Introduction to Marketing Communications Lecture 3
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Introduction to Marketing Communications Lecture 3

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A nice simple introduction to advertisign media

A nice simple introduction to advertisign media

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Introduction to Marketing Communications Lecture 3 Introduction to Marketing Communications Lecture 3 Presentation Transcript

  • …introduction to 3
  • Class Type Vehicle Broadcast TV, Radio Coronation Street, X- Factor Absolute Radio, Classic FM Print Newspapers, Magazines, The Times, The Mirror, Journals Cosmopolitan, The Grocer, The Economist Outdoor Billboards, Street 96-, 48- and 6- Sheet, Bus furniture, Transit Stops, Taxis, Buses, Cars Digital Internet, Digital TV, Website, email, CD/DVD/Blu-Ray, intra/extranets, Teletext, Mobile Red Button, Banners, MMS In-store POP, POS, Packaging Bins, Signs, Displays, Boxes, Bottles Other Cinema, Exhibitions, Films, Ideal Home, Product Placement, London Fashion, Ambient, Guerilla Film/TV/Book/Video, Petrol Pumps, Flyposters,Adapted from Fill, 2011 Clean
  • costs… relative
  • communication richness… some are one-dimensional…
  • print
  • broadcast
  • outdoor
  • in-store
  • cinema
  • ambient
  • direct response
  • digital
  • multi-channel……linked to behaviour, media consumption and receptiveness