Marketing Communications Tutorial One
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Marketing Communications Tutorial One

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The first introductory

The first introductory

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    Marketing Communications Tutorial One Marketing Communications Tutorial One Presentation Transcript

    • Marketing Communications
      1
      Introduction to
      MarketingCommunications …tutorial
    • module handbook...
      What is the module about?
      Learning outcomes
      Teaching and learning
      Assessment
      Timetable
      Resources
    • Text books…
    • x-stream…
    • DRIP…
      Chris Fill
      D
      …to differentiate
      …to remind (or reassure)
      …to inform
      …to persuade
      R
      I
      P
    • DRIP…
      Advertising OoH…
    • DRIP…
      Sales Promotion…value increasing
    • DRIP…
      Advertising TV…
    • DRIP…
      Advertising
      Newspaper…
    • DRIP…
      DRIP…
      guerilla / ambient…
    • DRIP…
      Public Relations…
    • DRIP…
      digitalviral…
    • DRIP…
      Advertising
      Newspaper…