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SEM and CRO #DIM Lecture 8
 

SEM and CRO #DIM Lecture 8

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...an introduction to some SEM and CRO concepts

...an introduction to some SEM and CRO concepts

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    SEM and CRO #DIM Lecture 8 SEM and CRO #DIM Lecture 8 Presentation Transcript

    • 8
    • Pay Per Click (PPC) is about paid for or ‘sponsored’ results
    • the description should be interesting and informative
    • Develop an XML sitemap file that can be submitted directly to google …have a good, useful 404 page!
    • Make sure it’s easy to ready, organised, on topic, up to date…
    • These adverts should link back to specially created landing pages…
    • http://www.wordstream.com/articles/google-statistics, 2012
    • Is it cognitive, affective or conative… …and how can we get the desired action?
    • …but we’ll keep it simple!
    • http://www.zippycart.com/infographics/how-sales-messaging-affects-conversion-rates.html 2012
    • http://www.zippycart.com/infographics/how-sales-messaging-affects-conversion-rates.html 2012
    • http://marketingland.com/wp-content/ml-loads/2012/01/concurrent_live_tests-1.png 2012
    • http://marketingland.com/wp-content/mlloads/2012/01/concurrent_live_tests-1.png 2012 http://www.zippycart.com/infographics/how-sales-messaging-affectsconversion-rates.html 2012 http://www.wordstream.com/articles/google-statistics, 2012 http://static.googleusercontent.com/external_content/untrusted_dlcp/w ww.google.co.uk/en/uk/webmasters/docs/search-engine-optimizationstarter-guide.pdf 2012 www.smartinsights.com 2012 C. Li and J. Bernoff, 2011. Groundswell: Winning in a world transformed by social technologies. Boston: Harvard Business School Press.