Resume Neil K Wilson 2010 Public

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Digital Entertainment Music Media Marketing Resume

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Resume Neil K Wilson 2010 Public

  1. 1. Resume NEIL K WILSON Profile WEB http://www.linkedin.com/in/neilkwilson • Entertainment, Digital Media, Content & Portals, Online & Mobile, Youth (to contact, visit linkedin and ‘Send a message’ • Marketing Management – Digital Retailing, Promotional Marketing, Retail & Channel marketing, proposition development, ATL & BTL/eDM MarComms, http://twitter.com/neilkwilson • Brand Management - Strategic Marketing, Planning, and Segmentation http://neilkwilson.blogspot.com • Product Management– opportunity Identification, development, forecasting, & launch http://www.youtube.com/neilkennethwilson http://neilkwilson.googlepages.com • Content Management – Programming & Publishing, Multi-platform Portal Development, User experience & Design champion http://www.myspace.com/neilkennethwilson (facebook is private) • Commercial Negotiations - acquisition, licensing, and product development Experience MARKETING MANAGER, CUSTOMER DEVELOPMENT & PRODUCT STRATEGY OPTUS SINGTEL - AUG 2007 TO DEC 2009 Australia’s second largest Telecommunications brand and largest provider of wholesale voice, ISP, and mobile services Responsibilities: • Development and implementation of Content, Data and Online/3G Mobile marketing strategies to ensure achievement of revenue, gross margin, usage, and market share targets • Core focus to drive Channel Service Providers sales performance of Digital Content Portals, Data services, and 3G subscribers growth through multiple product developments and promotional marketing initiatives • Lead cross-functional teams on design and development of convergence products including content & portals, digital media, Online/3G services & smart-phone apps, wireless & online broadband services • Work with Account Management to develop Channel & Service Provider specific marketing executions and identify new business opportunities & partnerships that have potential strategic fit that will sustain the Optus Wholesale mobile business • Stimulate customer usage of Content & Services, Online Convergence media, 3G mobile plans and VAS on the Optus network for revenue growth through the execution of creative & innovative marketing initiatives • Monitor, analyze & review reports against Key Performance Indicators, gap analysis and operating strategy against AOP (Annual Operation Plan) and develop marketing plans & contingencies where necessary Achievements: • Achieved 223% YoY Content revenue growth and 20% 3G subscriber penetration growth • Developed promotional marketing campaign calendar aligned to meet product roadmap, eDM tool schedule and revenue forecasts to deliver to the AOP • Lead Core Team and development of the Multi Portal (White Label WAP content cross- platform) project. Lead Product Delivery Management on business case and the Product House to deliver project to design & functionality specifications • Developed content & services strategy and AOP - mobile On Portal & off portal opportunities and Mobile operating systems / Apps • Developed 3G Data, Smart-phone (iPhone/Android) and Content/IPTV wholesale product strategy, review, and AOP • Initiated high-level discussions with strategic global brands (Yahoo7, Google) with the view of launch content services and channel distribution partnerships • Lead Sales Account Management to deliver on Sell in forecasts to Channel Providers of new Data Packs including Market Analysis, Value proposition development, Sales targets/conditions of offer, and Sale Brief Tool kit DIRECTOR, MARKETING & BUSINESS DEVELOPMENT SOUNDBUZZ AUSTRALIA PTY LTD - NOV 2006 TO AUG 2007 Asia-Pacific’s leading digital music retailer/aggregator and digital music consumer brand Responsibilities: • Lead the development of online and mobile music entertainment products to drive digital retail content sales and licensing revenue through positive user experiences that deliver usage and transactional conversions
  2. 2. • Lead product development and implementation efforts coordinating with partners and internal teams including project, technology, content, finance, legal, and communications teams • Lead and develop promotional marketing and content programming initiatives that drive revenue and awareness for content provider product via client mobile and online portals • Work at senior levels with Telecommunication companies; Content providers, Media brands and other digital media retail distribution channels • Brand development and strategy for Soundbuzz online & mobile music brand & sub-brands • In tandem with key clients internal teams, create customer propositions and various marketing communications and channel messaging Achievements: • Strategic development of music content and recording artist promotional marketing services for Soundbuzz clients (Web & mobile WAP), including Optus, Universal & Sony • Managed Optus digital retail development of various customer propositions and marketing communications including mobile & online portals, collateral, eDM, etc. • Development of new NineMSN and MTV affiliate partnerships • Initiation & development of Social Networking/Community & User Gen Content strategy • Recommendation acceptance of Soundbuzz Web 2.0 User Interface redesign; lead the appointment and direction of 3rd web design house PRODUCT MARKETING MANAGER - MUSIC 3 MOBILE/HUTCHISON PTY LTD - JUN 2005 TO NOV 2006 Australia’s first 3G Mobile phone / Telecommunications company Responsibilities: • Leading the development, management and performance of 3G music media & retail content product(s) and services, under the 3 mobile brand • Develop strategic product direction, marketing plan, key proposition messaging and participate as key stakeholder in product profitability • Management and accountability for in-market performance of the music media content product through execution of a retail centric approach to digital marketing • Work with internal 3 mobile business units to manage pre-sales & post-sales activities for product – marketing, retail, customer support, collateral, training, usage initiatives • In conjunction with Marketing Customer Communications, develop marketing campaign & proposition plans, usage & promotional strategies and initiatives for music and TV categories • Accountable for products meeting revenue, usage and penetration objectives • Monitor market and category influences, trends, competition, retail activity, customer needs and other factors • Negotiate with Music Labels/content providers at a commercial level to ensure ongoing supply of agreed content and encourage providers to develop and supply additional innovative and cost effective content in line with product development goals • Lead cross-functional teams on design and development of convergence new product concepts, Marketing and customer research, and feedback • Continually review operational performance of products and drive enhancements with GUI Creative and Publishing Unit Achievements: • Successful launch of full Music Product, increasing usage by 54% in first week • Developed music marketing strategies with content providers that extended into retail channels and new revenue streams • Created, developed and launched a new mobile dance music TV channel ‘VANDALISM’, hosted by leading DJ Andy Van while managing ABC branded ‘Rage’ mobile TV • Lead Marketing Communications team and external agency to develop music segment strategy, ATL campaigns and Music TVC • Created and developed a strategic convergence plan of integrating Online and Mobile (OTA) music delivery platforms, securing buy in from senior management • Secured new levels of marketing alliance support with record labels, while aggressively reducing marketing expenditure • Numerous Awards including Hutchison ‘Desirable 3’ Performance and Content Supplier Sales Achievements (Gold & Platinum Awards) Page 2
  3. 3. SALES & MARKETING MANAGER BICO DESIGNS PTY LTD - FEB 2004 TO MAR 2005 Urban fashion brand targeting Surf life and Streetwear, & Gift segments Responsibilities: • Creation and implementation of overall Marketing including MarComms, Brand Development, New Product Development, Strategic Planning, and Trade Channel growth • Trade strategies and Distribution development including channel segmentation • Marketing Communications – advertising, promotions, public relations, PoS, collaterals, Web - from ATL creative to buying and BTL media opportunity creation • Brand building initiatives including event sponsorship and product placement • Development and management of marketing campaigns including creative, Communications, Collateral & PoS and sales incentives • New Product Development, Opportunity identification and range segmentation • Team Management and Leadership - direct reports plus external agents/training Achievements: • Launch of three new retail / channels growth initiatives after identifying opportunities from Catalogue segmentation (securing growth in national account base) • End to end creation and launch of new brand targeting the 18 to 35 y/o Urban Fashion market call FACTION, while strengthening core brand within Surf/Skate segment • Successful change management of transition from accessory item to FMCG style of Product through bundling and PoS merchandising solutions • Expansion of distribution base within national City Beach chain from 11 stores to all locations via in-store PoS cross-promotion sales drive • Secured sponsorship of International female ASP surf event in Margaret River, W.A. – negotiating naming rights (BICO CLASSIC) and launch of sub-branded website CO OWNER – MARKETING/STRATEGY PACIFICA MUSIC PTY LTD - MAY 1999 TO FEB 2004 Independent Music Production Company targeting the niche market of Dance music & Youth Culture Responsibilities: • Marketing and Strategic Development including Marketing Communications, Strategic Planning, Negotiation & Relationship Management, and Brand & New Product Development • Creating and implementing marketing strategies and new product development • Managing all advertising, promotions and public relations including creative, media buying and BTL media opportunity creation • Development and management of PoS campaigns including communications and sales incentives • Establishment of niche Distribution arm • Web site implementation, management & e-marketing initiatives • Business affairs duties such as agreement negotiation, contract drafting and licensing • Artist / Talent Management Achievements: • Founded successful B2B arm providing various services to Major Record Companies and independent labels, including distribution service to niche retail and production • Secured exclusive Australian agency deal for leading European record Manufacturing plant • Established 'Pacifica' by launching various brand building initiatives (e.g. Rhythm FM monthly radio program & sub-brand nightclub event awareness driver ‘deap’) • Negotiated new marketing channels for proprietary and third party products, delivering incremental revenues Page 3
  4. 4. CREATIVE MANAGER SHOCK MUSIC PUBLISHING PTY LTD - JUN 1996 TO MAY 1999 Shock Music Group is Australia’s largest independent Record Importer/Distributor & Music Publishing Company. Distributes and exports Australian music to overseas markets including the UK, Europe, USA & Japan Responsibilities: • General Management responsibilities including the establishment and strategic marketing of the Publishing Company • Direct accountability for acquisition and exploitation of music publishing copyrights of Australian writers and International catalogues • A&R and creative management, and marketing • Team Management and Leadership - direct reports of licensing and copyright administrators Achievements: • Re-launch of new music publishing company as a leading competitor • Strong revenue growth from acquisition of foreign catalogues and licensing • Profitable negotiation of leading Australian recording artists and composers • Exceeded revenue expectations for start-up company MARKETING MANAGER WARNER/CHAPPELL MUSIC PTY LTD - NOV 1993 TO APR 1996 Part of the Warner Music Group, Warner/Chappell Music was the largest global music publishing company with a massive catalogue of Australian & International copyrights exploited in CD’s, film, television, books, advertising and print music, & education products Responsibilities: • Product Manager and New Product Development • Marketing and sales responsibility of music catalogue • Range segmentation and Trade Sales promotions • Designing and promoting all corporate marketing functions & publicity • Management and coordination of the national sales team Achievements: • Transformed Product unit from loss into a profit generating division with one year • Established new marketing channels for product extensions including distribution agreement with Penguin Books • Launched major product categories with advertising and promotional campaigns, national product workshop tours, Publicity and event sponsorship • Created successful new product lines for the mass market and education sector • Development and management of PoS campaigns including creative, communications and sales incentives MI PRODUCT MANAGER ROLAND CORPORATION AUSTRALIA - AUG 1992 TO OCT 1993 Leading Global manufacturer of professional musical instruments and consumer electronics Responsibilities: • Trade Marketing and key channel Sales • Promotional and sales management of Roland professional musician product range across • Development and implementation of product launches and clinics • Work with the Marketing Director on the development of promotional marketing campaigns and emerging trade opportunities • Retail staff sales training and product awareness, internal & external Page 4
  5. 5. ACCOUNTS MANAGER SONY/BMG MUSIC AUSTRALIA - JAN 1990 TO AUG 1992 The World's leading multi-national record company, manufacturing and distributing music products such as CD's, Video and DVDs Responsibilities: • Sales and retail promotional campaigns with major key accounts • Initiated successful national retail campaigns with department store David Jones • In-store merchandising & PoS implementation • Budgeting, tracking and reporting on sales results and competitor activity • Top six Performer within 25 strong sales team Education • UTS Graduate School of Business – Sydney Masters of Business, Marketing (continuing) • University of New South Wales - Multi Media Course • Trebas Institute of the Recording Arts - Toronto 1988; Full time, Two year course Diploma in Music Business & Production • Northern Secondary High School – Toronto HSC Grade 12 Skills • Microsoft Office • Logic Pro Audio/Studio • Exposure to various Multi Media applications such as: - Apple iLife / iWork; Final Cut Pro - Online & mobile social networking apps - Adobe Creative Suite (limited) Other • Lean Six Sigma – Australian Graduate School of Management • NSW Department of Education, Certificate IV in Small Business Management • "Coaching the Coach" - Tom Hopkins Seminar on management techniques • Various international music industry conferences by APRA, Immedia!, and MIDEM - Cannes, France Page 5

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