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DIM Lecture One 2013
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DIM Lecture One 2013

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An introduction to the changing landscape of digital marketing and digital disruption

An introduction to the changing landscape of digital marketing and digital disruption


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  • 1. 12/09/2013 1 1 don’t think like a consumer see Module Handbook for recommended texts and websites
  • 2. 12/09/2013 2 learning objectives... critically analyse the role of key digital platforms, tool and media. digital marketing is marketing websites content story-telling omni-channel 1 2 3 4 5 6 situation objectives strategy tactics action control
  • 3. 12/09/2013 3 changing landscape... changing landscape… digital disruption...
  • 4. 12/09/2013 4 Armstrong, G & Kotler, P. (2008) Marketing- An Introduction. 9th ed Pearson Education: London Baines, Fill & Page (2010) Marketing. 2nd ed Oxford University Press: Oxford Chaffey (2010) http://www.davechaffey.com/ [accessed10-01-11] Dibb, S., Simkin, L., Pride, W.M. & Ferrell, O.C. (2012) Marketing: Concepts and Strategies. 5th European ed. Houghton Mifflin: Abingdon Kotler, P., Armstrong, G., Wong, V. & Saunders, J. (2008) Principles of Marketing. 5th European ed. FT Prentice Hall: Harlow McQuivey, J., 2013, Digital Disruption, Las Vegas: Amazon Publishing Qualman, E. (2011) Socialnomics: How Social Media Transforms the Way We Live and Do Business New Jersey: John Wiley and Sons Ryan, D. and Jones, C. (2009) Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation London: Kogan Page http://blogs.gartner.com/mark_mcdonald/2012/07/16/the-dimensions-of- digital-disruption/ http://solutions.forrester.com/disruption http://www.smartinsights.com/digital-marketing-strategy/online-business- revenue-models/dealing-with-digital-disruption/ http://www.smartinsights.com/digital-marketing-strategy/sostac-model/