What is UX design?
A behind the scenes tour

Neil Turner
Dec 2012
“Most people make the
mistake of thinking design
is what it looks like. It’s not
just what it looks like and
feels like. D...
"What makes people
passionate, pure and
simple, is great
experiences. If they have
great experience with
your product (and...
The
finished
design…
is
just
the
tip of
the
iceberg!
The 7
ages of
man

a web
page
1. The idea
The sweet spot…

X

U

Business needs

Customer needs
2. The concept
Storyboards
Sitemaps
3. The sketch
Page sketches
Getting
feedback
Survival
of the
fittest
4. The wireframe
Wireframes
Nearly
there…

Testing the design
5. The visual mock up
Visuals
Style guide
6. The prototype
More usability
testing
Nearly
there…
7. The live page
Web pages
Tracking
performance
Version

A

Testing
different
versions

Version

B
Version A

Version B
Optimising
the design
Version

A

Testing
different
versions

“Will you guys
stop following
me…”
Version

B
What is ux design? A behind the scenes tour
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What is ux design? A behind the scenes tour

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What is UX design? In this presentation I look at what UX design is, and what a UX designer does by examining the 7 ages of a web page - from the idea to the live page.

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  • - What the heck is UX design?- What does a UX designer do
  • What is ux design? A behind the scenes tour

    1. 1. What is UX design? A behind the scenes tour Neil Turner Dec 2012
    2. 2. “Most people make the mistake of thinking design is what it looks like. It’s not just what it looks like and feels like. Design is how it works.” Steve Jobs
    3. 3. "What makes people passionate, pure and simple, is great experiences. If they have great experience with your product (and) they have great experiences with your service, they’re going to be passionate about your brand." Jesse James Garrett
    4. 4. The finished design… is just the tip of the iceberg!
    5. 5. The 7 ages of man a web page
    6. 6. 1. The idea
    7. 7. The sweet spot… X U Business needs Customer needs
    8. 8. 2. The concept
    9. 9. Storyboards
    10. 10. Sitemaps
    11. 11. 3. The sketch
    12. 12. Page sketches
    13. 13. Getting feedback
    14. 14. Survival of the fittest
    15. 15. 4. The wireframe
    16. 16. Wireframes
    17. 17. Nearly there… Testing the design
    18. 18. 5. The visual mock up
    19. 19. Visuals
    20. 20. Style guide
    21. 21. 6. The prototype
    22. 22. More usability testing
    23. 23. Nearly there…
    24. 24. 7. The live page
    25. 25. Web pages
    26. 26. Tracking performance
    27. 27. Version A Testing different versions Version B
    28. 28. Version A Version B
    29. 29. Optimising the design Version A Testing different versions “Will you guys stop following me…” Version B
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