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Introduction to Marketing Communications Lecture 3
Introduction to Marketing Communications Lecture 3
Introduction to Marketing Communications Lecture 3
Introduction to Marketing Communications Lecture 3
Introduction to Marketing Communications Lecture 3
Introduction to Marketing Communications Lecture 3
Introduction to Marketing Communications Lecture 3
Introduction to Marketing Communications Lecture 3
Introduction to Marketing Communications Lecture 3
Introduction to Marketing Communications Lecture 3
Introduction to Marketing Communications Lecture 3
Introduction to Marketing Communications Lecture 3
Introduction to Marketing Communications Lecture 3
Introduction to Marketing Communications Lecture 3
Introduction to Marketing Communications Lecture 3
Introduction to Marketing Communications Lecture 3
Introduction to Marketing Communications Lecture 3
Introduction to Marketing Communications Lecture 3
Introduction to Marketing Communications Lecture 3
Introduction to Marketing Communications Lecture 3
Introduction to Marketing Communications Lecture 3
Introduction to Marketing Communications Lecture 3
Introduction to Marketing Communications Lecture 3
Introduction to Marketing Communications Lecture 3
Introduction to Marketing Communications Lecture 3
Introduction to Marketing Communications Lecture 3
Introduction to Marketing Communications Lecture 3
Introduction to Marketing Communications Lecture 3
Introduction to Marketing Communications Lecture 3
Introduction to Marketing Communications Lecture 3
Introduction to Marketing Communications Lecture 3
Introduction to Marketing Communications Lecture 3
Introduction to Marketing Communications Lecture 3
Introduction to Marketing Communications Lecture 3
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Introduction to Marketing Communications Lecture 3

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An introduction to media...

An introduction to media...

Published in: Education
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Transcript

  • 1. …introduction to 3
  • 2. Class Type Vehicle Broadcast TV, Radio Coronation Street, XFactor Absolute Radio, Classic FM Print Newspapers, Magazines, Journals The Times, The Mirror, Cosmopolitan, The Grocer, The Economist Outdoor Billboards, Street furniture, Transit 96-, 48- and 6- Sheet, Bus Stops, Taxis, Buses, Cars Digital Internet, Digital TV, CD/DVD/Blu-Ray, Mobile Website, email, intra/extranets, Teletext, Red Button, Banners, MMS In-store POP, POS, Packaging Bins, Signs, Displays, Boxes, Bottles Other Cinema, Exhibitions, Product Placement, Ambient, Guerilla Films, Ideal Home, London Fashion, Film/TV/Book/Video, Petrol Pumps, Flyposters, Clean Adapted from Fill, 2011
  • 3. costs… relative
  • 4. communication richness… some are one-dimensional…
  • 5. print
  • 6. broadcast
  • 7. outdoor
  • 8. in-store
  • 9. cinema
  • 10. ambient
  • 11. direct response
  • 12. digital
  • 13. multi-channel… …linked to behaviour, media consumption and receptiveness

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