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Resume Neil K Wilson 2010 Public
Resume Neil K Wilson 2010 Public
Resume Neil K Wilson 2010 Public
Resume Neil K Wilson 2010 Public
Resume Neil K Wilson 2010 Public
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Resume Neil K Wilson 2010 Public

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Digital Entertainment Music Media Marketing Resume

Digital Entertainment Music Media Marketing Resume

Published in: Entertainment & Humor
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  • 1. Resume NEIL K WILSON Profile WEB http://www.linkedin.com/in/neilkwilson • Entertainment, Digital Media, Content & Portals, Online & Mobile, Youth (to contact, visit linkedin and ‘Send a message’ • Marketing Management – Digital Retailing, Promotional Marketing, Retail & Channel marketing, proposition development, ATL & BTL/eDM MarComms, http://twitter.com/neilkwilson • Brand Management - Strategic Marketing, Planning, and Segmentation http://neilkwilson.blogspot.com • Product Management– opportunity Identification, development, forecasting, & launch http://www.youtube.com/neilkennethwilson http://neilkwilson.googlepages.com • Content Management – Programming & Publishing, Multi-platform Portal Development, User experience & Design champion http://www.myspace.com/neilkennethwilson (facebook is private) • Commercial Negotiations - acquisition, licensing, and product development Experience MARKETING MANAGER, CUSTOMER DEVELOPMENT & PRODUCT STRATEGY OPTUS SINGTEL - AUG 2007 TO DEC 2009 Australia’s second largest Telecommunications brand and largest provider of wholesale voice, ISP, and mobile services Responsibilities: • Development and implementation of Content, Data and Online/3G Mobile marketing strategies to ensure achievement of revenue, gross margin, usage, and market share targets • Core focus to drive Channel Service Providers sales performance of Digital Content Portals, Data services, and 3G subscribers growth through multiple product developments and promotional marketing initiatives • Lead cross-functional teams on design and development of convergence products including content & portals, digital media, Online/3G services & smart-phone apps, wireless & online broadband services • Work with Account Management to develop Channel & Service Provider specific marketing executions and identify new business opportunities & partnerships that have potential strategic fit that will sustain the Optus Wholesale mobile business • Stimulate customer usage of Content & Services, Online Convergence media, 3G mobile plans and VAS on the Optus network for revenue growth through the execution of creative & innovative marketing initiatives • Monitor, analyze & review reports against Key Performance Indicators, gap analysis and operating strategy against AOP (Annual Operation Plan) and develop marketing plans & contingencies where necessary Achievements: • Achieved 223% YoY Content revenue growth and 20% 3G subscriber penetration growth • Developed promotional marketing campaign calendar aligned to meet product roadmap, eDM tool schedule and revenue forecasts to deliver to the AOP • Lead Core Team and development of the Multi Portal (White Label WAP content cross- platform) project. Lead Product Delivery Management on business case and the Product House to deliver project to design & functionality specifications • Developed content & services strategy and AOP - mobile On Portal & off portal opportunities and Mobile operating systems / Apps • Developed 3G Data, Smart-phone (iPhone/Android) and Content/IPTV wholesale product strategy, review, and AOP • Initiated high-level discussions with strategic global brands (Yahoo7, Google) with the view of launch content services and channel distribution partnerships • Lead Sales Account Management to deliver on Sell in forecasts to Channel Providers of new Data Packs including Market Analysis, Value proposition development, Sales targets/conditions of offer, and Sale Brief Tool kit DIRECTOR, MARKETING & BUSINESS DEVELOPMENT SOUNDBUZZ AUSTRALIA PTY LTD - NOV 2006 TO AUG 2007 Asia-Pacific’s leading digital music retailer/aggregator and digital music consumer brand Responsibilities: • Lead the development of online and mobile music entertainment products to drive digital retail content sales and licensing revenue through positive user experiences that deliver usage and transactional conversions
  • 2. • Lead product development and implementation efforts coordinating with partners and internal teams including project, technology, content, finance, legal, and communications teams • Lead and develop promotional marketing and content programming initiatives that drive revenue and awareness for content provider product via client mobile and online portals • Work at senior levels with Telecommunication companies; Content providers, Media brands and other digital media retail distribution channels • Brand development and strategy for Soundbuzz online & mobile music brand & sub-brands • In tandem with key clients internal teams, create customer propositions and various marketing communications and channel messaging Achievements: • Strategic development of music content and recording artist promotional marketing services for Soundbuzz clients (Web & mobile WAP), including Optus, Universal & Sony • Managed Optus digital retail development of various customer propositions and marketing communications including mobile & online portals, collateral, eDM, etc. • Development of new NineMSN and MTV affiliate partnerships • Initiation & development of Social Networking/Community & User Gen Content strategy • Recommendation acceptance of Soundbuzz Web 2.0 User Interface redesign; lead the appointment and direction of 3rd web design house PRODUCT MARKETING MANAGER - MUSIC 3 MOBILE/HUTCHISON PTY LTD - JUN 2005 TO NOV 2006 Australia’s first 3G Mobile phone / Telecommunications company Responsibilities: • Leading the development, management and performance of 3G music media & retail content product(s) and services, under the 3 mobile brand • Develop strategic product direction, marketing plan, key proposition messaging and participate as key stakeholder in product profitability • Management and accountability for in-market performance of the music media content product through execution of a retail centric approach to digital marketing • Work with internal 3 mobile business units to manage pre-sales & post-sales activities for product – marketing, retail, customer support, collateral, training, usage initiatives • In conjunction with Marketing Customer Communications, develop marketing campaign & proposition plans, usage & promotional strategies and initiatives for music and TV categories • Accountable for products meeting revenue, usage and penetration objectives • Monitor market and category influences, trends, competition, retail activity, customer needs and other factors • Negotiate with Music Labels/content providers at a commercial level to ensure ongoing supply of agreed content and encourage providers to develop and supply additional innovative and cost effective content in line with product development goals • Lead cross-functional teams on design and development of convergence new product concepts, Marketing and customer research, and feedback • Continually review operational performance of products and drive enhancements with GUI Creative and Publishing Unit Achievements: • Successful launch of full Music Product, increasing usage by 54% in first week • Developed music marketing strategies with content providers that extended into retail channels and new revenue streams • Created, developed and launched a new mobile dance music TV channel ‘VANDALISM’, hosted by leading DJ Andy Van while managing ABC branded ‘Rage’ mobile TV • Lead Marketing Communications team and external agency to develop music segment strategy, ATL campaigns and Music TVC • Created and developed a strategic convergence plan of integrating Online and Mobile (OTA) music delivery platforms, securing buy in from senior management • Secured new levels of marketing alliance support with record labels, while aggressively reducing marketing expenditure • Numerous Awards including Hutchison ‘Desirable 3’ Performance and Content Supplier Sales Achievements (Gold & Platinum Awards) Page 2
  • 3. SALES & MARKETING MANAGER BICO DESIGNS PTY LTD - FEB 2004 TO MAR 2005 Urban fashion brand targeting Surf life and Streetwear, & Gift segments Responsibilities: • Creation and implementation of overall Marketing including MarComms, Brand Development, New Product Development, Strategic Planning, and Trade Channel growth • Trade strategies and Distribution development including channel segmentation • Marketing Communications – advertising, promotions, public relations, PoS, collaterals, Web - from ATL creative to buying and BTL media opportunity creation • Brand building initiatives including event sponsorship and product placement • Development and management of marketing campaigns including creative, Communications, Collateral & PoS and sales incentives • New Product Development, Opportunity identification and range segmentation • Team Management and Leadership - direct reports plus external agents/training Achievements: • Launch of three new retail / channels growth initiatives after identifying opportunities from Catalogue segmentation (securing growth in national account base) • End to end creation and launch of new brand targeting the 18 to 35 y/o Urban Fashion market call FACTION, while strengthening core brand within Surf/Skate segment • Successful change management of transition from accessory item to FMCG style of Product through bundling and PoS merchandising solutions • Expansion of distribution base within national City Beach chain from 11 stores to all locations via in-store PoS cross-promotion sales drive • Secured sponsorship of International female ASP surf event in Margaret River, W.A. – negotiating naming rights (BICO CLASSIC) and launch of sub-branded website CO OWNER – MARKETING/STRATEGY PACIFICA MUSIC PTY LTD - MAY 1999 TO FEB 2004 Independent Music Production Company targeting the niche market of Dance music & Youth Culture Responsibilities: • Marketing and Strategic Development including Marketing Communications, Strategic Planning, Negotiation & Relationship Management, and Brand & New Product Development • Creating and implementing marketing strategies and new product development • Managing all advertising, promotions and public relations including creative, media buying and BTL media opportunity creation • Development and management of PoS campaigns including communications and sales incentives • Establishment of niche Distribution arm • Web site implementation, management & e-marketing initiatives • Business affairs duties such as agreement negotiation, contract drafting and licensing • Artist / Talent Management Achievements: • Founded successful B2B arm providing various services to Major Record Companies and independent labels, including distribution service to niche retail and production • Secured exclusive Australian agency deal for leading European record Manufacturing plant • Established 'Pacifica' by launching various brand building initiatives (e.g. Rhythm FM monthly radio program & sub-brand nightclub event awareness driver ‘deap’) • Negotiated new marketing channels for proprietary and third party products, delivering incremental revenues Page 3
  • 4. CREATIVE MANAGER SHOCK MUSIC PUBLISHING PTY LTD - JUN 1996 TO MAY 1999 Shock Music Group is Australia’s largest independent Record Importer/Distributor & Music Publishing Company. Distributes and exports Australian music to overseas markets including the UK, Europe, USA & Japan Responsibilities: • General Management responsibilities including the establishment and strategic marketing of the Publishing Company • Direct accountability for acquisition and exploitation of music publishing copyrights of Australian writers and International catalogues • A&R and creative management, and marketing • Team Management and Leadership - direct reports of licensing and copyright administrators Achievements: • Re-launch of new music publishing company as a leading competitor • Strong revenue growth from acquisition of foreign catalogues and licensing • Profitable negotiation of leading Australian recording artists and composers • Exceeded revenue expectations for start-up company MARKETING MANAGER WARNER/CHAPPELL MUSIC PTY LTD - NOV 1993 TO APR 1996 Part of the Warner Music Group, Warner/Chappell Music was the largest global music publishing company with a massive catalogue of Australian & International copyrights exploited in CD’s, film, television, books, advertising and print music, & education products Responsibilities: • Product Manager and New Product Development • Marketing and sales responsibility of music catalogue • Range segmentation and Trade Sales promotions • Designing and promoting all corporate marketing functions & publicity • Management and coordination of the national sales team Achievements: • Transformed Product unit from loss into a profit generating division with one year • Established new marketing channels for product extensions including distribution agreement with Penguin Books • Launched major product categories with advertising and promotional campaigns, national product workshop tours, Publicity and event sponsorship • Created successful new product lines for the mass market and education sector • Development and management of PoS campaigns including creative, communications and sales incentives MI PRODUCT MANAGER ROLAND CORPORATION AUSTRALIA - AUG 1992 TO OCT 1993 Leading Global manufacturer of professional musical instruments and consumer electronics Responsibilities: • Trade Marketing and key channel Sales • Promotional and sales management of Roland professional musician product range across • Development and implementation of product launches and clinics • Work with the Marketing Director on the development of promotional marketing campaigns and emerging trade opportunities • Retail staff sales training and product awareness, internal & external Page 4
  • 5. ACCOUNTS MANAGER SONY/BMG MUSIC AUSTRALIA - JAN 1990 TO AUG 1992 The World's leading multi-national record company, manufacturing and distributing music products such as CD's, Video and DVDs Responsibilities: • Sales and retail promotional campaigns with major key accounts • Initiated successful national retail campaigns with department store David Jones • In-store merchandising & PoS implementation • Budgeting, tracking and reporting on sales results and competitor activity • Top six Performer within 25 strong sales team Education • UTS Graduate School of Business – Sydney Masters of Business, Marketing (continuing) • University of New South Wales - Multi Media Course • Trebas Institute of the Recording Arts - Toronto 1988; Full time, Two year course Diploma in Music Business & Production • Northern Secondary High School – Toronto HSC Grade 12 Skills • Microsoft Office • Logic Pro Audio/Studio • Exposure to various Multi Media applications such as: - Apple iLife / iWork; Final Cut Pro - Online & mobile social networking apps - Adobe Creative Suite (limited) Other • Lean Six Sigma – Australian Graduate School of Management • NSW Department of Education, Certificate IV in Small Business Management • "Coaching the Coach" - Tom Hopkins Seminar on management techniques • Various international music industry conferences by APRA, Immedia!, and MIDEM - Cannes, France Page 5

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