welcome…	
  
BA	
  (Hons)	
  Marketing	
  and	
  
Advertising	
  Management…
	
  	
  First	
  Year…	
  Level	
  4	
  (H4)	
  
 	
  	
  	
  who	
  am	
  I?	
  
Neil	
  Kelley	
  Course	
  Leader	
  
n.kelley@leedsmet.ac.uk	
  
Rose	
  Bowl	
  304	
 ...
Course	
  Leader	
  
Year	
  Tutors	
  
Module	
  Tutors	
  
Marketing	
  Administration	
  and	
  Student	
  Liaison	
  O...
Student	
  Liaison	
  OfNicer	
  
SLOs	
  liaise	
  between	
  students	
  and	
  staff	
  to	
  help	
  sort	
  out	
  an...
Student	
  Hub	
  
Level	
  1	
  of	
  the	
  Rose	
  Bowl…	
  Your	
  point	
  of	
  contact	
  for	
  
enquiries	
  abou...
…your	
  Student’s	
  Union	
  
…being	
  a	
  leeds	
  met	
  student	
  
our	
  Student	
  Charter	
  
…the	
  difference	
  between	
  learning	
  in	
...
the	
  year	
  ahead…	
  
semesters	
  
tutorials	
   seminars	
  
lectures	
  
Key	
  points	
  in	
  the	
  year	
  are	...
Your	
  Course…	
  
The	
  aim	
  of	
  this	
  course	
  is	
  to	
  enable	
  graduates	
  to	
  make	
  an	
  effective...
Year	
  One…	
  Level	
  4	
  –	
  6	
  20	
  credit	
  modules	
  
Year	
  Two…	
  Level	
  5	
  –	
  6	
  20	
  credit	
...
Optional	
  Placement	
  Year	
  
Spend	
  a	
  year	
  working	
  in	
  industry	
  after	
  second	
  year	
  	
  
Is	
 ...
Year	
  One	
  modules	
  
Marketing	
  in	
  Action	
  (1)	
  
Economics	
  for	
  Marketing	
  
Information	
  for	
  Ma...
Timetables	
  
Personalised	
  timetables	
  –	
  All	
  Faculties	
  have	
  arranged	
  individual	
  timetables	
  
for...
assessment	
  
Method	
  of	
  assessment	
  varies	
  by	
  module	
  
Types	
  of	
  assessment	
  include…	
  
Written	...
What	
  the	
  marks	
  mean…	
  
70+	
  is	
  a	
  1st…	
  this	
  is	
  excellent	
  work	
  
60	
  –	
  69	
  is	
  a	
...
How	
  to	
  pass	
  Year	
  1	
  (L4)	
  
MUST	
  have	
  an	
  average	
  mark	
  of	
  at	
  least	
  40	
  across	
  A...
Knowledge	
  gained	
  underpins	
  study	
  at	
  Years	
  2	
  and	
  3	
  
Develops	
  the	
  academic	
  skills	
  nee...
Failed	
  a	
  module?	
  
If	
  you	
  fail	
  an	
  assessment	
  you	
  can	
  do	
  a	
  resit	
  
for	
  Semester	
  ...
Must	
  be	
  for	
  a	
  real	
  and	
  valid	
  reason	
  
Need	
  to	
  apply	
  (complete	
  a	
  form)	
  and	
  supp...
…feedback	
  
…your	
  feedback	
  will	
  make	
  a	
  difference	
  
…each	
  module	
  
…if	
  we	
  can	
  change	
  t...
…library	
  inductions	
  –	
  tomorrow!	
  
skills	
  for	
  learning	
  
communications	
  
…learning	
  support	
  
inf...
disability	
  support…	
  
If	
  you	
  have,	
  or	
  suspect	
  you	
  have	
  a	
  disability*	
  then…	
  
…contact	
 ...
Course	
  Representatives	
  
The	
  University	
  takes	
  student	
  representation	
  seriously	
  and	
  are	
  
keen	...
The	
  role	
  of	
  a	
  Course	
  Representative	
  
Provide	
  student	
  views	
  which	
  inform	
  the	
  University...
…attendance	
  
Your	
  attendance	
  in	
  tutorials,	
  seminars	
  and	
  
workshops	
  will	
  be	
  rigorously	
  mon...
Course	
  Leader	
  
Year	
  Tutors	
  
Module	
  Tutors	
  
Student	
  Liaison	
  OfNicer	
  
…questions?	
  
Marketing	
...
Personal	
  Tutor	
  and	
  Library	
  Sessions	
  
Your	
  Personal	
  Tutor	
  sessions	
  are	
  this	
  afternoon	
  
...
Personal	
  Tutor	
  and	
  Library	
  Sessions	
  
Tutorial	
  Group	
  1	
  –	
  	
  
Tutorial	
  Group	
  2	
  –	
  	
 ...
You	
  MUST	
  make	
  sure	
  you	
  enrol	
  in	
  the	
  given	
  times	
  
Collect	
  your	
  student	
  card	
  
Go	
...
BA Marketing and Advertising Management Induction 2013-2014
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BA Marketing and Advertising Management Induction 2013-2014

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This induction covers all key points across all three years of study.

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BA Marketing and Advertising Management Induction 2013-2014

  1. 1.    welcome…  
  2. 2. BA  (Hons)  Marketing  and   Advertising  Management…    First  Year…  Level  4  (H4)  
  3. 3.        who  am  I?   Neil  Kelley  Course  Leader   n.kelley@leedsmet.ac.uk   Rose  Bowl  304   @neilkelley  
  4. 4. Course  Leader   Year  Tutors   Module  Tutors   Marketing  Administration  and  Student  Liaison  OfNicer   People  you’ll  meet…   Head  of  School   Vice  Chancellor,  Dean,  Associate  Deans  
  5. 5. Student  Liaison  OfNicer   SLOs  liaise  between  students  and  staff  to  help  sort  out  any   student  issues  before  they  become  problems   All  SLOs  have  recently  been  students  at  Leeds  Met       Contact  via  your  Faculty  reception  desks  or  check  via  Student  Hub  website   Liz  Addinell  
  6. 6. Student  Hub   Level  1  of  the  Rose  Bowl…  Your  point  of  contact  for   enquiries  about…   accommodation   Students  Union   Finance  and  Fees   Dyslexia  and  Disability  Support   Student  cards   timetables   employability   Wellbeing   International    check-­‐in  and  advice  
  7. 7. …your  Student’s  Union  
  8. 8. …being  a  leeds  met  student   our  Student  Charter   …the  difference  between  learning  in  school   or  college  and  learning  at  University…  
  9. 9. the  year  ahead…   semesters   tutorials   seminars   lectures   Key  points  in  the  year  are  in  google  calendar   Xstream  and  the  portal   building  and  room  codes  
  10. 10. Your  Course…   The  aim  of  this  course  is  to  enable  graduates  to  make  an  effective   contribution  to  the  marketing  and  advertising  management  of   organisations  through  the  development  of  key  marketing,   advertising  and  general  management  skills  and  abilities.   The  course  is  aimed  at  those  students  who  wish  to  pursue  a   career  in  marketing  and  advertising,  however,  this  course  also   provides  a  solid  foundation  in  business  and  management  thus   providing  the  graduate  with  Nlexibility  in  terms  of  their  ultimate   career  options.    It  is  appropriate  for  those  students  who  wish  to   pursue  a  career  in  industry,  commerce,  the  public  sector,  or  the   voluntary  sector.   Aims…  
  11. 11. Year  One…  Level  4  –  6  20  credit  modules   Year  Two…  Level  5  –  6  20  credit  modules   Optional  Placement  Year   Year  Three…  Level  6  –  6  20  credit  modules   Course  structure…   Each  module  has  its  own  assessment   You  must  pass  each  level/year  to  proceed  
  12. 12. Optional  Placement  Year   Spend  a  year  working  in  industry  after  second  year     Is  paid  –  you  earn  a  salary,  have  annual  leave,  etc.   Must  be  reasonably  relevant  to  your  course   Must  be  approved  by  the  university   University  help  you  but  cannot  guarantee  one   Similar  to  applying  for  a  job:  competitive     Is  assessed  via  a  visit  and  written  assignments   Replaces  one  of  your  third  year  elective  modules  
  13. 13. Year  One  modules   Marketing  in  Action  (1)   Economics  for  Marketing   Information  for  Marketing   Marketing  in  Action  (2)   Semester  One   Introduction  to  Marketing  Communications   Writing  for  Communications   Semester  Two  
  14. 14. Timetables   Personalised  timetables  –  All  Faculties  have  arranged  individual  timetables   for  incoming  students  and  uploaded  details  onto  the  online  Welcome  system.     Students  can  download  their  individual  Induction  timetables  on  their  course   induction  and  all  events  relevant  to  them  from  the  online  Welcome.     Student  Ambassadors,  Events  staff  and  Services  for  Students  staff  will  be  issued   with  USB  wristband  so  they  can  check  an  individual  student’s  timetable.   Course  timetables  -­‐  Faculties  are  providing  printed  copies  of  all  course   timetables  which  will  be  kept  for  reference  at  each  Student  Hub.    
  15. 15. assessment   Method  of  assessment  varies  by  module   Types  of  assessment  include…   Written  coursework  (essays  and  reports)   There  can  be  more  than  one  assessment  per  module   Marks  are  then  added  together  for  a  total  module  mark     You  MUST  submit  for  every  assessment  in  every  module   Exam  (usually  with  essay  style  answers  to  questions   Presentations  (sometimes  in  groups)   Research  projects  (with  written  report)  
  16. 16. What  the  marks  mean…   70+  is  a  1st…  this  is  excellent  work   60  –  69  is  a  2:1…  this  is  very  good  work   50  –  59  is  a  2:2…  this  is  good  work  but  a  little  simplistic   40  –  49  is  a  3rd…  this  work  is  adequate    -­‐  minimum  level  to  pass   Less  than  40  is  a  fail   Marks  will  be  deducted  for  late  submissions  
  17. 17. How  to  pass  Year  1  (L4)   MUST  have  an  average  mark  of  at  least  40  across  ALL  6  modules   MUST  obtain  a  mark  of  at  least  30  in  the  remaining    module   MUST  have  submitted  for  every  assessment  for  every  module   MUST  achieve  a  pass  (40  or  more)  in  at  least  5  modules   Can  fail  to  pass  one  module  in  Nirst  year  (but  not  in  second  and   third  years)  but  fail  mark  must  be  more  than  30   Non-­‐submission  of  ANY  assessment  results  in  failing  the  year  
  18. 18. Knowledge  gained  underpins  study  at  Years  2  and  3   Develops  the  academic  skills  needed  in  Years  2  and  3   You  can’t  progress  to  Year  2  if  you  don’t  pass  Year  1   Potential  placement  employers  will  ask  to  see  your  Year  1   module  results  and  judge  you  accordingly   First  year  DOES  count   Students  who  end  up  with  a  2:1  or  1st  do  well  right  from  the  beginning
  19. 19. Failed  a  module?   If  you  fail  an  assessment  you  can  do  a  resit   for  Semester  1  modules  this  is  in  April   You  MUST  take  the  Nirst  resit  opportunity…   for  Semester  2  modules  this  is  in  July   You  can  only  resit  an  assessment  ONCE  in  a  year   Your  resit  mark  will  be  capped  at  40R   You  cannot  resit  a  module  you  have  passed  
  20. 20. Must  be  for  a  real  and  valid  reason   Need  to  apply  (complete  a  form)  and  supply  written  evidence   If  you  have  signiNicant  problems  that  affect  your  ability     to  do  work  by  the  required  date,  you  MAY  be  allowed  to  hand-­‐ in  coursework  or  take  the  exam  at  a  later  date   Need  to  apply  as  soon  as  you  know  there’s  a  problem     (must  apply  BEFORE  submission  date)   Apply  through  Marketing  Course  Administration   (and  NOT  via  your  module  tutors)   Mitigating  circumstances   Will  then  be  checked  and  approved  (or  not)  by  a  senior  academic  
  21. 21. …feedback   …your  feedback  will  make  a  difference   …each  module   …if  we  can  change  things  we  will…   look  out  for  the  “You  Said,  We  did”  info   we’ll  gather  feedback  on…   …your  overall  Student  Satisfaction   …your  induction   experience  
  22. 22. …library  inductions  –  tomorrow!   skills  for  learning   communications   …learning  support   information  technology   group  work   learning   personal  development     reNlection   research   enterprise  
  23. 23. disability  support…   If  you  have,  or  suspect  you  have  a  disability*  then…   …contact  the  Disability  team  ASAP   disabilityservices@leedsmet.ac.uk   *a  physical,  long-­‐term  medical  condition   0113  812  3000  
  24. 24. Course  Representatives   The  University  takes  student  representation  seriously  and  are   keen  to  get  students  involved  in  their  own  learning  and   university  experience   Recruitment  is  undertaken  within  each  year  group  of  each  course   Any  student  on  a  scheme  or  course  is  entitled  to   propose  that  they  act  as  a  Course  Representative.   Course  Representatives  –  We  aim  to  recruit  between  2-­‐4%   of  our  students  to  provide  feedback  on  their  course..     Please  express  an  interest  to  us  
  25. 25. The  role  of  a  Course  Representative   Provide  student  views  which  inform  the  University’s  decision  making  process   Help  to  enhance  the  student  experience   Meet  a  variety  of  staff  and  lots  of  other  students   Provide  students  with  collective  inNluence  upon  decisions  made  about  their  education   Develop  skills  that  will  be  valued  by  future  employers   Even  if  you  don’t  want  to  be  a  Course  Rep,  we  need  your  support  and  involvement.     For  more  details  of  the  role  visit…    www.leedsmet.ac.uk/studenthub/stars    
  26. 26. …attendance   Your  attendance  in  tutorials,  seminars  and   workshops  will  be  rigorously  monitored   …this  is  because  we’re  strictly  monitored  by  a   number  of  government  agencies…   …including  UKBA  and  the  Student  Loans  Company   …if  you’re  seen  as  not  attending  your  loan   payments  may  be  withheld  –  or  worse  
  27. 27. Course  Leader   Year  Tutors   Module  Tutors   Student  Liaison  OfNicer   …questions?   Marketing  Admin Student  Hub  
  28. 28. Personal  Tutor  and  Library  Sessions   Your  Personal  Tutor  sessions  are  this  afternoon   …make  sure  you  know  which  group  you’re  in  and  where  you’re  going!   Tomorrow  morning  you  have  your  library  tour   and  Xstream  induction   These  will  be  in  the  same  tutor  groups  –  so  make  sure   you  know  who  you’re  with  
  29. 29. Personal  Tutor  and  Library  Sessions   Tutorial  Group  1  –     Tutorial  Group  2  –     Tutorial  Group  3  –     1.30  –   2.30pm   TODAY   Tutorial  Group  1  –  Library  Tour   Tutorial  Group  2  –     Tutorial  Group  3  –  Library  Tour  
  30. 30. You  MUST  make  sure  you  enrol  in  the  given  times   Collect  your  student  card   Go  to  the  Fresher’s  Events  –  meet  people  and  have  fun   Make  sure  you  understand  your  timetable  and  start  a  diary   Don’t  spend  all  your  loan  –  it  has  to  last  a  long  time!   Put  some  money  aside  to  buy  some  books!   Things  for  you  to  do…   Ask  for  any  help  or  advice  if  you  need  it  
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