New Media: Challenges and Opportunities Screen Leaders Europe Saturday 6th June 2009
 
 
Innovation /  Invention Openess Consolidation THE INNVOATION CYCLE
TECHNOLOGY   AUDIENCE   BUSINESS MODEL
 
 
“  a  global, internet-enabled platform for multiple forms of collaboration.”
a new medium
bits not atoms
“ tyranny of retail”
the long tail
content for you
all content is now just 1s and 0s
competition for eyeballs
> one billion computers* microsoft*
415 million broadband connections* strategy analytics*
50% of world population* mobileactive.org*
 
DESKTOP  LAN INTERNET CLOUD ubiquitous broadband everywhere
TECHNOLOGY   AUDIENCE   BUSINESS MODEL
 
 
the net-generation
 
 
 
Aged 4-7 Aged 8-11 Aged 12-15 TV most popular form of media. On average 82 mins per day spent watching TV, compared to 6 m...
<ul><li>UK Usage </li></ul><ul><ul><li>60% of children have internet access at home </li></ul></ul><ul><ul><li>71% of chil...
“ 57% of Europeans now regularly  access the internet each week”   Source: EIAA Press Release12.09.07  *
“  European internet users are spending 11.9 hours online each week and nearly a third (29%) are recognised as  ʻ heavy ʼ ...
“ Internet users access the internet 5.5  days per week” Source: EIAA Press Release12.09.07  *
“ Since 2006, there has been a 12%  rise in the number of 55+ year olds  using the internet each week and an  8% increase ...
“ Broadband adoption amongst silver  surfers is growing at a faster rate than  the average European internet user  (26% ye...
I WANT IT NOW, DADDY!
TECHNOLOGY   AUDIENCE   BUSINESS MODEL
attention economy
 
 
 
THANK YOU [email_address] http://www.calico.ie
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Screenleaders Newmedia 6 06 09

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  • Screenleaders Newmedia 6 06 09

    1. 1. New Media: Challenges and Opportunities Screen Leaders Europe Saturday 6th June 2009
    2. 4. Innovation / Invention Openess Consolidation THE INNVOATION CYCLE
    3. 5. TECHNOLOGY AUDIENCE BUSINESS MODEL
    4. 8. “ a global, internet-enabled platform for multiple forms of collaboration.”
    5. 9. a new medium
    6. 10. bits not atoms
    7. 11. “ tyranny of retail”
    8. 12. the long tail
    9. 13. content for you
    10. 14. all content is now just 1s and 0s
    11. 15. competition for eyeballs
    12. 16. > one billion computers* microsoft*
    13. 17. 415 million broadband connections* strategy analytics*
    14. 18. 50% of world population* mobileactive.org*
    15. 20. DESKTOP LAN INTERNET CLOUD ubiquitous broadband everywhere
    16. 21. TECHNOLOGY AUDIENCE BUSINESS MODEL
    17. 24. the net-generation
    18. 28. Aged 4-7 Aged 8-11 Aged 12-15 TV most popular form of media. On average 82 mins per day spent watching TV, compared to 6 mins on a PC Niche multichannel content popular Spend on average over 4 hrs a week online 45% of time spent viewing TV compared to 14% online After TV (53%), games (31%) would be missed most Spend on average over 8 hours per week online PC and mobile phone valued significantly more than TV 55% use social networking sites Interactivity Multi-tasking Sophistication Growing role in use of media Age-related Trends Childs Eye Media*
    19. 29. <ul><li>UK Usage </li></ul><ul><ul><li>60% of children have internet access at home </li></ul></ul><ul><ul><li>71% of children researched by the BBC use the internet 2 - 3 times a week </li></ul></ul><ul><ul><li>They spend an hour and three quarters online </li></ul></ul><ul><ul><li>UK teens spend 8 hours a week online </li></ul></ul>Childs Eye Media*
    20. 30. “ 57% of Europeans now regularly access the internet each week” Source: EIAA Press Release12.09.07 *
    21. 31. “ European internet users are spending 11.9 hours online each week and nearly a third (29%) are recognised as ʻ heavy ʼ internet users as they spend an average of 16 hours or more online each week – representing more than 48 million people” Source: EIAA Press Release12.09.07 *
    22. 32. “ Internet users access the internet 5.5 days per week” Source: EIAA Press Release12.09.07 *
    23. 33. “ Since 2006, there has been a 12% rise in the number of 55+ year olds using the internet each week and an 8% increase amongst women” Source: EIAA Press Release12.09.07 *
    24. 34. “ Broadband adoption amongst silver surfers is growing at a faster rate than the average European internet user (26% year on year growth compared to 14%)” Source: EIAA Press Release12.09.07 *
    25. 35. I WANT IT NOW, DADDY!
    26. 36. TECHNOLOGY AUDIENCE BUSINESS MODEL
    27. 37. attention economy
    28. 41. THANK YOU [email_address] http://www.calico.ie

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