be using Social Networks to aid Recruitment?

  1. 1. How Should Global Telecoms Companies Use Social Networks to Aid Recruitment?
  2. 2. The Networks
  3. 3. Overview <ul><li>What does the arrival of social networks mean to recruiters and companies? </li></ul><ul><li>A candidates perspective </li></ul><ul><li>A beginners guide to some of the major networks </li></ul><ul><li>What are the implications and how should you adapt? </li></ul>
  4. 4. Context <ul><li>Characteristics of the Recruitment Industry and it’s growth. </li></ul><ul><li>Fast paced technological change – papers, jobboards, ATS’s, and now social networking </li></ul><ul><li>Existing challenges with recruiting internationally. </li></ul>
  5. 5. Growth in Social Media Platforms <ul><li>Social Media platforms have grown dramatically in the past 2 years. Facebook alone has gone from 30 million unique visitors a month in March 08 to 90 million in March 09 – now it has 350 million users. Twitter as a platform reached 23 million users in July 09 – growing 16% in a month. </li></ul><ul><li>All major companies have Social Media marketing strategies but often overlook recruitment. </li></ul>
  6. 6. Trends in Social Networking Platforms <ul><li>Clear difference in emphasis between “social” and “business” networks. </li></ul><ul><li>Linkedin, Xing, regional and industry wide networks are also growing rapidly. The largest Global Telco only network is </li></ul><ul><li>Linkedin has 50 million users, however 50% of it’s users are US based and non industry specific. It took 16 months to gain it’s first million users and 12 days for the last million. </li></ul>
  7. 7. What does the growth mean to recruiters and companies? <ul><li>Opportunities </li></ul><ul><ul><li>Visibility of relevant skilled people enhanced </li></ul></ul><ul><ul><li>Internal headhunting option </li></ul></ul><ul><ul><li>Lower cost of hiring </li></ul></ul><ul><ul><li>Greater ability for referrals / recommendations to be made </li></ul></ul>
  8. 8. Recruitment Challenges are Growing <ul><li>Issues </li></ul><ul><ul><li>HR policies needed to keep the best people </li></ul></ul><ul><ul><li>Recruitment strategy redefined – so many networks where focus + review </li></ul></ul><ul><ul><li>Balance between internal and external recruitment </li></ul></ul>
  9. 9. A new route to market for Candidates <ul><li>Opportunity to Peacock (be found) </li></ul><ul><li>Which Networks & Associations? </li></ul><ul><li>Hints and tips – Open profiles, Connections / Details / Blogging / Video </li></ul><ul><li>Recent Examples (Sales Director / Architect) </li></ul><ul><li>Don’t ignore traditional routes </li></ul><ul><li>Obvious signs a recruiters would look for </li></ul><ul><li>Treat job hunting like a full time job </li></ul>
  10. 10. What sites should Global Telco’s engage with? <ul><li>Business orientated </li></ul><ul><li>Industry </li></ul><ul><li>Regional site & local language </li></ul><ul><li>Commercial considerations </li></ul><ul><li>Review continually what the sites are doing…. </li></ul>
  11. 11. The Facebook puzzle <ul><li>Set up recruitment fb page and enlist friends that see updates </li></ul><ul><li>Geographical advertising </li></ul><ul><li>Searching for candidates </li></ul><ul><li>Information Share / Privacy issues / Application Development – opt in. Very interactive but only when “friend of contact” – IM etc </li></ul><ul><li>Dangers of open profiles & facebook “apts” </li></ul>Job advertising could be added here - From 5 USD a click through - Adwords Company Profile Friends / People who will Receive job updates
  12. 12. Using Linkedin for recruitment – the basics <ul><li>Maintain a full profile </li></ul><ul><li>Invite connections from outlook that are already using linkedin </li></ul><ul><li>Become “an open” networker to expand your network </li></ul><ul><li>Proactively ask for recommendations </li></ul><ul><li>Update your status to regularly mention your new roles to update your connections. </li></ul>
  13. 13. Paid job advertising on Linkedin <ul><li>Linkedin has it’s own paid job advert service </li></ul><ul><li>High price – limited coverage and usage </li></ul><ul><li>$195 USD an Advert </li></ul><ul><li>No Database </li></ul>
  14. 14. Linkedin Company Beta <ul><li>New job board can be associated with your company – integrate with company website </li></ul><ul><li>Undisclosed pricing </li></ul><ul><li>Active job seekers only </li></ul>New Tab coming
  15. 15. Group Advertising via Linkedin <ul><li>Join relevant groups or create groups </li></ul><ul><li>As well as discussions / blogs within groups you can also post jobs adverts </li></ul><ul><li>Highly Targeted </li></ul><ul><li>Daily mail shots – Discussions </li></ul><ul><li>No cost </li></ul>
  16. 16. Linkedin Searching <ul><li>Advanced search function </li></ul><ul><li>Location & skill based </li></ul><ul><li>Previous & current company </li></ul><ul><li>Direct contact to people that </li></ul><ul><ul><li>Are direct connections </li></ul></ul><ul><ul><li>Share the same group </li></ul></ul><ul><li>Group membership benefits </li></ul><ul><li>Premium Accounts for inmails </li></ul><ul><li>Not interactive and limited inmails prevent large scale recruitment – 500 USD a month for 50 messages </li></ul><ul><li>Excellent Coverage + information for calling / mailing </li></ul><ul><li>Main issue is very difficult to find people as profiles are free form and cross industry </li></ul>
  17. 17. Using Twitter for recruitment <ul><li>Principal of building followers </li></ul><ul><li>Creation of Twitter accounts for specific skill sets </li></ul><ul><li>Tweet regularly </li></ul><ul><li>A lot of effort to set up and not that targeted </li></ul>
  18. 18. Regional / Language Social Networks <ul><li>Xing </li></ul><ul><ul><li>Excellent coverage of German speaking market and growing </li></ul></ul><ul><ul><li>Premium accounts allow for 20 mails to contacts a day – 75 Euros a year </li></ul></ul><ul><ul><li>Job posts 400 Euros each </li></ul></ul><ul><ul><li>Not very interactive (Blogs, Forums, Groups but improving) </li></ul></ul>
  19. 19. French Language <ul><li>Viadeo </li></ul><ul><ul><li>French speaking network </li></ul></ul><ul><ul><li>Highly relevant for Africa </li></ul></ul><ul><ul><li>£6 a month – unlimited connections, inmails, 20 adverts </li></ul></ul><ul><ul><li>Not global </li></ul></ul>
  20. 20. Telco Industry Specific - TelcoProfessionals <ul><li>Telco only profiles </li></ul><ul><li>Global reach </li></ul><ul><li>C level over 40% </li></ul><ul><li>Use of Telco specific associations and partners to provide content </li></ul><ul><li>Fully interactive with advanced search, sponsored blogs, events listings, videos, and IM </li></ul><ul><li>Growing fast </li></ul>
  21. 21. Company Peacocking <ul><li>From 1500 USD a month TP marketing pack </li></ul><ul><ul><li>Sponsored Blogs </li></ul></ul><ul><ul><li>Video interviews </li></ul></ul><ul><ul><li>Microsite sponsorship </li></ul></ul><ul><ul><li>Events mailer sponsorship </li></ul></ul><ul><ul><li>Pro-accounts – headhunting resource </li></ul></ul><ul><ul><li>Banner adverts </li></ul></ul>
  22. 22. Candidate Searching <ul><li>With Pro-account unlimited mails </li></ul><ul><li>Profiles have walls and inboxes </li></ul><ul><li>Instant messaging to connections </li></ul><ul><li>Facebook style freedom for free </li></ul><ul><li>Update status of people you are looking for </li></ul><ul><li>Links to other Social Networks </li></ul>
  23. 23. TP – Jobboard <ul><li>Job posting from 35 USD </li></ul><ul><li>Partners with key Telco Online Media sites and associations </li></ul><ul><li>Telco only </li></ul><ul><li>Global </li></ul><ul><li>Roles emailed </li></ul><ul><li>Searchable database of active candidates </li></ul>TP Jobboard Partners:
  24. 24. Other Platforms <ul><li>Mobile network integration services </li></ul><ul><li>Faster response times </li></ul><ul><li>Location based services make local skills easier to contact </li></ul><ul><li>Search integration through ATS </li></ul>
  25. 25. Implications <ul><li>Possible for any individual to play as a Headhunters – including the hiring managers </li></ul><ul><li>All companies have through their own staff an existing large global network of talented people – referral fees </li></ul><ul><li>Possible to increase the effectiveness of internal recruitment team or give guidance to a professional Headhunter </li></ul><ul><li>Onus on Headhunters to bring more value </li></ul>
  26. 26. Recommended Actions <ul><li>Review sites continually </li></ul><ul><li>Take advantage of free opportunities </li></ul><ul><li>Trial advertising and premium accounts on general and niche sites </li></ul><ul><li>Peacock </li></ul><ul><li>Recruiter training & team growth </li></ul><ul><li>Focus on staff retention </li></ul><ul><li>Happy Hunting! </li></ul>
  27. 27. Thank you