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Intro to Mar Comms Tutorial One...
 

Intro to Mar Comms Tutorial One...

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The introductory tutorial for Introduction to Marketing Communications, Leeds Met 2013-2014.

The introductory tutorial for Introduction to Marketing Communications, Leeds Met 2013-2014.

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    Intro to Mar Comms Tutorial One... Intro to Mar Comms Tutorial One... Presentation Transcript

    • …introduction  to     marketing   unications   Comm o…   duction  t o            …intr verything!   …e 1  
    • module  handbook...   What  is  the  module  about?     earning  outcomes L Teaching  and  learning              Assessment   Timetable        Resources    
    • ext  books…   t
    •  Xstream…      
    • DRIP…   Chris  Fill,  2011   §  D …to  differentiate   §  R   …to  remind  (or  reassure)   §  I   …to  inform   §  P   …to  persuade  
    • DRIP…   ital  OoH…   vertising  Dig Ad
    • DRIP…   ing   ion…value  increas omot Sales  Pr
    • DRIP…   ing  TV…   Advertis
    • DRIP…   rtising     Adve ransport…   t
    • DRIP…   DRIP…   guerilla  /  ambi ent…  
    • DRIP…   Public   ations…   Rel
    • DRIP…    viral…   digital
    • DRIP…   dvertising     A Newspaper…  
    • Advertising     sored?   nned/cen s  it  ba ut  why  wa …  b TV
    • a  quick  quiz   … ps  of  no  more  than  Vive   split  into  grou
    • Question  1…   ld  you  have  to  pay  for  a   How  much  wou ring  Coronation  Street   30second  advert  du t  covered  the  nation?   tha a.  about  £30,000   b.  about  £60,000   c.  about  £120,000  
    • Question  2…   erican  research,  how   According  to  2007  Am ssages  is  the  average   many  marketing  me posed  to  on  a  daily  basis?   person  ex a.  about  250   b.  about  1,000   c.  about  5,000  
    • Question  3…   owing  age  demographic   Which  of  the  foll ts  the  largest  percentage   groupings  represen k  users  in  the  UK  today?   of  faceboo a.  18-­‐24   b.  25  –  34   c.  35  -­‐  44  
    • Question  4…      Vive  tools  of  the  marketing What  are  the communications  mix?   ,    relations,  sales  promotion a.  advertising,  public personal  selling   direct  marketing  and   rship,  internet  marketing,   b.  advertising,  sponso nal  selling   promotion  and  perso s,  digital  marketing,  direct   c.  public  relation  promotion  and  personal   marketing,  sales selling  
    • Question  5…   ctar  are  examples  of   Tesco  Clubcard  and  Ne what?   a.  advertising   b.  public  relations   c.  sales  promotion  
    • Question  6…    method  was  used  by   What  communications horse  meat  was  found  in   Tesco  the  day  after   their  burgers?   a.  personal  selling   b.  direct  marketing   c.  public  relations  
    • Question  7…   ate  goal  of  marketing   The  ultim ons  is  to  increase  sales   communicati a.  true   b.  false  
    • Question  8…   n  advertising  in  the  UK   How  much  was  spent  o in  2013?   a.  £4billion   b.  £14billion   c.  £24billion  
    • Question  9…   n  broken  down  into…   Markets  are  ofte a.  sections   b.  segments   c.  silos  
    • Question  10…   ebook  users  were  there   How  many  ACTIVE  fac in  2013?   a.  500  million   b.  1.2  billion   c.  2.4  billlion  
    • Vinished?   …   er  sheet  with  another  group OK,  swap  your  answ