DIM Lecture One 2013

  • 548 views
Uploaded on

An introduction to the changing landscape of digital marketing and digital disruption

An introduction to the changing landscape of digital marketing and digital disruption

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
548
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. 12/09/2013 1 1 don’t think like a consumer see Module Handbook for recommended texts and websites
  • 2. 12/09/2013 2 learning objectives... critically analyse the role of key digital platforms, tool and media. digital marketing is marketing websites content story-telling omni-channel 1 2 3 4 5 6 situation objectives strategy tactics action control
  • 3. 12/09/2013 3 changing landscape... changing landscape… digital disruption...
  • 4. 12/09/2013 4 Armstrong, G & Kotler, P. (2008) Marketing- An Introduction. 9th ed Pearson Education: London Baines, Fill & Page (2010) Marketing. 2nd ed Oxford University Press: Oxford Chaffey (2010) http://www.davechaffey.com/ [accessed10-01-11] Dibb, S., Simkin, L., Pride, W.M. & Ferrell, O.C. (2012) Marketing: Concepts and Strategies. 5th European ed. Houghton Mifflin: Abingdon Kotler, P., Armstrong, G., Wong, V. & Saunders, J. (2008) Principles of Marketing. 5th European ed. FT Prentice Hall: Harlow McQuivey, J., 2013, Digital Disruption, Las Vegas: Amazon Publishing Qualman, E. (2011) Socialnomics: How Social Media Transforms the Way We Live and Do Business New Jersey: John Wiley and Sons Ryan, D. and Jones, C. (2009) Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation London: Kogan Page http://blogs.gartner.com/mark_mcdonald/2012/07/16/the-dimensions-of- digital-disruption/ http://solutions.forrester.com/disruption http://www.smartinsights.com/digital-marketing-strategy/online-business- revenue-models/dealing-with-digital-disruption/ http://www.smartinsights.com/digital-marketing-strategy/sostac-model/