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Introduction to Marketing Communications Lecture 9
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Introduction to Marketing Communications Lecture 9

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An introduction to some digital comms...

An introduction to some digital comms...


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  • 1. 9
  • 2. • Web site
  • 3. • Online ads
  • 4. • Social media
  • 5. ‘Earned’ Media
  • 6. .. consider the level of trust attributed to other, more traditional, marketing media
  • 7. who are your customers? who are the consumer generated media creators and critics ? start monitoring key areas, brands, new products, service encounters... draw on experience and skills internally, outsource if need be have a skilled and dedicated ‘interpreter’
  • 8. why mobile...
  • 9. References • http://www.dma.org.uk/sites/default/files/PDF/Research/Mobile_Social_Media_Brands_Infographic _May2012.pdf [accessed 30th October 2012] • Chaffey, D., Mayer, R., Johnston, K., Ellis-Chadwick, F. (2006), Internet Marketing: Strategy, Implementation and Practice (3rd Edition), Prentice Hall • DMA(2009) Mobile Marketing Best Practice Guidelines- Direct Marketing Association (UK) Ltd. January 2009. Available from http://www.dma.org.uk/information/inf-practice.asp [accessed 16-08- 11] • http://www.scribd.com/doc/49869383/KPCB-Top-Mobile-Internet-Trends-by-Mary-Meeker-and- Matt-Murphy (Accessed 10.2.2011) • Tocmag online article http://news.bbc.co.uk/1/hi/technology/6340103.stm#4 [accessed 31-07-11]