Presentation Skills
Overview	  of	  session         1. Body Language         2. Communication Tone and Voice         4. Developing a Winning P...
Body	  Language
Body	  Language	  -­‐	  Intro        Did	  you	  know	  that	  body	  language	  accounts	  for	  up	  to	  90%	  of	  a	 ...
Body	  Language	  –	  Habits   What	  is	  the	  meaning	  of:   •   Touching	  your	  nose	  when	  saying	  something?  ...
Body	  Language	  -­‐	  Posture                                 Introvert	  -­‐	  extrovert
Body	  Language	  –	  Business	  Body	  Language    Business	  can	  be	  construed	  as	  combat,	  cour1ng,	  socialisin...
Body	  Language	  –	  Business	  Body	  Language   The	  hand	  shake	  and	  the	  introduc0on   • This	  helps	  to	  re...
Body	  Language	  –	  Business	  Body	  Language   	     Facial	  Expressions:	            • Smiling	  is	  a	  powerful	 ...
Body	  Language	  –	  Habits   Nega;ve	  habits:   Speech:	  "uhmm,"	  "you	  know,"	     Behavioural:	  jingle	  our	  ke...
Communica=on	  tone	  and	  voice   Ac1ve	  Listening   Good	  speakers	  not	  only	  inform	  their	  audience,	  they	 ...
Developing	  a	  winning	  presenta5on
Developing	  a	  Winning	  Presenta=on     Have	  a	  point!   ...change	  what	  people	  think,	  feel	  or	  do   The s...
Developing	  a	  Winning	  Presenta=on   Structure:	     Plan	  to	  move	  them	  from	  point	  A	  to	  point	  B	  in	...
Developing	  a	  Winning	  Presenta=on   Structuring	  the	  presenta1on	  -­‐	  the	  longest	  challenge
Developing	  a	  Winning	  Presenta=on       THINKING      SKETCHING                               BUILDING       SCRIPTIN...
Developing	  a	  Winning	  Presenta=on              Act	  1:	  Create	  the	  Story              Act	  2:	  Deliver	  the	...
Delivering the presentation  “To	  fail	  to	  prepare	  is	  to	  prepare	  to	  fail”  •    Body	  of	  presenta;on	  :	...
Delivering the presentation  Planning	  and	  Research  “To	  fail	  to	  prepare	  is	  to	  prepare	  to	  fail”  •    B...
Delivering the presentation           Tell	  them	  what	  you’re	  going	  to	  tell	  them.	                            ...
Start strong! (A story not a joke.)
Design great slides - it really matters
A powerful intro      People will forget what you said, people will forget        what you did, but people will never forg...
A powerful intro                   Our mission to Cannes
The brain doesn’t pay attention to boring things                                                   DOPAMINE               ...
Practice
Developing	  a	  Winning	  Presenta=on   A	  strong	  agency	  model:   Current	  situa0on	  >	  Research	  >	  Key	  insi...
Current	  situa0on	  >	  Research	  >	  Key	  insight	  >	  Strategy	  >	  Crea0ve	  >	  Concl.•    Gut	  feel•    Honesty...
Current	  situa0on	  >	  Research	  >	  Key	  insight	  >	  Strategy	  >	  Crea0ve	  >	  Concl.•    Casual	  insights•    ...
Current	  situa0on	  >	  Research	  >	  Key	  insight	  >	  Strategy	  >	  Crea0ve	  >	  Concl.•    Human	  truth/consumer...
Current	  situa0on	  >	  Research	  >	  Key	  insight	  >	  Strategy	  >	  Crea0ve	  >	  Concl.•    Budget•    Future	  mi...
Current	  situa0on	  >	  Research	  >	  Key	  insight	  >	  Strategy	  >	  Crea0ve	  >	  Concl.Blow	  their	  socks	  off!
Current	  situa0on	  >	  Research	  >	  Key	  insight	  >	  Strategy	  >	  Crea0ve	  >	  Concl.Tell	  them	  what	  you’ve...
Developing	  a	  winning	  presenta=on      The	  Rule	  of	  Synergy      When	  2	  people	  come	  together	  in	  like...
Developing	  a	  Winning	  Presenta=on     Using	  visual	  aids	  &	  graphic	  media     At	  least	  60%	  graphics	  (...
Developing	  a	  Winning	  Presenta=on                 Master	  stage	  presence                  Nerves.	  Body	  languag...
Tips	  and	  Techniques    •   Vary	  your	  voice.	  	  If	  you	  do	  not	  modulate	  your	  voice,	  you will	  be	  ...
Developing	  a	  Winning	  Presenta=on                                            ...its often won or lost                ...
Ending off well    •   Always	  allow	  ;me	  at	  the	  end	  of	  the	  presenta;on	  for	  ques;ons.    •   Keep	  your...
Technical	  specifics
Thank	  you
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New presentation skills

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An internal Boomtown course

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New presentation skills

  1. 1. Presentation Skills
  2. 2. Overview  of  session 1. Body Language 2. Communication Tone and Voice 4. Developing a Winning Presentation 5. Technical Expertise 6. Confront the brutal facts
  3. 3. Body  Language
  4. 4. Body  Language  -­‐  Intro Did  you  know  that  body  language  accounts  for  up  to  90%  of  a   conversa;on!   Our  body  language  will  give  others  an  impression  of  ourselves  or   show  our  emo;ons. “This  new  policy  is  going  to  be  exci;ng.
  5. 5. Body  Language  –  Habits What  is  the  meaning  of: • Touching  your  nose  when  saying  something? • Looking  down? • Touching  your  ear? • Covering  your  mouth  with  your  hand  when  talking?
  6. 6. Body  Language  -­‐  Posture Introvert  -­‐  extrovert
  7. 7. Body  Language  –  Business  Body  Language Business  can  be  construed  as  combat,  cour1ng,  socialising,  sparring..
  8. 8. Body  Language  –  Business  Body  Language The  hand  shake  and  the  introduc0on • This  helps  to  regulate  the  flow  of  communica;on.  It  signals  interest  in   others  and  increases  the  speakers  credibility.  Speakers  who  make  eye   contact  open  the  flow  of  communica;on  and  convey  interest,  concern,   warmth,  and  credibility.  
  9. 9. Body  Language  –  Business  Body  Language   Facial  Expressions:   • Smiling  is  a  powerful  cue  that  transmits  happiness,  friendliness,   warmth,  and  liking.  So,  if  you  smile  frequently  you  will  be  perceived   as  more  likable,  friendly,  warm,  and  approachable.  
  10. 10. Body  Language  –  Habits Nega;ve  habits: Speech:  "uhmm,"  "you  know,"   Behavioural:  jingle  our  keys,  pacing... These  distract  from  the  message  you  are  trying  to  get  across. Assess  your  posi;ve  and  nega;ves  now. Mirroring  -­‐  adop;ng  their  habits
  11. 11. Communica=on  tone  and  voice Ac1ve  Listening Good  speakers  not  only  inform  their  audience,  they  also  listen  to  them.   Ac#ve  listening  is  NOT  the  same  as  hearing!  
  12. 12. Developing  a  winning  presenta5on
  13. 13. Developing  a  Winning  Presenta=on Have  a  point! ...change  what  people  think,  feel  or  do The single most important thing you can do to dramatically improve your presentations is to have a story to tell.
  14. 14. Developing  a  Winning  Presenta=on Structure:   Plan  to  move  them  from  point  A  to  point  B  in  x  slides
  15. 15. Developing  a  Winning  Presenta=on Structuring  the  presenta1on  -­‐  the  longest  challenge
  16. 16. Developing  a  Winning  Presenta=on THINKING SKETCHING BUILDING SCRIPTING REHEARSING SLIDES 90 HOURS 30 SLIDES
  17. 17. Developing  a  Winning  Presenta=on Act  1:  Create  the  Story Act  2:  Deliver  the  Experience Act  3:  Refine  and  Rehearse
  18. 18. Delivering the presentation “To  fail  to  prepare  is  to  prepare  to  fail” • Body  of  presenta;on  :  ask  yourself  -­‐  purpose,  who’s a]ending,  what  does  the  audience  already  know  about the  subject? • Focus  on  The  One  Thing. • Allow  the  audience  to  stay  focused!
  19. 19. Delivering the presentation Planning  and  Research “To  fail  to  prepare  is  to  prepare  to  fail” • Begin  with  introduc;ons/ground  rules • Spend  some  ;me  introducing  yourself,  let  them  know  you  are  a  real   person! • Authority  –  why  they  should  listen  to  you
  20. 20. Delivering the presentation Tell  them  what  you’re  going  to  tell  them.   Then  tell  them.   Then  tell  them  what  you’ve  told  them.
  21. 21. Start strong! (A story not a joke.)
  22. 22. Design great slides - it really matters
  23. 23. A powerful intro People will forget what you said, people will forget what you did, but people will never forget how you made them feel. –Maya Angelou
  24. 24. A powerful intro Our mission to Cannes
  25. 25. The brain doesn’t pay attention to boring things DOPAMINE EMOTIONALLY CHARGED EVENT
  26. 26. Practice
  27. 27. Developing  a  Winning  Presenta=on A  strong  agency  model: Current  situa0on  >  Research  >  Key  insight  >  Strategy  >  Crea0ve  >  Concl.
  28. 28. Current  situa0on  >  Research  >  Key  insight  >  Strategy  >  Crea0ve  >  Concl.• Gut  feel• Honesty  and  Bravery
  29. 29. Current  situa0on  >  Research  >  Key  insight  >  Strategy  >  Crea0ve  >  Concl.• Casual  insights• Scien0fic  processes• Impact  studies
  30. 30. Current  situa0on  >  Research  >  Key  insight  >  Strategy  >  Crea0ve  >  Concl.• Human  truth/consumer  behaviour• Sales  related
  31. 31. Current  situa0on  >  Research  >  Key  insight  >  Strategy  >  Crea0ve  >  Concl.• Budget• Future  mindedness• Thorough  mix  of  communica0on  elements
  32. 32. Current  situa0on  >  Research  >  Key  insight  >  Strategy  >  Crea0ve  >  Concl.Blow  their  socks  off!
  33. 33. Current  situa0on  >  Research  >  Key  insight  >  Strategy  >  Crea0ve  >  Concl.Tell  them  what  you’ve  told  them
  34. 34. Developing  a  winning  presenta=on The  Rule  of  Synergy When  2  people  come  together  in  like-­‐mindedness  to  achieve  the   same  goal,  the  result  is  far  greater  than  before. Always  present  with  the  thought  in  mind  “if  the  client  wins  out  of   this,  I  win”.
  35. 35. Developing  a  Winning  Presenta=on Using  visual  aids  &  graphic  media At  least  60%  graphics  (charts,  graphs,  images) Steve  Jobs  -­‐  No  bullet  points.  Ever. The  leave-­‐behind
  36. 36. Developing  a  Winning  Presenta=on Master  stage  presence Nerves.  Body  language.  Eye  contact...
  37. 37. Tips  and  Techniques • Vary  your  voice.    If  you  do  not  modulate  your  voice,  you will  be   perceived  as  boring  and  dull.   • Reading  from  handouts:  un-­‐confuse  the  audience! • Do  not  wave  a  pointer  around.    The  audience  will become  fixated  upon   your  “sword”  instead  of  you. • Speak  to  the  audience  …    NOT  to  the  visual  aids • Circulate  around  the  room  as  you  speak  –  this  creates  physical  closeness   to  the  audience. • Get  to  the  presenta;on  before  your  audience  arrives  and  be  the  last  one   to  leave.
  38. 38. Developing  a  Winning  Presenta=on ...its often won or lost at question time
  39. 39. Ending off well • Always  allow  ;me  at  the  end  of  the  presenta;on  for  ques;ons. • Keep  your  cool  if  a  ques;oner  disagrees  with  you…  You  are  a professional!   • When  a  ques;on  is  asked,  repeat  it  to  ensure  everyone (including  you)  heard  it  correctly. • When  answering,  direct  your  remarks  to  the  en;re  audience  to keep  everyone  focused,  not  just  the  ques;oner. • Answers  that  last  10  to  40  seconds  work  best.
  40. 40. Technical  specifics
  41. 41. Thank  you

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