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Screenleaders Newmedia 6 06 09
 

Screenleaders Newmedia 6 06 09

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Screenleaders Newmedia 6 06 09 Screenleaders Newmedia 6 06 09 Presentation Transcript

  • New Media: Challenges and Opportunities Screen Leaders Europe Saturday 6th June 2009
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  • Innovation / Invention Openess Consolidation THE INNVOATION CYCLE
  • TECHNOLOGY AUDIENCE BUSINESS MODEL
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  • “ a global, internet-enabled platform for multiple forms of collaboration.”
  • a new medium
  • bits not atoms
  • “ tyranny of retail”
  • the long tail
  • content for you
  • all content is now just 1s and 0s
  • competition for eyeballs
  • > one billion computers* microsoft*
  • 415 million broadband connections* strategy analytics*
  • 50% of world population* mobileactive.org*
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  • DESKTOP LAN INTERNET CLOUD ubiquitous broadband everywhere
  • TECHNOLOGY AUDIENCE BUSINESS MODEL
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  • the net-generation
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  • Aged 4-7 Aged 8-11 Aged 12-15 TV most popular form of media. On average 82 mins per day spent watching TV, compared to 6 mins on a PC Niche multichannel content popular Spend on average over 4 hrs a week online 45% of time spent viewing TV compared to 14% online After TV (53%), games (31%) would be missed most Spend on average over 8 hours per week online PC and mobile phone valued significantly more than TV 55% use social networking sites Interactivity Multi-tasking Sophistication Growing role in use of media Age-related Trends Childs Eye Media*
    • UK Usage
      • 60% of children have internet access at home
      • 71% of children researched by the BBC use the internet 2 - 3 times a week
      • They spend an hour and three quarters online
      • UK teens spend 8 hours a week online
    Childs Eye Media*
  • “ 57% of Europeans now regularly access the internet each week” Source: EIAA Press Release12.09.07 *
  • “ European internet users are spending 11.9 hours online each week and nearly a third (29%) are recognised as ʻ heavy ʼ internet users as they spend an average of 16 hours or more online each week – representing more than 48 million people” Source: EIAA Press Release12.09.07 *
  • “ Internet users access the internet 5.5 days per week” Source: EIAA Press Release12.09.07 *
  • “ Since 2006, there has been a 12% rise in the number of 55+ year olds using the internet each week and an 8% increase amongst women” Source: EIAA Press Release12.09.07 *
  • “ Broadband adoption amongst silver surfers is growing at a faster rate than the average European internet user (26% year on year growth compared to 14%)” Source: EIAA Press Release12.09.07 *
  • I WANT IT NOW, DADDY!
  • TECHNOLOGY AUDIENCE BUSINESS MODEL
  • attention economy
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  • THANK YOU [email_address] http://www.calico.ie