Body Language -‐ Intro Did you know that body language accounts for up to 90% of a conversa;on! Our body language will give others an impression of ourselves or show our emo;ons. “This new policy is going to be exci;ng.
Body Language – Habits What is the meaning of: • Touching your nose when saying something? • Looking down? • Touching your ear? • Covering your mouth with your hand when talking?
Body Language -‐ Posture Introvert -‐ extrovert
Body Language – Business Body Language Business can be construed as combat, cour1ng, socialising, sparring..
Body Language – Business Body Language The hand shake and the introduc0on • This helps to regulate the ﬂow of communica;on. It signals interest in others and increases the speakers credibility. Speakers who make eye contact open the ﬂow of communica;on and convey interest, concern, warmth, and credibility.
Body Language – Business Body Language Facial Expressions: • Smiling is a powerful cue that transmits happiness, friendliness, warmth, and liking. So, if you smile frequently you will be perceived as more likable, friendly, warm, and approachable.
Body Language – Habits Nega;ve habits: Speech: "uhmm," "you know," Behavioural: jingle our keys, pacing... These distract from the message you are trying to get across. Assess your posi;ve and nega;ves now. Mirroring -‐ adop;ng their habits
Communica=on tone and voice Ac1ve Listening Good speakers not only inform their audience, they also listen to them. Ac#ve listening is NOT the same as hearing!
Developing a Winning Presenta=on Have a point! ...change what people think, feel or do The single most important thing you can do to dramatically improve your presentations is to have a story to tell.
Developing a Winning Presenta=on Structure: Plan to move them from point A to point B in x slides
Developing a Winning Presenta=on Structuring the presenta1on -‐ the longest challenge
Developing a Winning Presenta=on THINKING SKETCHING BUILDING SCRIPTING REHEARSING SLIDES 90 HOURS 30 SLIDES
Developing a Winning Presenta=on Act 1: Create the Story Act 2: Deliver the Experience Act 3: Reﬁne and Rehearse
Delivering the presentation “To fail to prepare is to prepare to fail” • Body of presenta;on : ask yourself -‐ purpose, who’s a]ending, what does the audience already know about the subject? • Focus on The One Thing. • Allow the audience to stay focused!
Delivering the presentation Planning and Research “To fail to prepare is to prepare to fail” • Begin with introduc;ons/ground rules • Spend some ;me introducing yourself, let them know you are a real person! • Authority – why they should listen to you
Delivering the presentation Tell them what you’re going to tell them. Then tell them. Then tell them what you’ve told them.
Developing a Winning Presenta=on A strong agency model: Current situa0on > Research > Key insight > Strategy > Crea0ve > Concl.
Current situa0on > Research > Key insight > Strategy > Crea0ve > Concl.• Gut feel• Honesty and Bravery
Current situa0on > Research > Key insight > Strategy > Crea0ve > Concl.• Casual insights• Scien0ﬁc processes• Impact studies
Current situa0on > Research > Key insight > Strategy > Crea0ve > Concl.• Human truth/consumer behaviour• Sales related
Current situa0on > Research > Key insight > Strategy > Crea0ve > Concl.• Budget• Future mindedness• Thorough mix of communica0on elements
Current situa0on > Research > Key insight > Strategy > Crea0ve > Concl.Blow their socks oﬀ!
Current situa0on > Research > Key insight > Strategy > Crea0ve > Concl.Tell them what you’ve told them
Developing a winning presenta=on The Rule of Synergy When 2 people come together in like-‐mindedness to achieve the same goal, the result is far greater than before. Always present with the thought in mind “if the client wins out of this, I win”.
Developing a Winning Presenta=on Using visual aids & graphic media At least 60% graphics (charts, graphs, images) Steve Jobs -‐ No bullet points. Ever. The leave-‐behind
Developing a Winning Presenta=on Master stage presence Nerves. Body language. Eye contact...
Tips and Techniques • Vary your voice. If you do not modulate your voice, you will be perceived as boring and dull. • Reading from handouts: un-‐confuse the audience! • Do not wave a pointer around. The audience will become ﬁxated upon your “sword” instead of you. • Speak to the audience … NOT to the visual aids • Circulate around the room as you speak – this creates physical closeness to the audience. • Get to the presenta;on before your audience arrives and be the last one to leave.
Developing a Winning Presenta=on ...its often won or lost at question time
Ending off well • Always allow ;me at the end of the presenta;on for ques;ons. • Keep your cool if a ques;oner disagrees with you… You are a professional! • When a ques;on is asked, repeat it to ensure everyone (including you) heard it correctly. • When answering, direct your remarks to the en;re audience to keep everyone focused, not just the ques;oner. • Answers that last 10 to 40 seconds work best.