• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
DIM Lecture 6
 

DIM Lecture 6

on

  • 997 views

Consumer Generated Media...

Consumer Generated Media...

Statistics

Views

Total Views
997
Views on SlideShare
614
Embed Views
383

Actions

Likes
0
Downloads
21
Comments
0

2 Embeds 383

http://x-stream.leedsmet.ac.uk 379
https://twitter.com 4

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    DIM Lecture 6 DIM Lecture 6 Presentation Transcript

    • 6
    • generation Y born between 1982 and 2001... although opinion varies50% of facebook users and 80% of twitter users do so on their mobiles...what does this mean if bad customer experiences are received?
    • learning objectives...Begin to develop relevant approaches to engaging with CGM
    • ‘Earned’ Media
    • .. consider the level of trust attributed to other, more traditional, marketing media
    • 86% of online consumers use online reviews and similar prior tomaking purchasing decisions
    • which may be linked to organisations, brands,products, experiences, offers and more
    • setting up their own blogs and similar (however, this can backfire... just ask Sony!)
    • infringement on copyright…
    • however, CGM is NOT representative of the whole consumeraudience… just a very vocal, informative and influential group
    • Radian6visit sites such as… datasiftvisit reddit, digg or delicious and see where you’re tagged or discussed
    • start listening, keep listening and look for changes inopinions, topics, problems
    • if you’re already listening you’ll hear about it quicker and can act quicker
    • who are your customers?who are the consumer generatedmedia creators and critics ?start monitoring key areas, brands, newproducts, service encounters...draw on experience and skills internally,outsource if need behave a skilled and dedicated ‘interpreter’
    • http://www.socialbakers.com/facebook-pages/brands/ accessed October20th 2012Social Media Revolution, Eric Qualman, Socialnomics online, November2011 http://www.youtube.com/watch?v=sIFYPQjYhv8 accessed 22ndOctober 2012How Companies are Using Social Media to Make Better Decisions, Author:Mat Fogarty http://mashable.com/2010/03/05/companies-crowdsourcing/ Accessed 7th March 2011C. Li and J. Bernoff, 2011. Groundswell: Winning in a world transformed bysocial technologies. Boston: Harvard Business School Press.Tomaiuolo, N, 2009. U-Content. Searcher; May 2009, Vol. 17, Issue 5, p34-54Accenture, Global Consumer Research Executive Summary, 2011