IMC Lecture 8
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IMC Lecture 8

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...control; and some ethics

...control; and some ethics

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  • 1. 8
  • 2. 1 context analysis 2 promotional objectives 3 promotional strategy 4 coordinated communications mix 5 implementation 6 Control and evaluation
  • 3. control and evaluation…
  • 4. 4. Take corrective action as necessary 3. Evaluate actual performance against established standards 1. Discuss, develop and decide on marketing objectives 2. Establish performance measures and standard
  • 5. Regular performance reports should be provided
  • 6. consumer audits
  • 7. http://www.ico.gov.uk/what_we_cover/taking_action/~/media/documents/pressreleases/2011/t-mobile_news_release_20110610.ashx