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  • 1. Apple Inc. formerly Apple computers Inc, is an American Multinational corporation with a focus on designing and manufacturing
  • 2.
    • Consumer electronics and software products. Apple was established on April Ist, 1976 by:
    • Steve jobs, Steve wozniak, and
    • Ronald wayne to sell the Apple I personal computer kit.
  • 3.  
  • 4.  
  • 5.
    • Apple is a fast growing Public Limited Company with its head quarters at Infinite Loop, California.
  • 6.
    • Apple has about 28000 {approx}employees world wide and an Annual sales of US $ 24 Billion in its fiscal year ending september 29, 2007. The Fortune Magazine named Apple , The most Admired Company in the United States.
  • 7.  
  • 8.
    • *Steve jobs – Chief Executive Officer..{C.E.O}
    • *Timothy. D. Cook – Chief Operating Officer..{C.O.O}
    • *Peter Oppenheimer –Chief Financial Officer..{C.F.O}
  • 9.
    • *Philip.W.Schiller –Senior Vice president of world wide product marketing.
    • *Tony Fadell –S.V.P of ipod division.
    • *Jonathan Ive-S.V.P of Industrial Design.
  • 10.
    • *Bertrand Serlet-S.V.P of software Engineering.
    • *Ron Johnson-S.V.P of Retail.
    • *Sina Tamaddon-S.V.P of Applications.
    • *Scott Forstall-S.V.P of iphone software.
  • 11.
    • *Daniel Cooperman- S.V.P , General Counsel And Secretary..
  • 12.
    • “ TO PRODUCE HIGH-QUALITY,LOW COST,EASY TO USE PRODUCTS THAT INCORPORATE HIGH TECHNOLOGY FOR THE INDIVIDUAL.WE ARE PROVING THAT
  • 13.
    • HIGH TECHNOLOGY DOES NOT HAVE TO BE INTIMIDATING FOR NON-COMPUTER EXPERTS.”
  • 14.
    • Mac mini
    • It is a consumer sub-desktop computer introduced in Jan. 2005.
  • 15.
    • It is a consumer all-in-one desktop computer that was first introduced by Apple in 1998..
  • 16.  
  • 17.
    • It is an Ultra –Thin, Ultra- portable Notebook introduced in Jan.2008
  • 18.
    • On October 23, 2001, Apple introduced the ipod ,digital music player.It has evolved to include various models targeting the needs of different users...The ipod is the Market leader in portable Music players…
  • 19.  
  • 20.
    • The latest sensational product of Apple was the iphone, a convergence of Internet enabled Smartphone and ipod.The iphone features a 3.5 inch touch screen display,4-16 GB memory,Bluetooth & wi-fi.
  • 21.  
  • 22.
    • Apple users are spread all over the world….which includes Kids,Teenagers,Adults ,Musicians..Apple has,however, supported the continuing existence of a network of mac user groups
  • 23.
    • In most major and many minor centres of population ,where mac computers are available. For Eg: mac users meet at the European Apple Expo and the San Fransisco macworld conference and Expo
  • 24.
    • Trade shows where Apple introduces New products each year to the industry and public.
  • 25.
    • Apple announces its major Milestone:
    • 100 million ipods sold world wide as of April 9, 2007. This is a major achievement for any product and it all began in Nov.2001, when Apple introduce the ipod.
  • 26.
    • This makes ipod , the Fastest selling Music Player in History..
  • 27.
    • Change Wave: Apple leads competition in consumer buying plans.
    • *A change Wave Research report says that amongst those planning to purchase a PC in the next 90 days,Apple leads all competitors..
  • 28.
    • Of the Alliance members surveyed, 34 % plan to buy an Apple Notebook 30 % ,an Apple desktop..Also a total of 17 % say they`re now more likely to buy an Apple Laptop or desktop in the future because of the 3G iphone..
  • 29.
    • Apple Snow Leopard Operating System..
    • Apple has shed more light on its new Operating System following the confirmation it was working on an update to Leopard by Steve Jobs..called mac os x snow Leopard,
  • 30.
    • ,the new o.s which is due out next year,not focusing on new features,but instead work to improve and enhance the overall performance of os x.
  • 31.
    • Apple has the highest brand and repurchase loyalty of any computer manufacturer. While this brand loyalty is considered unusual for any product,Apple appears not to have gone out of its way to create it……
  • 32.
    • People talk about Technology,
    • But Apple was a Marketing Company.It was the marketing company of the decade..
  • 33.
    • THANK
    • YOU !

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